Ranked #1 in Salt Lake City
Based in Cottonwood Heights, 9 mi away
72/100RFA Score
Ranked #1 because of its Google rating and specialty focus: 5.0★ from 59 Google reviews, listed on Google as “Investment service”.
Investment Advisors in Salt Lake City, UT: 2026 rankings
108 investment advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →
The short answer
- 1
Highest RFA Score in Salt Lake City: Juston Puchar - Beyond Real Estate at KW Utah Realtors Keller Williams, RFA Score 72/100; 5.0★ from 59 Google reviews.
- 24
Most-reviewed: B.O.S.S. Retirement Solutions and Advisors, 296 Google reviews at 4.8★, the most of 108 ranked; ranked #24.
Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank
108 Salt Lake City investment advisors are ranked here by RFA Score, from eight published factors. 2 open Saturdays, based on posted hours. The median Google rating is 4.9★ across 108 rated firms.
Top 10 investment advisors in Salt Lake City at a glance
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
| Rank | Business | RFA Score | Google rating | Based in | Hours | Notable for |
|---|---|---|---|---|---|---|
| 1 | Juston Puchar - Beyond Real Estate at KW Utah Realtors Keller Williams | 72 | 5.0★ (59) | Cottonwood Heights, 9 mi away | — | Top score |
| 2 | Atlas Investment Management & Retirement Solutions | 71 | 5.0★ (57) | South Jordan, 14 mi away | — | — |
| 3 | Alpine Gold Exchange | 70 | 4.8★ (124) | Alpine, 22 mi away | Sat | — |
| 4 | Fidelity Investments | 69 | 3.8★ (31) | Salt Lake City | — | — |
| 5 | Atlas Clearing, Inc. (d/b/a "AtlasClearing" / "Wilson-Davis") | 68 | 3.8★ (13) | Salt Lake City | — | — |
| 6 | Bon Vie Consulting Group | 68 | 5.0★ (6) | Salt Lake City | — | — |
| 7 | Sundance Bay | 68 | 3.6★ (14) | Salt Lake City | — | — |
| 8 | Utah Retirement Systems | 67 | 3.2★ (77) | Salt Lake City | — | — |
| 9 | Three Seasons Wealth | 67 | 5.0★ (3) | Salt Lake City | — | — |
| 10 | Grandeur Peak Global Advisors | 66 | 3.7★ (3) | Salt Lake City | — | — |
All 108 investment advisors in Salt Lake City, in rank order
Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.
Based in South Jordan, 14 mi away
71/100RFA ScoreRanked #2 because of its Google rating and specialty focus: 5.0★ from 57 Google reviews, listed on Google as “Investment service”.
Based in Alpine, 22 mi away
70/100RFA ScoreRanked #3 because of its Google rating and specialty focus: 4.8★ from 124 Google reviews, listed on Google as “Investment service”.
Based in Salt Lake City
69/100RFA ScoreRanked #4 because of its Google rating and specialty focus: 3.8★ from 31 Google reviews, listed on Google as “Investment service”.
Based in Salt Lake City
68/100RFA ScoreRanked #5 because of its Google rating and specialty focus: 3.8★ from 13 Google reviews, listed on Google as “Investment service”.
Based in Salt Lake City
68/100RFA ScoreRanked #6 because of its Google rating and specialty focus: 5.0★ from 6 Google reviews, listed on Google as “Investment company”.
#7 Sundance Bay
Based in Salt Lake City
68/100RFA ScoreRanked #7 because of its Google rating and specialty focus: 3.6★ from 14 Google reviews, listed on Google as “Investment company”.
Based in Salt Lake City
67/100RFA ScoreRanked #8 because of its Google rating and specialty focus: 3.2★ from 77 Google reviews, listed on Google as “Investment service”.
Based in Salt Lake City
67/100RFA ScoreRanked #9 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Investment company”.
Based in Salt Lake City
66/100RFA ScoreRanked #10 because of its Google rating and specialty focus: 3.7★ from 3 Google reviews, listed on Google as “Investment service”.
Based in South Salt Lake, 4 mi away
65/100RFA ScoreRanked #11 because of its Google rating and specialty focus: 4.3★ from 3 Google reviews, listed on Google as “Investment company”.
Based in Salt Lake City
65/100RFA ScoreRanked #12 because of its Google rating and specialty focus: 4.7★ from 26 Google reviews, listed on Google as “Financial advisor”.
