70/100RFA Score
Ranked #1 because of its Google rating and specialty focus: 4.7★ from 145 Google reviews, listed on Google as “Investment service”.
Investment Advisors in Willoughby, OH: 2026 rankings
43 investment advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →
The short answer
Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank
43 Willoughby investment advisors are ranked here by RFA Score, from eight published factors. 6 open Saturdays and 4 open Sundays, based on posted hours. The median Google rating is 4.6★ across 43 rated firms.
Top 10 investment advisors in Willoughby at a glance
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
| Rank | Business | RFA Score | Google rating | Based in | Hours | Notable for |
|---|---|---|---|---|---|---|
| 1 | Upright | 70 | 4.7★ (145) | Cleveland, 17 mi away | Sat · Sun · Evenings | Top score |
| 2 | Danielle Acosta Realtor® and Investment Specialist | 68 | 4.9★ (35) | Cleveland Heights, 11 mi away | Sat | — |
| 3 | KRI Partners | 67 | 5.0★ (54) | Brecksville, 23 mi away | — | — |
| 4 | Smartland | 66 | 4.5★ (592) | Eastlake, 2 mi away | — | Most reviews |
| 5 | Ancora | 63 | 3.2★ (11) | Cleveland, 10 mi away | — | — |
| 6 | Wells Fargo Advisors | 63 | 3.5★ (8) | Beachwood, 13 mi away | — | — |
| 7 | Wells Fargo Advisors | 62 | 4.5★ (8) | Cleveland, 18 mi away | — | — |
| 8 | Legacy Wealth Holdings LLC | 60 | 4.0★ (4) | Lakewood, 22 mi away | — | — |
| 9 | Western & Southern Life | 59 | 4.4★ (22) | Willoughby | — | — |
| 10 | Lakehouse Family Wealth | Financial Advisor | Financial Planning & Wealth Management - Benjamin Simerly, CFP® | 59 | 5.0★ (23) | Mentor, 6 mi away | — | — |
All 43 investment advisors in Willoughby, in rank order
Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.
Based in Cleveland Heights, 11 mi away
68/100RFA ScoreRanked #2 because of its Google rating and specialty focus: 4.9★ from 35 Google reviews, listed on Google as “Investment service”.
#3 KRI Partners
Based in Brecksville, 23 mi away
67/100RFA ScoreRanked #3 because of its Google rating and specialty focus: 5.0★ from 54 Google reviews, listed on Google as “Investment service”.
#4 Smartland
Based in Eastlake, 2 mi away
66/100RFA ScoreRanked #4 because of its Google rating and review volume: 4.5★ from 592 Google reviews, the most in Willoughby.
#5 Ancora
Based in Cleveland, 10 mi away
63/100RFA ScoreRanked #5 because of its Google rating and specialty focus: 3.2★ from 11 Google reviews, listed on Google as “Investment service”.
Based in Beachwood, 13 mi away
63/100RFA ScoreRanked #6 because of its Google rating and specialty focus: 3.5★ from 8 Google reviews, listed on Google as “Investment service”.
Based in Cleveland, 18 mi away
62/100RFA ScoreRanked #7 because of its Google rating and specialty focus: 4.5★ from 8 Google reviews, listed on Google as “Investment service”.
Based in Lakewood, 22 mi away
60/100RFA ScoreRanked #8 because of its Google rating and specialty focus: 4.0★ from 4 Google reviews, listed on Google as “Investment company”.
Based in Willoughby
59/100RFA ScoreRanked #9 because of its Google rating and specialty focus: 4.4★ from 22 Google reviews, listed on Google as “Life insurance agency”.
Based in Mentor, 6 mi away
59/100RFA ScoreRanked #10 because of its Google rating and specialty focus: 5.0★ from 23 Google reviews, listed on Google as “Financial advisor”.
Based in Brooklyn, 24 mi away
58/100RFA ScoreRanked #11 because of its Google rating and specialty focus: 2.6★ from 25 Google reviews, listed on Google as “Investment service”.
Based in Bedford Heights, 15 mi away
58/100RFA ScoreRanked #12 because of its Google rating and specialty focus: 5.0★ from 8 Google reviews, listed on Google as “Financial planner”.
