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Wealth Managers in Santa Rosa, CA: 2026 rankings

21 wealth managers ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Santa Rosa: Sonoma Wealth Advisors, RFA Score 69/100; 4.9★ from 33 Google reviews.

  2. 6

    Most-reviewed: Wealth Protection Lady, LLC, 26 Google reviews at 5.0★, the most of 21 ranked after Sonoma Wealth Advisors; ranked #6.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

21 Santa Rosa wealth managers are ranked here by RFA Score, from eight published factors. 1 open Saturdays, based on posted hours. The median Google rating is 5.0★ across 21 rated firms.

Top 10 wealth managers in Santa Rosa at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 wealth managers in Santa Rosa at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Sonoma Wealth Advisors694.9★ (33)Sonoma, 17 mi away—Top score
2Abacus Wealth Partners695.0★ (15)Santa Rosa——
3Arrow Point Wealth Management685.0★ (11)Santa Rosa——
4Swad Wealth Management685.0★ (11)Santa Rosa——
5Valley Oak Wealth Management675.0★ (22)Novato, 24 mi away——
6Wealth Protection Lady, LLC665.0★ (26)San Rafael, 34 mi away—Most reviews
7Sonoma County Wealth Advisors665.0★ (6)Santa Rosa——
8Lucey Wealth Advisors LLC655.0★ (8)Petaluma, 12 mi awaySat—
9Avior Wealth Management, LLC645.0★ (3)Santa Rosa——
10Censia Wealth Advisors645.0★ (3)Santa Rosa——

All 21 wealth managers in Santa Rosa, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Santa Rosa

    #1 Sonoma Wealth Advisors

    Based in Sonoma, 17 mi away

    69/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.9★ from 33 Google reviews, listed on Google as “Financial advisor”.

    • 4.9★ from 33 Google reviews
    Hours
    Mon–Thu 9 AM–4:30 PM · Fri 9 AM–3:30 PM · Sat–Sun closed
    Address
    539 Broadway Ste A, Sonoma, CA 95476
    View profile for Sonoma Wealth Advisors(707) 938-7414

  4. #4 Swad Wealth Management

    Based in Santa Rosa

    68/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 5.0★ from 11 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 11 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    100 Stony Point Rd Ste 244, Santa Rosa, CA 95401
    View profile for Swad Wealth Management(707) 899-1010

  10. #10 Censia Wealth Advisors

    Based in Santa Rosa

    64/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 3 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    5213 El Mercado Pkwy Ste F, Santa Rosa, CA 95403
    View profile for Censia Wealth Advisors(707) 528-3010

  14. #14 Summit Wealth Group

    Based in Fairfield, 35 mi away

    60/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 5.0★ from 6 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 6 Google reviews
    Hours
    Mon–Thu 8 AM–4 PM · Fri 8 AM–1 PM · Sat–Sun closed
    Address
    5030 Business Center Dr #110, Fairfield, CA 94534
    View profile for Summit Wealth Group(707) 439-3483

  15. #15 Wealthspire

    Based in San Rafael, 31 mi away

    60/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 4.8★ from 5 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 5 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    100 Smith Ranch Rd #300, San Rafael, CA 94903
    View profile for Wealthspire(415) 526-2900

  19. #19 HCM Wealth

    Based in San Rafael, 34 mi away

    59/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 3.8★ from 6 Google reviews, listed on Google as “Financial planner”.

    • 3.8★ from 6 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    1101 Fifth Ave #160, San Rafael, CA 94901
    View profile for HCM Wealth(415) 464-5650

  21. #21 5T Wealth, LLC

    Based in Napa, 25 mi away

    58/100RFA Score

    Ranked #21 because of its Google rating and specialty focus: 2.3★ from 3 Google reviews, listed on Google as “Financial planner”.

