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Financial Planners in Ocala, FL: 2026 rankings

33 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Ocala: Sterling Wealth Management, LLC, RFA Score 79/100; 5.0★ from 149 Google reviews.

  2. 5

    Most-reviewed: Senior Financial Security Inc, 159 Google reviews at 4.9★, the most of 33 ranked; ranked #5.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

33 Ocala financial planners are ranked here by RFA Score, from eight published factors. 2 open Saturdays, based on posted hours. The median Google rating is 4.5★ across 33 rated firms.

Top 10 financial planners in Ocala at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Ocala at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1Sterling Wealth Management, LLC795.0★ (149)OcalaTop score
2Pinnacle Retirement Advisors, LLC775.0★ (96)Ocala—
3Estate & Retirement Resources735.0★ (32)Ocala—
4Zinnia Wealth Management724.7★ (39)Ocala—
5Senior Financial Security Inc724.9★ (159)The Villages, 21 mi awayMost reviews
6Fross & Fross Wealth Management724.9★ (128)The Villages, 22 mi away—
7West Financial Group714.9★ (149)Lady Lake, 25 mi away—
8The Crane Financial Group674.5★ (8)Ocala—
9WATERFRONT ADVISORS675.0★ (6)Ocala—
10Capstone Wealth675.0★ (28)Lady Lake, 20 mi away—

All 33 financial planners in Ocala, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  7. #7 West Financial Group

    Based in Lady Lake, 25 mi away

    71/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 4.9★ from 149 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 149 Google reviews
    Hours
    Mon–Thu 9 AM–4:30 PM · Fri 9 AM–3 PM · Sat–Sun closed
    Address
    4713 State Rd 44 W Ste 300, Wildwood, FL 34785
    View profile for West Financial Group(352) 461-0645

  9. #9 WATERFRONT ADVISORS

    Based in Ocala

    67/100RFA Score

    Ranked #9 because of its Google rating and specialty focus: 5.0★ from 6 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 6 Google reviews
    Hours
    Mon–Fri 8 AM–4:30 PM · Sat–Sun closed
    Address
    217 SE 1st Ave Ste 200-116, Ocala, FL 34471
    View profile for WATERFRONT ADVISORS(352) 820-6004

  10. #10 Capstone Wealth

    Based in Lady Lake, 20 mi away

    67/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 5.0★ from 28 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 28 Google reviews
    Hours
    Mon–Tue 9 AM–4 PM · Wed closed · Thu–Fri 9 AM–4 PM · Sat–Sun closed
    Address
    11031 US-301 Ste 103, Oxford, FL 34484
    View profile for Capstone Wealth(352) 850-7392

  11. #11 Bankers Life

    Based in Ocala

    67/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 3.3★ from 12 Google reviews, listed on Google as “Financial planner”.

    • 3.3★ from 12 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    1700 SE 17 St Ste 300, Ocala, FL 34471
    View profile for Bankers Life(352) 205-7032

  22. #22 Fidelity Investments

    Based in The Villages, 22 mi away

    62/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 3.4★ from 35 Google reviews, listed on Google as “Financial planner”.

    • 3.4★ from 35 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    1057 Lake Sumter Landing, The Villages, FL 32162
    View profile for Fidelity Investments(800) 682-4749

All 33 financial planners

#1 to #25 are shown in full above. Here are #26 to #33, in RFA Score order; each links to its profile.

financial planners in Ocala, ranks 26 to 33
RankBusinessRFA ScoreGoogle ratingDistance
26Talon Wealth604.0★ (4)19 mi
27Merrill Lynch Wealth Management603.7★ (6)22 mi
28Bank of America (with Drive-thru ATM)603.0★ (24)24 mi
29TD Ameritrade603.0★ (8)22 mi
30Bank of America Financial Center602.8★ (53)21 mi
31Bank of America (with Drive-thru ATM)592.6★ (57)20 mi
32PARALIFE Financial Group583.7★ (3)25 mi
33Alexander Capital Wealth Management-Niccole Palacios, Clemente Palacios AAMS®️ CRPC™️523.7★ (9)19 mi

Also serving Ocala

20 more financial planners within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial planners serving Ocala
BusinessGoogle ratingDistance
Acorn Tax and Wealth Advisors4.6★ (10)In Ocala
Alex M. Fontana, CFP® - Financial Advisor - Senior Managing Director - Brick City Group of Truist Investment Services, Inc.5.0★ (2)In Ocala
Anya Bradford: Primerica - Financial Services5.0★ (8)In Ocala
Comprehensive Financial5.0★ (2)In Ocala
Edward Jones - Financial Advisor: Jody E Schilling, CEPA®|CMFA®5.0★ (4)In Ocala
Edward Jones - Financial Advisor: Nick Navetta, AAMS®5.0★ (1)In Ocala
Eric Perlman: Primerica - Financial Services5.0★ (2)In Ocala
Gratium Wealth Planning - Ameriprise Financial Services, LLC5.0★ (2)In Ocala
Joan Coke - Financial Advisor, Ameriprise Financial Services, LLC3.0★ (2)In Ocala
Match Point Financial5.0★ (2)In Ocala
MetLife1.0★ (1)In Ocala
Nature Coast FInancial Advisor's Inc3.1★ (9)In Ocala
Principal Financial Group5.0★ (1)In Ocala
Sandy Wealth Management5.0★ (1)In Ocala
Talach Financial LLC5.0★ (2)In Ocala
THORMAN FINANCIAL GROUP5.0★ (2)In Ocala
Truesdell Wealth5.0★ (2)In Ocala
Wealth and Income Strategies Inc.5.0★ (2)In Ocala
Wells Fargo Advisors3.0★ (2)In Ocala
Wyrostek Financial and Business Coaching, LLC5.0★ (7)In Ocala

How we ranked Ocala financial planners

We scored 33 Ocala financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Ocala data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Ocala: frequently asked questions

Which financial planner has the highest RFA Score in Ocala?

By RFA Score, the highest-ranked financial planner in Ocala, FL is Sterling Wealth Management, LLC with an RFA Score of 79/100. It has 5.0★ from 149 Google reviews. Pinnacle Retirement Advisors, LLC (#2) and Estate & Retirement Resources (#3) follow. We ranked 33 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Ocala?

RankedFinancialAdvisors ranks 33 financial planners serving Ocala, FL. 12 of them are based in Ocala; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial planners in Ocala work on weekends?

2 of 33 ranked financial planners post Saturday hours. The highest-ranked open Saturdays is Bank of America (with Drive-thru ATM) (#13). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Ocala financial planners have?

The median Google rating among 33 rated financial planners in Ocala is 4.5★, with a median of 24 reviews. Senior Financial Security Inc has the most, 159 reviews, and ranks #5. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Ocala count in this ranking?

Yes, if they are within 25 mi of the Ocala city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Ocala ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Ocala a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Ocala

  1. November 2026: RFA Scores recalculated for 33 financial planners serving Ocala.

More financial planners and Ocala pages