Based in Brook Park, 14 mi away
57/100RFA ScoreRanked #13 because of its Google rating and specialty focus: 5.0★ from 25 Google reviews, listed on Google as “Property investment company”.
Based in Cleveland Heights, 13 mi away
56/100RFA ScoreRanked #14 because of its Google rating and specialty focus: 5.0★ from 14 Google reviews, listed on Google as “Real estate consultant”.
Based in Beachwood, 13 mi away
55/100RFA ScoreRanked #15 because of its Google rating and specialty focus: 4.9★ from 13 Google reviews, listed on Google as “Financial planner”.
Based in Mayfield Heights, 10 mi away
55/100RFA ScoreRanked #16 because of its Google rating and specialty focus: 4.6★ from 10 Google reviews, listed on Google as “Financial planner”.
Based in Eastlake, 3 mi away
55/100RFA ScoreRanked #17 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial consultant”.
Based in Mentor, 5 mi away
55/100RFA ScoreRanked #18 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial consultant”.
Based in Beachwood, 13 mi away
54/100RFA ScoreRanked #19 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial consultant”.
Based in Beachwood, 13 mi away
54/100RFA ScoreRanked #20 because of its Google rating and specialty focus: 4.9★ from 9 Google reviews, listed on Google as “Financial planner”.
Based in Brook Park, 21 mi away
54/100RFA ScoreRanked #21 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial advisor”.
Based in Brecksville, 21 mi away
54/100RFA ScoreRanked #22 because of its Google rating and specialty focus: 5.0★ from 19 Google reviews, listed on Google as “Financial advisor”.
Based in Beachwood, 13 mi away
53/100RFA ScoreRanked #23 because of its Google rating and specialty focus: 4.1★ from 9 Google reviews, listed on Google as “Financial consultant”.
Based in Beachwood, 14 mi away
53/100RFA ScoreRanked #24 because of its Google rating and specialty focus: 3.6★ from 10 Google reviews, listed on Google as “Financial planner”.
Based in Parma, 21 mi away
52/100RFA ScoreRanked #25 because of its Google rating and specialty focus: 4.2★ from 19 Google reviews, listed on Google as “Life insurance agency”.
All 43 investment advisors
#1 to #25 are shown in full above. Here are #26 to #43, in RFA Score order; each links to its profile.
| Rank | Business | RFA Score | Google rating | Distance |
|---|---|---|---|---|
| 26 | Golden Reserve | 52 | 4.6★ (11) | 21 mi |
| 27 | Gateway Financial, LLC | 52 | 4.3★ (18) | 23 mi |
| 28 | Golden Reserve | 52 | 3.8★ (4) | 13 mi |
| 29 | Charles Schwab | 52 | 3.1★ (15) | 14 mi |
| 30 | Merrill Lynch Wealth Management | 52 | 4.7★ (3) | 13 mi |
| 31 | Skylight Financial Group | 52 | 4.1★ (9) | 18 mi |
| 32 | Eric Tolbert & Associates - Ameriprise Financial Services, LLC | 52 | 5.0★ (5) | 17 mi |
| 33 | Morgan Stanley Financial Advisors | 52 | 3.0★ (4) | 13 mi |
| 34 | Edward Jones - Financial Advisor: Jacob P Karnow, CFP® | 51 | 5.0★ (6) | 21 mi |
| 35 | Capital Planners Cleveland | 51 | 3.0★ (3) | 13 mi |
| 36 | Edward Jones - Financial Advisor: Mark P Kautzman | 51 | 5.0★ (3) | 17 mi |
| 37 | Strategic Wealth Partners, Ltd. | 51 | 5.0★ (5) | 21 mi |
| 38 | Smith Financial Services, Inc. | 50 | 3.9★ (11) | 24 mi |
| 39 | Northwestern Mutual | 50 | 3.3★ (4) | 18 mi |
| 40 | Prasad Wealth Partners | 50 | 5.0★ (3) | 21 mi |
| 41 | Copper Ridge Capital | 50 | 5.0★ (3) | 22 mi |
| 42 | Integrity Financial - Ameriprise Financial Services, LLC | 49 | 3.7★ (3) | 21 mi |
| 43 | Key Investment Services LLC | 47 | 1.4★ (9) | 24 mi |
Also serving Willoughby
20 more investment advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.