    • 2.3★ from 3 Google reviews
    Hours
    Mon–Fri 8 AM–4:30 PM · Sat–Sun closed
    Address
    595 Coombs St, Napa, CA 94559
    View profile for 5T Wealth, LLC(707) 224-1340

Also serving Santa Rosa

20 more wealth managers within 40 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked wealth managers serving Santa Rosa
BusinessGoogle ratingDistance
Ad Astra Financial Planning5.0★ (5)In Santa Rosa
Alpha Wealth Management and Planning3.0★ (2)In Santa Rosa
BaySierra Financial, Inc.5.0★ (13)In Santa Rosa
Charles Schwab3.6★ (14)In Santa Rosa
Edward Jones - Financial Advisor: Jeff Crouch5.0★ (3)In Santa Rosa
Edward Jones - Financial Advisor: Mark P Dunn, CFP®|ChFC®|CPWA®|CEPA®|CLU®|RICP®|ABFP®|AAMS®|CRPC™|AWMA®|CRPS™|CSRIC®5.0★ (8)In Santa Rosa
Edward Jones - Financial Advisor: Matthew Walls, CFP®|CEPA®|AWMA®5.0★ (13)In Santa Rosa
Edward Jones - Financial Advisor: Tim Carroll5.0★ (8)In Santa Rosa
Kobrin Financial & Insurance Services5.0★ (10)In Santa Rosa
Miles Brown Asset Management, LLC5.0★ (14)In Santa Rosa
Morgan Stanley Financial Advisors5.0★ (3)In Santa Rosa
Northwestern Mutual1.0★ (3)In Santa Rosa
Paladin Fiduciary Services LLC4.8★ (16)In Santa Rosa
Primerica Financial Services5.0★ (2)In Santa Rosa
Private Bank, Bank of America3.3★ (4)In Santa Rosa
Ridgeview Financial Planning3.4★ (5)In Santa Rosa
The Master's Tax & Financial Services5.0★ (2)In Santa Rosa
Wedbush3.0★ (2)In Santa Rosa
Wells Fargo Advisors4.0★ (4)In Santa Rosa
White Hat Servicing Inc.5.0★ (3)In Santa Rosa

How we ranked Santa Rosa wealth managers

We scored 21 Santa Rosa wealth managers on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Santa Rosa data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a wealth manager

  1. Confirm the wealth manager and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a wealth manager

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my wealth manager?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Wealth managers in Santa Rosa: frequently asked questions

Which wealth manager has the highest RFA Score in Santa Rosa?

By RFA Score, the highest-ranked wealth manager in Santa Rosa, CA is Sonoma Wealth Advisors with an RFA Score of 69/100. It has 4.9★ from 33 Google reviews. Abacus Wealth Partners (#2) and Arrow Point Wealth Management (#3) follow. We ranked 21 wealth managers on eight factors, last updated November 9, 2026.

How many wealth managers are there in Santa Rosa?

RankedFinancialAdvisors ranks 21 wealth managers serving Santa Rosa, CA. 7 of them are based in Santa Rosa; the rest serve it from nearby towns. Another 20 within 40 mi are listed but not ranked yet. Counts are as of November 2026.

Which wealth managers in Santa Rosa work on weekends?

1 of 21 ranked wealth managers post Saturday hours. The highest-ranked open Saturdays is Lucey Wealth Advisors LLC (#8). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Santa Rosa wealth managers have?

The median Google rating among 21 rated wealth managers in Santa Rosa is 5.0★, with a median of 6 reviews. Sonoma Wealth Advisors has the most, 33 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank wealth managers?

Each wealth manager gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do wealth managers outside Santa Rosa count in this ranking?

Yes, if they are within 40 mi of the Santa Rosa city center, our service radius for wealth managers. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can wealth managers pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a wealth manager do?

Wealth managers combine investment management with planning, tax and estate coordination, usually for households with larger portfolios. Most charge a yearly percentage of the assets they manage and many set an account minimum.

How are wealth managers in Santa Rosa ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers wealth management and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a wealth manager’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every wealth manager in Santa Rosa a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do wealth managers charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Santa Rosa

  1. November 2026: RFA Scores recalculated for 21 wealth managers serving Santa Rosa.

More wealth managers and Santa Rosa pages