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Investment Advisors in Surprise, AZ: 2026 rankings

103 investment advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Surprise: Avant Garde, RFA Score 66/100; 3.9★ from 532 Google reviews.

  2. 3

    Most-reviewed: Directed IRA, 1,295 Google reviews at 4.9★, the most of 103 ranked; ranked #3.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

103 Surprise investment advisors are ranked here by RFA Score, from eight published factors. 7 open Saturdays and 4 open Sundays, based on posted hours. The median Google rating is 5.0★ across 103 rated firms.

Top 10 investment advisors in Surprise at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 investment advisors in Surprise at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1Avant Garde663.9★ (532)Phoenix, 17 mi awayTop score
2Wells Fargo Advisors654.0★ (7)Peoria, 6 mi away—
3Directed IRA644.9★ (1,295)Phoenix, 18 mi awayMost reviews
4Asset Preservation Wealth & Tax, Financial Advisors624.8★ (131)Peoria, 6 mi away—
5Standpoint Asset Management625.0★ (10)Scottsdale, 25 mi away—
6Trajan Wealth614.9★ (61)Peoria, 6 mi away—
7Quantumvest613.9★ (14)Scottsdale, 25 mi away—
8Prime Wealth Advisors605.0★ (30)Sun City West, 3 mi away—
9Oxford Retirement & Estate Planning605.0★ (30)Sun City, 3 mi away—
10Smead Capital Management, Inc.602.7★ (7)Phoenix, 20 mi away—

All 103 investment advisors in Surprise, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Surprise

    Based in Phoenix, 17 mi away

    66/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 3.9★ from 532 Google reviews, listed on Google as “Investment service”.

    • 3.9★ from 532 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    3500 N 15th Ave, Phoenix, AZ 85015
  2. Based in Phoenix, 18 mi away

    64/100RFA Score

    Ranked #3 because of its Google rating and review volume: 4.9★ from 1,295 Google reviews, the most in Surprise.

    • 4.9★ from 1,295 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    3033 N Central Ave Ste 400, Phoenix, AZ 85012
  3. Based in Peoria, 6 mi away

    61/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 4.9★ from 61 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 61 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    16150 N Arrowhead Fountains Center Dr #245, Peoria, AZ 85382
  4. Based in Scottsdale, 25 mi away

    61/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 3.9★ from 14 Google reviews, listed on Google as “Investment company”.

    • 3.9★ from 14 Google reviews
    Hours
    Mon–Fri 8 AM–3 PM · Sat–Sun closed
    Address
    5111 N Scottsdale Rd Unit 211, Scottsdale, AZ 85250
  5. Based in Sun City West, 3 mi away

    60/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 5.0★ from 30 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 30 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    13843 W Meeker Blvd #105, Sun City West, AZ 85375
  6. Based in Phoenix, 20 mi away

    60/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 5.0★ from 162 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 162 Google reviews
    Hours
    Mon–Thu 9 AM–7 PM · Fri 9 AM–5 PM · Sat–Sun closed
    Address
    Industrious, 2801 E Camelback Rd Floor 2, Phoenix, AZ 85016
  7. Based in Goodyear, 12 mi away

    58/100RFA Score

    Ranked #20 because of its Google rating and specialty focus: 4.8★ from 38 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 38 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    1616 N Litchfield Rd Ste a-135, Goodyear, AZ 85395
  8. Based in Peoria, 6 mi away

    57/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 4.5★ from 20 Google reviews, listed on Google as “Financial consultant”.

    • 4.5★ from 20 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    16165 N 83rd Ave Ste 200, Peoria, AZ 85382
  9. Based in Phoenix, 13 mi away

    57/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 5.0★ from 24 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 24 Google reviews
    Hours
    Mon–Fri 9 AM–8 PM · Sat 10 AM–3 PM · Sun closed
    Address
    11022 N 28th Dr Ste 170, Phoenix, AZ 85029

Investment advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 103 ranked investment advisors here; the rest are on their profiles.