Based in South Jordan, 14 mi away
64/100RFA ScoreRanked #13 because of its Google rating and specialty focus: 4.3★ from 6 Google reviews, listed on Google as “Investment service”.
#14 EquityTrack
Based in Sandy, 11 mi away
63/100RFA ScoreRanked #14 because of its Google rating and specialty focus: 3.7★ from 3 Google reviews, listed on Google as “Investment service”.
Based in Sandy, 13 mi away
63/100RFA ScoreRanked #15 because of its Google rating and review volume: 4.8★ from 167 Google reviews.
#16 Capital Wealth
Based in Lehi, 23 mi away
63/100RFA ScoreRanked #16 because of its Google rating and review volume: 5.0★ from 252 Google reviews.
Based in Draper, 16 mi away
63/100RFA ScoreRanked #17 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Investment service”.
Based in South Jordan, 14 mi away
63/100RFA ScoreRanked #18 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Investment service”.
Based in South Jordan, 14 mi away
63/100RFA ScoreRanked #19 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Investment service”.
Based in Sandy, 13 mi away
63/100RFA ScoreRanked #20 because of its Google rating and review volume: 5.0★ from 94 Google reviews.
Based in Salt Lake City
63/100RFA ScoreRanked #21 because of its Google rating and specialty focus: 4.5★ from 10 Google reviews, listed on Google as “Financial planner”.
#22 Livet Wealth
Based in Salt Lake City
63/100RFA ScoreRanked #22 because of its Google rating and specialty focus: 5.0★ from 30 Google reviews, listed on Google as “Financial planner”.
Based in Salt Lake City
62/100RFA ScoreRanked #23 because of its Google rating and specialty focus: 5.0★ from 28 Google reviews, listed on Google as “Financial planner”.
Based in Lehi, 23 mi away
62/100RFA ScoreRanked #24 because of its Google rating and review volume: 4.8★ from 296 Google reviews, the most in Salt Lake City.
Based in Draper, 18 mi away
62/100RFA ScoreRanked #25 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Investment service”.
Investment advisors ranked #26 to #50
#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 108 ranked investment advisors here; the rest are on their profiles.
Also serving Salt Lake City
20 more investment advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.
| Business | Google rating | Distance |
|---|---|---|
| Altura Benefits | Group Health Insurance Brokers | 5.0★ (115) | In Salt Lake City |
| ARC Wealth Management | 5.0★ (15) | In Salt Lake City |
| Bank of America Financial Center | 3.3★ (60) | In Salt Lake City |
| Decker Retirement Planning, Inc. | 4.8★ (24) | In Salt Lake City |
| Ensign Peak Advisors Inc | 3.4★ (52) | In Salt Lake City |
| Goldman Sachs | 2.8★ (49) | In Salt Lake City |
| Haynie | 4.7★ (130) | In Salt Lake City |
| KeyBank | 3.7★ (26) | In Salt Lake City |
| Lefavi Wealth Management | 4.8★ (39) | In Salt Lake City |
| Park City Wealth Advisors | 5.0★ (19) | In Salt Lake City |
| Planned Security Advisors, LLC | 5.0★ (13) | In Salt Lake City |
| Platinum Financing Group | 5.0★ (60) | In Salt Lake City |
| SLC Bookkeeping | 5.0★ (107) | In Salt Lake City |
| Smedley Financial | 5.0★ (16) | In Salt Lake City |
| SoFi | 1.9★ (14) | In Salt Lake City |
| Squire | 4.9★ (13) | In Salt Lake City |
| Summit Global Investments | 4.7★ (27) | In Salt Lake City |
| Sword and Shield Estate Planning | 4.7★ (17) | In Salt Lake City |
| Tencap Wealth Coaching - Financial Advisor | 5.0★ (40) | In Salt Lake City |
| Zions Bank | 2.5★ (65) | In Salt Lake City |
How we ranked Salt Lake City investment advisors
We scored 108 Salt Lake City investment advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.
Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Salt Lake City data |
|---|---|---|---|
| Reputation | 30% | Google star rating, adjusted for how many reviews back it (client experience, not investment results) | Measured |
| Registration | 20% | Active SEC, state or Canadian securities registration matched in public records (not yet measured) | Not yet collected |
| Review volume | 10% | Number of Google reviews, compared with the most-reviewed firm on the list | Measured |
| Recency | 5% | Share of reviews from the last 12 months | Not yet collected |
| Specialty focus | 15% | How clearly the firm offers this specialty (its Google category and name) | Measured |
| Proximity | 5% | Based in the city scores highest, less the farther away it is | Measured |
| Claimed profile | 10% | The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same) | Measured |
| Partnered | 5% | The firm links to Ranked Financial Advisors from its own website with our badge, checked periodically | Measured |
How to choose an investment advisor
- Confirm the investment advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
- Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
- Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
- Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
- Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
- Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
- Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.
Questions to ask an investment advisor
- Are you a fiduciary for all of the advice you give me, and will you put that in writing?
- How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
- Which registrations and designations do you hold, and where can I verify them?
- Who will hold my assets, and how will I see statements directly from that custodian?
- What services are included in your fee, and what would cost extra with you as my investment advisor?
- Do you have a minimum account size or minimum fee?
- Have you or your firm had any complaints or disciplinary actions? Where would I see them?
- How often will we meet, and who will I work with day to day?
- What happens to my plan or accounts if you retire or leave the firm?
Terms explained
- Fiduciary
- Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
- Registered investment adviser (RIA)
- A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
- Investment adviser representative (IAR)
- A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
- Broker-dealer
- A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
- Regulation Best Interest (Reg BI)
- The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
- Form ADV
- The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
- Form CRS
- A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
- CRD number
- The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
- Assets under management (AUM) fee
- A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
- Fee-only
- An advisor paid only by clients, with no commissions or other payments from product providers.
- Fee-based
- An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
- CFP® professional
- A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.
Investment advisors in Salt Lake City: frequently asked questions
Which investment advisor has the highest RFA Score in Salt Lake City?
By RFA Score, the highest-ranked investment advisor in Salt Lake City, UT is Juston Puchar - Beyond Real Estate at KW Utah Realtors Keller Williams with an RFA Score of 72/100. It has 5.0★ from 59 Google reviews. Atlas Investment Management & Retirement Solutions (#2) and Alpine Gold Exchange (#3) follow. We ranked 108 investment advisors on eight factors, last updated November 9, 2026.
How many investment advisors are there in Salt Lake City?
RankedFinancialAdvisors ranks 108 investment advisors serving Salt Lake City, UT. 21 of them are based in Salt Lake City; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.
Which investment advisors in Salt Lake City work on weekends?
2 of 108 ranked investment advisors post Saturday hours. The highest-ranked open Saturdays is Alpine Gold Exchange (#3). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.
What Google rating do Salt Lake City investment advisors have?
The median Google rating among 108 rated investment advisors in Salt Lake City is 4.9★, with a median of 10 reviews. B.O.S.S. Retirement Solutions and Advisors has the most, 296 reviews, and ranks #24. We adjust ratings for review count, so a few five-star reviews cannot top the list.
How does RankedFinancialAdvisors rank investment advisors?
Each investment advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.
Do investment advisors outside Salt Lake City count in this ranking?
Yes, if they are within 25 mi of the Salt Lake City city center, our service radius for investment advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.
Can investment advisors pay to rank higher on RankedFinancialAdvisors?
No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.
What does an investment advisor do?
Investment advisors manage portfolios and give advice about securities for a fee. In the US, firms register with the SEC or a state securities regulator and file a Form ADV brochure; in Canada, portfolio managers and dealers register with the provincial securities regulator.
How are investment advisors in Salt Lake City ranked?
By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers investment advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.
How do I check an investment advisor’s registration and record?
Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.
Is every investment advisor in Salt Lake City a fiduciary?
Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.
How much do investment advisors charge?
Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.
Update log for Salt Lake City
- November 2026: RFA Scores recalculated for 108 investment advisors serving Salt Lake City.
More investment advisors and Salt Lake City pages
Investment advisors near Salt Lake City
- Investment advisors in South Salt Lake, UT107 ranked
- Investment advisors in Millcreek, UT109 ranked
- Investment advisors in Canyon Rim, UT108 ranked
- Investment advisors in East Millcreek, UT109 ranked
- Investment advisors in North Salt Lake, UT105 ranked
- Investment advisors in Murray, UT109 ranked
- Investment advisors in Taylorsville, UT108 ranked
- Investment advisors in Holladay, UT110 ranked
- Investment advisors in West Valley City, UT109 ranked
- Investment advisors in Woods Cross, UT107 ranked