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Financial Planners in Auburndale, FL: 2026 rankings

38 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Auburndale: Platinum Benefit Services, Inc, RFA Score 75/100; 4.9★ from 506 Google reviews.

  2. 35

    Most-reviewed: Bank of America (with Drive-thru ATM), 263 Google reviews at 2.6★, the most of 38 ranked after Platinum Benefit Services, Inc; ranked #35.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

38 Auburndale financial planners are ranked here by RFA Score, from eight published factors. 9 open Saturdays, based on posted hours. The median Google rating is 4.7★ across 38 rated firms.

Top 10 financial planners in Auburndale at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Auburndale at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Platinum Benefit Services, Inc754.9★ (506)Lakeland, 14 mi away—Top score
2Integrity Wealth A Division of Accurate Advisory Group655.0★ (53)Gulfport, 19 mi away——
3Citizens Bank & Trust654.7★ (20)Auburndale——
4Bankers Life644.6★ (42)Lakeland, 11 mi away——
5Trustco Bank644.7★ (31)Winter Haven, 11 mi awaySat—
6Bank of America (with Drive-thru ATM)633.6★ (95)Lakeland, 10 mi away——
7Trustco Bank624.9★ (39)Clermont, 21 mi awaySat—
8Allen & Company of Florida, Inc.624.9★ (19)Lakeland, 11 mi away——
9INTEGRAL BROTHERS SERVICES615.0★ (21)Citrus Ridge, 15 mi awaySat—
10Citizens Bank & Trust614.5★ (12)Winter Haven, 5 mi away——

All 38 financial planners in Auburndale, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  3. #3 Citizens Bank & Trust

    Based in Auburndale

    65/100RFA Score

    Ranked #3 because of its Google rating and specialty focus: 4.7★ from 20 Google reviews, listed on Google as “Financial planner”.

    • 4.7★ from 20 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–6 PM · Sat–Sun closed
    Address
    211 Havendale Blvd, Auburndale, FL 33823
    View profile for Citizens Bank & Trust(863) 967-2781

  4. #4 Bankers Life

    Based in Lakeland, 11 mi away

    64/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 4.6★ from 42 Google reviews, listed on Google as “Financial planner”.

    • 4.6★ from 42 Google reviews
    Hours
    Mon–Fri 8:30 AM–4:30 PM · Sat–Sun closed
    Address
    20 Lake Wire Dr Ste 100, Lakeland, FL 33815
    View profile for Bankers Life(863) 337-7020

  5. #5 Trustco Bank

    Based in Winter Haven, 11 mi away

    64/100RFA Score

    Ranked #5 because of its Google rating and specialty focus: 4.7★ from 31 Google reviews, listed on Google as “Financial planner”.

    • 4.7★ from 31 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–6 PM · Sat 9 AM–12 PM · Sun closed
    Address
    7476 Cypress Gardens Blvd SE (Walmart Plaza, Winter Haven, FL 33884
    View profile for Trustco Bank(863) 326-1918

  7. #7 Trustco Bank

    Based in Clermont, 21 mi away

    62/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 4.9★ from 39 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 39 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–6 PM · Sat 9 AM–12 PM · Sun closed
    Address
    16908 High Grove Blvd, Clermont, FL 34714
    View profile for Trustco Bank(352) 243-9511

  10. #10 Citizens Bank & Trust

    Based in Winter Haven, 5 mi away

    61/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 4.5★ from 12 Google reviews, listed on Google as “Financial planner”.

    • 4.5★ from 12 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–6 PM · Sat–Sun closed
    Address
    1120 1st St S, Winter Haven, FL 33880
    View profile for Citizens Bank & Trust(863) 291-3319

  16. #16 Citizens Bank & Trust

    Based in Lakeland, 10 mi away

    59/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 4.4★ from 9 Google reviews, listed on Google as “Financial planner”.

    • 4.4★ from 9 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–6 PM · Sat–Sun closed
    Address
    402 S Kentucky Ave Ste 100, Lakeland, FL 33801
    View profile for Citizens Bank & Trust(863) 686-1430

  20. #20 CPS Investment Advisors

    Based in Lakeland, 10 mi away

    58/100RFA Score

    Ranked #20 because of its Google rating and specialty focus: 3.8★ from 10 Google reviews, listed on Google as “Financial planner”.

