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Financial Planners in Lady Lake, FL: 2026 rankings

45 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Lady Lake: West Financial Group, RFA Score 78/100; 4.9★ from 149 Google reviews.

  2. 2

    Most-reviewed: Senior Financial Security Inc, 159 Google reviews at 4.9★, the most of 45 ranked; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

45 Lady Lake financial planners are ranked here by RFA Score, from eight published factors. 5 open Saturdays, based on posted hours. The median Google rating is 4.7★ across 45 rated firms.

Top 10 financial planners in Lady Lake at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Lady Lake at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1West Financial Group784.9★ (149)Lady LakeTop score
2Senior Financial Security Inc774.9★ (159)The Villages, 2 mi awayMost reviews
3Fross & Fross Wealth Management764.9★ (128)The Villages, 3 mi away—
4Sterling Wealth Management, LLC735.0★ (149)Ocala, 21 mi away—
5Capstone Wealth725.0★ (28)Lady Lake—
6Pinnacle Retirement Advisors, LLC715.0★ (96)Ocala, 21 mi away—
7Royal Fund Management: Kelley Pyles, CFP®715.0★ (38)The Villages, 7 mi away—
8Oxford Advisory Group | Financial Advisors705.0★ (67)Apopka, 18 mi away—
9Blackston Financial Advisory Group704.7★ (29)The Villages, 2 mi away—
10Woodall and Associates, LLC705.0★ (19)Lady Lake—

All 45 financial planners in Lady Lake, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Lady Lake

    #1 West Financial Group

    Based in Lady Lake

    78/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.9★ from 149 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 149 Google reviews
    Hours
    Mon–Thu 9 AM–4:30 PM · Fri 9 AM–3 PM · Sat–Sun closed
    Address
    4713 State Rd 44 W Ste 300, Wildwood, FL 34785
    View profile for West Financial Group(352) 461-0645

  5. #5 Capstone Wealth

    Based in Lady Lake

    72/100RFA Score

    Ranked #5 because of its Google rating and specialty focus: 5.0★ from 28 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 28 Google reviews
    Hours
    Mon–Tue 9 AM–4 PM · Wed closed · Thu–Fri 9 AM–4 PM · Sat–Sun closed
    Address
    11031 US-301 Ste 103, Oxford, FL 34484
    View profile for Capstone Wealth(352) 850-7392

  11. #11 Stay Golden Insurance

    Based in Eustis, 23 mi away

    69/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 5.0★ from 68 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 68 Google reviews
    Hours
    Mon–Sat 7 AM–8 PM · Sun closed
    Address
    36818 Alaqua Ct, Eustis, FL 32736
    View profile for Stay Golden Insurance(407) 429-9394

  13. #13 United Community

    Based in Tavares, 14 mi away

    67/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 4.9★ from 25 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 25 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    115 E Burleigh Blvd, Tavares, FL 32778
    View profile for United Community(352) 609-6230

  15. #15 Fidelity Investments

    Based in The Villages, 3 mi away

    66/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 3.4★ from 35 Google reviews, listed on Google as “Financial planner”.

    • 3.4★ from 35 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    1057 Lake Sumter Landing, The Villages, FL 32162
    View profile for Fidelity Investments(800) 682-4749

  24. #24 TD Ameritrade

    Based in The Villages, 3 mi away

    64/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 3.0★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 3.0★ from 8 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    1048 Lake Sumter Landing, The Villages, FL 32162
    View profile for TD Ameritrade(352) 643-4137

All 45 financial planners

#1 to #25 are shown in full above. Here are #26 to #45, in RFA Score order; each links to its profile.

