Skip to content

Financial Advisors in Surprise, AZ: 2026 rankings

341 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Surprise: New Era Merchant Services, RFA Score 74/100; 5.0★ from 725 Google reviews.

  2. 40

    Most-reviewed: Pennington Law - Estate Planning, 503 Google reviews at 4.9★, the most of 341 ranked after New Era Merchant Services; ranked #40.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

341 Surprise financial advisors are ranked here by RFA Score, from eight published factors. 60 open Saturdays and 11 open Sundays, based on posted hours. The median Google rating is 4.9★ across 341 rated firms.

Top 10 financial advisors in Surprise at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Surprise at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1New Era Merchant Services745.0★ (725)Phoenix, 18 mi away—Top score
2Tio Rico Te Ayuda Loan Centers734.9★ (444)Avondale, 13 mi awaySat · Evenings—
3Tio Rico Te Ayuda Loan Centers734.8★ (475)Glendale, 11 mi awaySat · Evenings—
4AERO Financial734.9★ (267)Glendale, 9 mi away——
5Tio Rico Te Ayuda Loan Centers724.9★ (352)Phoenix, 14 mi awaySat · Evenings—
6Desert Financial Credit Union - Lake Pleasant Walmart724.8★ (139)Peoria, 5 mi awaySat—
7Desert Financial Credit Union - Surprise Greenway Fry's724.6★ (121)SurpriseSat—
8Asset Preservation Wealth & Tax, Financial Advisors724.8★ (131)Peoria, 6 mi away——
9Tio Rico Te Ayuda Loan Centers724.9★ (234)Phoenix, 14 mi awaySat · Evenings—
10Imperial Ethics714.9★ (96)Glendale, 8 mi away——

All 341 financial advisors in Surprise, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Surprise

    #1 New Era Merchant Services

    Based in Phoenix, 18 mi away

    74/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 5.0★ from 725 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 725 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    2600 N Central Ave Ste 1650, Phoenix, AZ 85004
    View profile for New Era Merchant Services(866) 619-8096

  4. #4 AERO Financial

    Based in Glendale, 9 mi away

    73/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 4.9★ from 267 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 267 Google reviews
    Hours
    Mon–Tue 8:30 AM–5 PM · Wed closed · Thu 8:30 AM–5 PM · Fri 8:30 AM–5:30 PM · Sat–Sun closed
    Address
    20250 N 59th Ave Ste 102, Glendale, AZ 85308
    View profile for AERO Financial(623) 776-4790

  10. #10 Imperial Ethics

    Based in Glendale, 8 mi away

    71/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 4.9★ from 96 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 96 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    6751 N Sunset Blvd Ste 320, Glendale, AZ 85305
    View profile for Imperial Ethics(480) 754-9066

  12. #12 Trajan Wealth

    Based in Peoria, 6 mi away

    70/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 4.9★ from 61 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 61 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    16150 N Arrowhead Fountains Center Dr #245, Peoria, AZ 85382
    View profile for Trajan Wealth(480) 990-3300

  14. #14 Endeavor Advisors, LLC

    Based in Phoenix, 20 mi away

    70/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 5.0★ from 162 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 162 Google reviews
    Hours
    Mon–Thu 9 AM–7 PM · Fri 9 AM–5 PM · Sat–Sun closed
    Address
    Industrious, 2801 E Camelback Rd Floor 2, Phoenix, AZ 85016
    View profile for Endeavor Advisors, LLC(888) 983-7526

  15. #15 Dobrusin Financial LLC

    Based in Sun City, 3 mi away

    69/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 4.9★ from 38 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 38 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    10240 W Bell Rd # C, Sun City, AZ 85351
    View profile for Dobrusin Financial LLC(623) 977-1773

  16. #16 Prime Wealth Advisors

    Based in Sun City West, 3 mi away

    69/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 5.0★ from 30 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 30 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    13843 W Meeker Blvd #105, Sun City West, AZ 85375
    View profile for Prime Wealth Advisors(623) 777-7463

  18. #18 Desert Financial Credit Union - Phoenix Union Hills

    Based in Phoenix, 16 mi away

    69/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 4.6★ from 245 Google reviews, listed on Google as “Financial planner”.

    • 4.6★ from 245 Google reviews
    Hours
    Mon–Tue 9 AM–6 PM · Wed closed · Thu–Fri 9 AM–6 PM · Sat 9 AM–1 PM · Sun closed
    Address
    826 E Union Hills Dr Bldg. E, Phoenix, AZ 85024
    View profile for Desert Financial Credit Union - Phoenix Union Hills(602) 433-7000

  22. #22 AERO Financial

    Based in Glendale, 6 mi away

    69/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 4.9★ from 41 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 41 Google reviews
    Hours
    Mon–Tue 8:30 AM–5 PM · Wed closed · Thu 8:30 AM–5 PM · Fri 8:30 AM–5:30 PM · Sat–Sun closed
    Address
    18301 N 79th Ave # A100, Glendale, AZ 85308
    View profile for AERO Financial(623) 776-4760