How we ranked Willoughby investment advisors
We scored 43 Willoughby investment advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.
Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Willoughby data |
|---|---|---|---|
| Reputation | 30% | Google star rating, adjusted for how many reviews back it (client experience, not investment results) | Measured |
| Registration | 20% | Active SEC, state or Canadian securities registration matched in public records (not yet measured) | Not yet collected |
| Review volume | 10% | Number of Google reviews, compared with the most-reviewed firm on the list | Measured |
| Recency | 5% | Share of reviews from the last 12 months | Not yet collected |
| Specialty focus | 15% | How clearly the firm offers this specialty (its Google category and name) | Measured |
| Proximity | 5% | Based in the city scores highest, less the farther away it is | Measured |
| Claimed profile | 10% | The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same) | Measured |
| Partnered | 5% | The firm links to Ranked Financial Advisors from its own website with our badge, checked periodically | Measured |
How to choose an investment advisor
- Confirm the investment advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
- Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
- Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
- Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
- Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
- Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
- Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.
Questions to ask an investment advisor
- Are you a fiduciary for all of the advice you give me, and will you put that in writing?
- How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
- Which registrations and designations do you hold, and where can I verify them?
- Who will hold my assets, and how will I see statements directly from that custodian?
- What services are included in your fee, and what would cost extra with you as my investment advisor?
- Do you have a minimum account size or minimum fee?
- Have you or your firm had any complaints or disciplinary actions? Where would I see them?
- How often will we meet, and who will I work with day to day?
- What happens to my plan or accounts if you retire or leave the firm?
Terms explained
- Fiduciary
- Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
- Registered investment adviser (RIA)
- A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
- Investment adviser representative (IAR)
- A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
- Broker-dealer
- A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
- Regulation Best Interest (Reg BI)
- The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
- Form ADV
- The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
- Form CRS
- A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
- CRD number
- The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
- Assets under management (AUM) fee
- A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
- Fee-only
- An advisor paid only by clients, with no commissions or other payments from product providers.
- Fee-based
- An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
- CFP® professional
- A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.
Investment advisors in Willoughby: frequently asked questions
Which investment advisor has the highest RFA Score in Willoughby?
By RFA Score, the highest-ranked investment advisor in Willoughby, OH is Upright with an RFA Score of 70/100. It has 4.7★ from 145 Google reviews. It is open 7 days a week. Danielle Acosta Realtor® and Investment Specialist (#2) and KRI Partners (#3) follow. We ranked 43 investment advisors on eight factors, last updated November 9, 2026.
How many investment advisors are there in Willoughby?
RankedFinancialAdvisors ranks 43 investment advisors serving Willoughby, OH. 1 of them is based in Willoughby; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.
Which investment advisors in Willoughby work on weekends?
6 of 43 ranked investment advisors post Saturday hours and 4 post Sunday hours. The highest-ranked open Saturdays are Upright (#1), Danielle Acosta Realtor® and Investment Specialist (#2) and Home Sweet Home Offers - Cleveland Cash Home Buyers (#14). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.
What Google rating do Willoughby investment advisors have?
The median Google rating among 43 rated investment advisors in Willoughby is 4.6★, with a median of 9 reviews. Smartland has the most, 592 reviews, and ranks #4. We adjust ratings for review count, so a few five-star reviews cannot top the list.
How does RankedFinancialAdvisors rank investment advisors?
Each investment advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.
Do investment advisors outside Willoughby count in this ranking?
Yes, if they are within 25 mi of the Willoughby city center, our service radius for investment advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.
Can investment advisors pay to rank higher on RankedFinancialAdvisors?
No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.
What does an investment advisor do?
Investment advisors manage portfolios and give advice about securities for a fee. In the US, firms register with the SEC or a state securities regulator and file a Form ADV brochure; in Canada, portfolio managers and dealers register with the provincial securities regulator.
How are investment advisors in Willoughby ranked?
By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers investment advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.
How do I check an investment advisor’s registration and record?
Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.
Is every investment advisor in Willoughby a fiduciary?
Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.
How much do investment advisors charge?
Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.
Update log for Willoughby
- November 2026: RFA Scores recalculated for 43 investment advisors serving Willoughby.
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