financial planners in Lady Lake, ranks 26 to 45
RankBusinessRFA ScoreGoogle ratingDistance
26Bank of America (with Drive-thru ATM)643.0★ (24)7 mi
27Blueprint Financial645.0★ (5)7 mi
28Talon Wealth634.0★ (4)6 mi
29Bank of America (with Drive-thru ATM)632.8★ (93)7 mi
30PARALIFE Financial Group633.7★ (3)4 mi
31AmeriLife of Lake County, LLC634.2★ (5)10 mi
32Destiny Wealth Partners624.3★ (6)14 mi
33Jeffery Albright - Thrivent615.0★ (4)15 mi
34Belton Financial Group of Raymond James615.0★ (3)14 mi
35The Crane Financial Group614.5★ (8)22 mi
36WATERFRONT ADVISORS605.0★ (6)23 mi
37Bankers Life603.3★ (12)21 mi
38Marshall Financial Group605.0★ (4)19 mi
39Bank of America (with Drive-thru ATM)602.7★ (87)18 mi
40Merrill Lynch Wealth Management603.5★ (8)22 mi
41Bank of America (with Drive-thru ATM)592.8★ (132)22 mi
42Central Florida Wealth Management595.0★ (3)21 mi
43Vazquez Wealth Management,LLC585.0★ (54)23 mi
44Raymond James & Associates583.7★ (3)22 mi
45Alexander Capital Wealth Management-Niccole Palacios, Clemente Palacios AAMS®️ CRPC™️543.7★ (9)6 mi

Also serving Lady Lake

20 more financial planners within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial planners serving Lady Lake
BusinessGoogle ratingDistance
Ameriprise FinancialIn Lady Lake
Charles Schwab3.5★ (25)In Lady Lake
Citizens First Financial ServicesIn Lady Lake
Edward Jones - Financial Advisor: Ron Francis III, ChFC®|WMCP®5.0★ (4)In Lady Lake
Family Financial Planners Inc3.0★ (2)In Lady Lake
First American Trust of Central Florida3.0★ (4)In Lady Lake
First CommandIn Lady Lake
First Command Financial Advisor - Bill StroppIn Lady Lake
Graunke & Hentz Wealth Management, LLCIn Lady Lake
John Romano, CFP®5.0★ (1)In Lady Lake
Lake Advisory GroupIn Lady Lake
Momentum Wealth-Rob Elstad5.0★ (1)In Lady Lake
Pinnacle Financial Group5.0★ (1)In Lady Lake
Sandra Washburn - Prudential FinancialIn Lady Lake
Schneider AssociatesIn Lady Lake
Securenet Financial, LLC5.0★ (1)In Lady Lake
TB Financial Group, Inc.3.0★ (6)In Lady Lake
TIAA Financial ServicesIn Lady Lake
Trajan Wealth5.0★ (2)In Lady Lake
Wells Fargo Advisors3.0★ (1)In Lady Lake

How we ranked Lady Lake financial planners

We scored 45 Lady Lake financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Lady Lake data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Lady Lake: frequently asked questions

Which financial planner has the highest RFA Score in Lady Lake?

By RFA Score, the highest-ranked financial planner in Lady Lake, FL is West Financial Group with an RFA Score of 78/100. It has 4.9★ from 149 Google reviews. Senior Financial Security Inc (#2) and Fross & Fross Wealth Management (#3) follow. We ranked 45 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Lady Lake?

RankedFinancialAdvisors ranks 45 financial planners serving Lady Lake, FL. 6 of them are based in Lady Lake; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial planners in Lady Lake work on weekends?

5 of 45 ranked financial planners post Saturday hours. The highest-ranked open Saturdays are Stay Golden Insurance (#11), Bank of America (with Drive-thru ATM) (#20) and Bank of America (with Drive-thru ATM) (#23). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Lady Lake financial planners have?

The median Google rating among 45 rated financial planners in Lady Lake is 4.7★, with a median of 24 reviews. Senior Financial Security Inc has the most, 159 reviews, and ranks #2. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Lady Lake count in this ranking?

Yes, if they are within 25 mi of the Lady Lake city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Lady Lake ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Lady Lake a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Lady Lake

  1. November 2026: RFA Scores recalculated for 45 financial planners serving Lady Lake.

More financial planners and Lady Lake pages