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 341 ranked financial advisors here; the rest are on their profiles.

financial advisors in Surprise, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Validus Financial Associates PLLC685.0★ (26)5 mi
27Bergen Financial Group685.0★ (24)5 mi
28Teresa Robinson - COUNTRY Financial Representative684.9★ (26)5 mi
29Desert Financial Credit Union - Surprise Walmart684.0★ (63)In Surprise
30Fullerton Financial Planning684.3★ (70)6 mi
31Edward Jones - Financial Advisor: Joshua R Butler685.0★ (18)3 mi
32AERO Financial684.6★ (51)9 mi
33Desert Financial Credit Union - Thunderbird Glendale674.1★ (195)9 mi
34Rock Martin Private Wealth Management675.0★ (22)6 mi
35Paramount Tax & Accounting - Glendale North674.7★ (39)9 mi
36UMB Bank (with drive-thru services)674.6★ (36)7 mi
37Dynamic Wealth Management674.5★ (17)In Surprise
38Affirm Wealth Advisors - Ameriprise Financial Services, LLC675.0★ (20)6 mi
39Derrick Simpson: Primerica - Financial Services675.0★ (24)8 mi
40Pennington Law - Estate Planning674.9★ (503)In Surprise
41ProVision, PLC674.8★ (83)19 mi
42Kramer & Kramer Estate Planning674.2★ (20)In Surprise
43Trajan Wealth674.8★ (38)12 mi
44Independent Wealth Management674.8★ (23)7 mi
45Yesenia Hernandez: Primerica - Financial Services675.0★ (20)7 mi
46Trajan Wealth | Alpha Building674.7★ (167)25 mi
47Desert Financial Credit Union - Phoenix Happy Valley Walmart674.4★ (91)14 mi
48Jesus Antonio Lopez: Primerica - Financial Services674.9★ (17)6 mi
49Heath Wealth Management665.0★ (8)In Surprise
50Edward Jones - Financial Advisor: Mircea Ionescu, WMCP®|ABFP®665.0★ (8)In Surprise

Also serving Surprise

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving Surprise
BusinessGoogle ratingDistance
Carter Wealth Management5.0★ (1)In Surprise
Edward Jones - Financial Advisor5.0★ (1)In Surprise
Edward Jones - Financial Advisor: Brent Hodges, CFP®In Surprise
Edward Jones - Financial Advisor: Jessica Bradley5.0★ (1)In Surprise
Edward Jones - Financial Advisor: John M Braden5.0★ (1)In Surprise
Edward Jones - Financial Advisor: Lance Baxter, CFP®|CEPA®5.0★ (2)In Surprise
Edward Jones - Financial Advisor: Lee R Bradley4.0★ (1)In Surprise
Edward Jones - Financial Advisor: Michael A Golinski, CFP®In Surprise
Edward Jones - Financial Advisor: Michael Gray, CFP®5.0★ (1)In Surprise
First Guaranty FinancialIn Surprise
JTW Financial ServicesIn Surprise
Landmark FinancialIn Surprise
Larkin and Associates5.0★ (1)In Surprise
NorthPointe FinancialIn Surprise
Renee Millick, Financial Professional - New York LifeIn Surprise
Secure Future Financial SolutionsIn Surprise
SWA Goble Investments5.0★ (2)In Surprise
The Wealth StoreIn Surprise
Vista Cima Wealth Management5.0★ (1)In Surprise
Wells Fargo Advisors: Gary RogersIn Surprise

How we ranked Surprise financial advisors

We scored 341 Surprise financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Surprise data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Surprise: frequently asked questions

Which financial advisor has the highest RFA Score in Surprise?

By RFA Score, the highest-ranked financial advisor in Surprise, AZ is New Era Merchant Services with an RFA Score of 74/100. It has 5.0★ from 725 Google reviews. Tio Rico Te Ayuda Loan Centers (#2) and Tio Rico Te Ayuda Loan Centers (#3) follow. We ranked 341 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Surprise?

RankedFinancialAdvisors ranks 341 financial advisors serving Surprise, AZ. 9 of them are based in Surprise; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in Surprise work on weekends?

60 of 341 ranked financial advisors post Saturday hours and 11 post Sunday hours. The highest-ranked open Saturdays are Tio Rico Te Ayuda Loan Centers (#2), Tio Rico Te Ayuda Loan Centers (#3) and Tio Rico Te Ayuda Loan Centers (#5). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Surprise financial advisors have?

The median Google rating among 341 rated financial advisors in Surprise is 4.9★, with a median of 13 reviews. New Era Merchant Services has the most, 725 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Surprise count in this ranking?

Yes, if they are within 25 mi of the Surprise city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Surprise ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Surprise a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Surprise

  1. November 2026: RFA Scores recalculated for 341 financial advisors serving Surprise.
  2. November 2026: 9 duplicate listings merged.

More financial advisors and Surprise pages