investment advisors in Surprise, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Bright Wealth Management - Financial Planner575.0★ (38)19 mi
27Libertas Real Estate564.4★ (13)6 mi
28Asset Preservation Wealth & Tax Financial Advisors564.8★ (80)24 mi
29Edward Jones - Financial Advisor: Tom Seros, CFP®|AAMS®564.5★ (4)In Surprise
30Pearl Capital Management565.0★ (8)21 mi
31Bradley Wealth LLC565.0★ (47)23 mi
32Global Credit Union564.0★ (42)9 mi
33Global Credit Union563.8★ (67)7 mi
34Beacon Pointe Advisors565.0★ (46)25 mi
35Raymond James Financial Services565.0★ (3)3 mi
36DST Investment Advisors555.0★ (7)24 mi
37Welborn Financial555.0★ (19)17 mi
38Stephen Patrick Harnden - Private Wealth Advisor, Ameriprise Financial Services, LLC555.0★ (4)6 mi
39Stellar Capital Management, LLC now HoyleCohen, LLC555.0★ (3)19 mi
40Velocity Wealth Management, LLC554.7★ (39)21 mi
41Pelleton Capital Management555.0★ (5)24 mi
42Fidelity Investments553.4★ (21)6 mi
43Viking Financial Group545.0★ (26)23 mi
44SG Wealth Managers544.9★ (33)25 mi
45Dominion Private Wealth545.0★ (6)12 mi
46Edward Jones - Financial Advisor: Charles C Kessler III, AAMS®545.0★ (3)7 mi
47American Wealth Advisers544.6★ (7)12 mi
48EP Wealth Advisors545.0★ (20)23 mi
49Scottsdale Wealth Advisory545.0★ (22)24 mi
50Epic Private Wealth544.6★ (29)22 mi

Also serving Surprise

20 more investment advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked investment advisors serving Surprise
BusinessGoogle ratingDistance
Aaron McGowan: Primerica - Financial Services4.9★ (7)In Surprise
Advantage Estate Plans, LLC5.0★ (23)In Surprise
Carter Wealth Management5.0★ (1)In Surprise
Desert Financial Credit Union - Surprise Greenway Fry's4.6★ (121)In Surprise
Desert Financial Credit Union - Surprise Walmart4.0★ (63)In Surprise
Dynamic Wealth Management4.5★ (17)In Surprise
Edward Jones - Financial Advisor5.0★ (1)In Surprise
Edward Jones - Financial Advisor: Jessica Bradley5.0★ (1)In Surprise
Edward Jones - Financial Advisor: John M Braden5.0★ (1)In Surprise
Edward Jones - Financial Advisor: Lance Baxter, CFP®|CEPA®5.0★ (2)In Surprise
Edward Jones - Financial Advisor: Lee R Bradley4.0★ (1)In Surprise
Edward Jones - Financial Advisor: Michael Gray, CFP®5.0★ (1)In Surprise
Heath Wealth Management5.0★ (8)In Surprise
J.P. Wealth Development - Johnny Perez5.0★ (7)In Surprise
Larkin and Associates5.0★ (1)In Surprise
Lenning & Associates5.0★ (3)In Surprise
Michele Kisenwether: Primerica - Financial Services5.0★ (4)In Surprise
SWA Goble Investments5.0★ (2)In Surprise
Vista Cima Wealth Management5.0★ (1)In Surprise
Your Sure Foundation4.5★ (8)In Surprise

How we ranked Surprise investment advisors

We scored 103 Surprise investment advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Surprise data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose an investment advisor

  1. Confirm the investment advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask an investment advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my investment advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Investment advisors in Surprise: frequently asked questions

Which investment advisor has the highest RFA Score in Surprise?

By RFA Score, the highest-ranked investment advisor in Surprise, AZ is Avant Garde with an RFA Score of 66/100. It has 3.9★ from 532 Google reviews. Wells Fargo Advisors (#2) and Directed IRA (#3) follow. We ranked 103 investment advisors on eight factors, last updated November 9, 2026.

How many investment advisors are there in Surprise?

RankedFinancialAdvisors ranks 103 investment advisors serving Surprise, AZ. 5 of them are based in Surprise; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which investment advisors in Surprise work on weekends?

7 of 103 ranked investment advisors post Saturday hours and 4 post Sunday hours. The highest-ranked open Saturdays is Capital Choice Arizona (#23). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Surprise investment advisors have?

The median Google rating among 103 rated investment advisors in Surprise is 5.0★, with a median of 9 reviews. Directed IRA has the most, 1,295 reviews, and ranks #3. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank investment advisors?

Each investment advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do investment advisors outside Surprise count in this ranking?

Yes, if they are within 25 mi of the Surprise city center, our service radius for investment advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can investment advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does an investment advisor do?

Investment advisors manage portfolios and give advice about securities for a fee. In the US, firms register with the SEC or a state securities regulator and file a Form ADV brochure; in Canada, portfolio managers and dealers register with the provincial securities regulator.

How are investment advisors in Surprise ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers investment advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check an investment advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every investment advisor in Surprise a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do investment advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Surprise

  1. November 2026: RFA Scores recalculated for 103 investment advisors serving Surprise.