    • 3.8★ from 10 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    205 E Orange St #310, Lakeland, FL 33801
    View profile for CPS Investment Advisors(863) 688-1725

  22. #22 Oxford Advisory Group

    Based in Lakeland, 9 mi away

    58/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 5.0★ from 5 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 5 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–3 PM · Sat–Sun closed
    Address
    1933 E Edgewood Dr, Lakeland, FL 33803
    View profile for Oxford Advisory Group(407) 495-2004

  24. #24 CORE Wealth Advisors

    Based in Lakeland, 10 mi away

    57/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Fri 8 AM–4:30 PM · Sat–Sun closed
    Address
    124 Florida Ave S 4th floor, Lakeland, FL 33801
    View profile for CORE Wealth Advisors(863) 904-4745

All 38 financial planners

#1 to #25 are shown in full above. Here are #26 to #38, in RFA Score order; each links to its profile.

financial planners in Auburndale, ranks 26 to 38
RankBusinessRFA ScoreGoogle ratingDistance
26Cultivate Wealth Management575.0★ (4)10 mi
27Hurlburt Financial574.3★ (6)13 mi
28Angeloni Tax Advisory Group Inc.574.6★ (11)22 mi
29Bank of America Financial Center572.9★ (62)18 mi
30Wall Titus Financial564.0★ (4)12 mi
31Black James I & Co563.3★ (4)10 mi
32CLA (CliftonLarsonAllen)563.7★ (3)10 mi
33Bank of America (with Drive-thru ATM)562.3★ (208)10 mi
34Bank of America Financial Center562.4★ (129)12 mi
35Bank of America (with Drive-thru ATM)552.6★ (263)21 mi
36DeWitt Wealth Advisors555.0★ (3)16 mi
37Bates Capital545.0★ (28)10 mi
38Bank of America (with Drive-thru ATM)512.0★ (123)21 mi

Also serving Auburndale

20 more financial planners within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial planners serving Auburndale
BusinessGoogle ratingDistance
1312 Financial Education & Consulting5.0★ (2)10 mi
Brad Dantzler - Raymond James5.0★ (1)5 mi
Brent Powers - Financial Advisor, Ameriprise Financial Services, LLC5.0★ (2)10 mi
Burks Financial Group5.0★ (2)10 mi
Cameron Financial Management5.0★ (2)21 mi
Edward Jones - Financial Advisor: Jesus Vega-CerdaIn Auburndale
Edward Jones - Financial Advisor: John E Bockover, AAMS®In Auburndale
Edward Jones - Financial Advisor: John S Murphy, CEPA®|AAMS®In Auburndale
Edward Jones - Financial Advisor: Joshua Chase, CEPA®4.2★ (5)In Auburndale
Florida Fiduciary Wealth Management3.0★ (2)11 mi
Intentional Wealth5.0★ (2)6 mi
MoneySmartGeneral LLC5.0★ (1)In Auburndale
Northwestern Mutual3.0★ (2)9 mi
Northwestern Mutual5.0★ (2)10 mi
Primerica- Armando & Valerie Torres, RVP5.0★ (2)21 mi
Principal Financial Group3.0★ (2)13 mi
Rose Pagan - Thrivent5.0★ (2)5 mi
Trasport Financial Services3.0★ (2)10 mi
Wells Fargo AdvisorsIn Auburndale
Wells Investments, Inc5.0★ (2)5 mi

How we ranked Auburndale financial planners

We scored 38 Auburndale financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Auburndale data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Auburndale: frequently asked questions

Which financial planner has the highest RFA Score in Auburndale?

By RFA Score, the highest-ranked financial planner in Auburndale, FL is Platinum Benefit Services, Inc with an RFA Score of 75/100. It has 4.9★ from 506 Google reviews. Integrity Wealth A Division of Accurate Advisory Group (#2) and Citizens Bank & Trust (#3) follow. We ranked 38 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Auburndale?

RankedFinancialAdvisors ranks 38 financial planners serving Auburndale, FL. 1 of them is based in Auburndale; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial planners in Auburndale work on weekends?

9 of 38 ranked financial planners post Saturday hours. The highest-ranked open Saturdays are Trustco Bank (#5), Trustco Bank (#7) and INTEGRAL BROTHERS SERVICES (#9). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Auburndale financial planners have?

The median Google rating among 38 rated financial planners in Auburndale is 4.7★, with a median of 16 reviews. Platinum Benefit Services, Inc has the most, 506 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Auburndale count in this ranking?

Yes, if they are within 25 mi of the Auburndale city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Auburndale ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Auburndale a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Auburndale

  1. November 2026: RFA Scores recalculated for 38 financial planners serving Auburndale.

More financial planners and Auburndale pages