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Wealth Managers in Eugene, OR: 2026 rankings

11 wealth managers ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Eugene: Bright Future Wealth Management - Emily Secord, CFP and Shiloh Powers, CFP (Certified Financial Planners), Cetera Advisors, RFA Score 68/100; 5.0★ from 15 Google reviews.

  2. 4

    Most-reviewed: Clarity Wealth Development, 33 Google reviews at 5.0★, the most of 11 ranked; ranked #4.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

11 Eugene wealth managers are ranked here by RFA Score, from eight published factors. The median Google rating is 5.0★ across 11 rated firms.

Top 10 wealth managers in Eugene at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 wealth managers in Eugene at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1Bright Future Wealth Management - Emily Secord, CFP and Shiloh Powers, CFP (Certified Financial Planners), Cetera Advisors685.0★ (15)EugeneTop score
2Tidepool Wealth Strategies665.0★ (10)Eugene—
3Financial Freedom Wealth Management Group665.0★ (8)Eugene—
4Clarity Wealth Development665.0★ (33)Corvallis, 37 mi awayMost reviews
5Zachary Blalack - Falcon Ridge Wealth Management645.0★ (5)Eugene—
6Vantage Wealth Management635.0★ (18)Corvallis, 36 mi away—
7McKenzie Wealth Management - UBS Financial Services Inc.601.0★ (3)Eugene—
8Thistle Wealth575.0★ (4)Corvallis, 37 mi away—
9Keith Wealth Advisors565.0★ (4)Albany, 40 mi away—
10Financial Freedom Wealth Management Group565.0★ (3)Corvallis, 36 mi away—

All 11 wealth managers in Eugene, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Eugene

    #1 Bright Future Wealth Management - Emily Secord, CFP and Shiloh Powers, CFP (Certified Financial Planners), Cetera Advisors

    Based in Eugene

    68/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 5.0★ from 15 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 15 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    169 W 6th Ave #102, Eugene, OR 97401
    View profile for Bright Future Wealth Management - Emily Secord, CFP and Shiloh Powers, CFP (Certified Financial Planners), Cetera Advisors(541) 683-0766

  8. #8 Thistle Wealth

    Based in Corvallis, 37 mi away

    57/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Thu 8 AM–4:30 PM · Fri 8 AM–12 PM · Sat–Sun closed
    Address
    804a NW Buchanan Ave Ste 37, Corvallis, OR 97330
    View profile for Thistle Wealth(541) 230-4820

  9. #9 Keith Wealth Advisors

    Based in Albany, 40 mi away

    56/100RFA Score

    Ranked #9 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    375 Pacific Blvd SW B, Albany, OR 97321
    View profile for Keith Wealth Advisors(541) 224-8510

  11. #11 Michael Cross - Private Wealth Advisor, Ameriprise Financial Services, LLC

    Based in Corvallis, 37 mi away

    56/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 3 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–3 PM · Sat–Sun closed
    Address
    777 NE 2nd St Ste G, Corvallis, OR 97330
    View profile for Michael Cross - Private Wealth Advisor, Ameriprise Financial Services, LLC(541) 368-5193

Also serving Eugene

20 more wealth managers within 40 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked wealth managers serving Eugene
BusinessGoogle ratingDistance
Ameriprise Financial5.0★ (2)In Eugene
Charles Schwab4.2★ (13)In Eugene
Edward Jones - Financial Advisor: Connie Fehlman5.0★ (12)In Eugene
Finley Davis Private Wealth5.0★ (2)In Eugene
Green Leaf Financial Consulting, LLC5.0★ (2)In Eugene
Guiding Financial, LLC Financial Planning, Counseling and Coaching for Women5.0★ (1)In Eugene
Halbert Hargrove Eugene5.0★ (1)In Eugene
Isler Wealth Management5.0★ (2)In Eugene
Jones & Roth CPAs & Business Advisors3.0★ (16)In Eugene
Legacy Financial Services, Inc.5.0★ (2)In Eugene
Momentum Financial Advisors5.0★ (5)In Eugene
O'Connell Pension Consulting, Inc.3.4★ (5)In Eugene
OCCU | Oregon Community Credit Union4.0★ (78)In Eugene
Retirement Planning Group LLC4.0★ (4)In Eugene
T. Mann Financial5.0★ (59)In Eugene
Tetralogy Financial Planning Group5.0★ (20)In Eugene
Thrivent5.0★ (3)In Eugene
Voya Financial3.1★ (10)In Eugene
Voya Financial Advisors - Samantha White5.0★ (6)In Eugene
Wells Fargo Advisors3.1★ (7)In Eugene

How we ranked Eugene wealth managers

We scored 11 Eugene wealth managers on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Eugene data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a wealth manager

  1. Confirm the wealth manager and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a wealth manager

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my wealth manager?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Wealth managers in Eugene: frequently asked questions

Which wealth manager has the highest RFA Score in Eugene?

By RFA Score, the highest-ranked wealth manager in Eugene, OR is Bright Future Wealth Management - Emily Secord, CFP and Shiloh Powers, CFP (Certified Financial Planners), Cetera Advisors with an RFA Score of 68/100. It has 5.0★ from 15 Google reviews. Tidepool Wealth Strategies (#2) and Financial Freedom Wealth Management Group (#3) follow. We ranked 11 wealth managers on eight factors, last updated November 9, 2026.

How many wealth managers are there in Eugene?

RankedFinancialAdvisors ranks 11 wealth managers serving Eugene, OR. 5 of them are based in Eugene; the rest serve it from nearby towns. Another 20 within 40 mi are listed but not ranked yet. Counts are as of November 2026.

What Google rating do Eugene wealth managers have?

The median Google rating among 11 rated wealth managers in Eugene is 5.0★, with a median of 5 reviews. Clarity Wealth Development has the most, 33 reviews, and ranks #4. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank wealth managers?

Each wealth manager gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do wealth managers outside Eugene count in this ranking?

Yes, if they are within 40 mi of the Eugene city center, our service radius for wealth managers. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can wealth managers pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a wealth manager do?

Wealth managers combine investment management with planning, tax and estate coordination, usually for households with larger portfolios. Most charge a yearly percentage of the assets they manage and many set an account minimum.

How are wealth managers in Eugene ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers wealth management and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a wealth manager’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every wealth manager in Eugene a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do wealth managers charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Eugene

  1. November 2026: RFA Scores recalculated for 11 wealth managers serving Eugene.

More wealth managers and Eugene pages