Ranked #1 because of its Google rating and specialty focus: 5.0★ from 77 Google reviews, listed on Google as “Investment service”.
Investment Advisors in Durham, NC: 2026 rankings
90 investment advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →
The short answer
- 1
Highest RFA Score in Durham: IPX1031: Whitney Brennan, RFA Score 73/100; 5.0★ from 77 Google reviews.
- 9
Most-reviewed: Capital Financial Advisory Group, 87 Google reviews at 4.6★, the most of 90 ranked; ranked #9.
Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank
90 Durham investment advisors are ranked here by RFA Score, from eight published factors. 2 open Saturdays and 1 open Sundays, based on posted hours. The median Google rating is 5.0★ across 90 rated firms.
Top 10 investment advisors in Durham at a glance
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
| Rank | Business | RFA Score | Google rating | Based in | Notable for |
|---|---|---|---|---|---|
| 1 | IPX1031: Whitney Brennan | 73 | 5.0★ (77) | Raleigh, 21 mi away | Top score |
| 2 | Concord Private Wealth of Sullivan & Associates Wealth Management | 69 | 5.0★ (22) | Raleigh, 16 mi away | — |
| 3 | Fidelity Investments | 65 | 3.4★ (25) | Raleigh, 16 mi away | — |
| 4 | AJB Capital | 64 | 5.0★ (9) | Wake Forest, 22 mi away | — |
| 5 | Edward Jones - Financial Advisor: Bryan L Piccirillo, CFP®|CEPA®|AAMS® | 64 | 5.0★ (27) | Durham | — |
| 6 | Allworth Financial | 63 | 5.0★ (19) | Durham | — |
| 7 | Steward Wealth Strategies - Raleigh Office | 63 | 4.9★ (79) | Raleigh, 19 mi away | — |
| 8 | Wells Fargo Advisors | 62 | 2.3★ (6) | Raleigh, 18 mi away | — |
| 9 | Capital Financial Advisory Group | 62 | 4.6★ (87) | Apex, 19 mi away | Most reviews |
| 10 | Edward Jones - Financial Advisor: Victoria L Johnston, CFP®|CEPA® | 62 | 5.0★ (46) | Raleigh, 17 mi away | — |
All 90 investment advisors in Durham, in rank order
Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.
- 73/100RFA Score
Based in Raleigh, 16 mi away
69/100RFA ScoreRanked #2 because of its Google rating and specialty focus: 5.0★ from 22 Google reviews, listed on Google as “Investment service”.
Based in Raleigh, 16 mi away
65/100RFA ScoreRanked #3 because of its Google rating and specialty focus: 3.4★ from 25 Google reviews, listed on Google as “Investment service”.
#4 AJB Capital
Based in Wake Forest, 22 mi away
64/100RFA ScoreRanked #4 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Investment service”.
Based in Durham
64/100RFA ScoreRanked #5 because of its Google rating and specialty focus: 5.0★ from 27 Google reviews, listed on Google as “Financial consultant”.
Based in Durham
63/100RFA ScoreRanked #6 because of its Google rating and specialty focus: 5.0★ from 19 Google reviews, listed on Google as “Financial planner”.
Based in Raleigh, 19 mi away
63/100RFA ScoreRanked #7 because of its Google rating and review volume: 4.9★ from 79 Google reviews.
Based in Raleigh, 18 mi away
62/100RFA ScoreRanked #8 because of its Google rating and specialty focus: 2.3★ from 6 Google reviews, listed on Google as “Investment service”.
Based in Apex, 19 mi away
62/100RFA ScoreRanked #9 because of its Google rating and review volume: 4.6★ from 87 Google reviews, the most in Durham.
Based in Raleigh, 17 mi away
62/100RFA ScoreRanked #10 because of its Google rating and review volume: 5.0★ from 46 Google reviews.
Based in Apex, 18 mi away
61/100RFA ScoreRanked #11 because of its Google rating and specialty focus: 4.9★ from 17 Google reviews, listed on Google as “Financial advisor”.
#12 BSG Advisers
Based in Apex, 18 mi away
61/100RFA ScoreRanked #12 because of its Google rating and review volume: 5.0★ from 45 Google reviews.
Based in Durham
61/100RFA ScoreRanked #13 because of its Google rating and review volume: 3.8★ from 36 Google reviews.
Based in Durham
61/100RFA ScoreRanked #14 because of its Google rating and specialty focus: 5.0★ from 12 Google reviews, listed on Google as “Financial consultant”.
Based in Raleigh, 16 mi away
61/100RFA ScoreRanked #15 because of its Google rating and review volume: 4.9★ from 39 Google reviews.
Based in Raleigh, 17 mi away
61/100RFA ScoreRanked #16 because of its Google rating and review volume: 4.9★ from 43 Google reviews.
#17 Old Peak Finance
Based in Chapel Hill, 8 mi away
60/100RFA ScoreRanked #17 because of its Google rating and specialty focus: 5.0★ from 17 Google reviews, listed on Google as “Financial advisor”.
Based in Raleigh, 17 mi away
60/100RFA ScoreRanked #18 because of its Google rating and review volume: 5.0★ from 31 Google reviews.
Based in Durham
59/100RFA ScoreRanked #19 because of its Google rating and specialty focus: 3.8★ from 13 Google reviews, listed on Google as “Financial planner”.
Based in Apex, 19 mi away
59/100RFA ScoreRanked #20 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial planner”.
Based in Cary, 17 mi away
59/100RFA ScoreRanked #21 because of its Google rating and specialty focus: 5.0★ from 24 Google reviews, listed on Google as “Financial planner”.
Based in Chapel Hill, 9 mi away
59/100RFA ScoreRanked #22 because of its Google rating and specialty focus: 5.0★ from 13 Google reviews, listed on Google as “Financial planner”.
Based in Raleigh, 19 mi away
59/100RFA ScoreRanked #23 because of its Google rating and specialty focus: 5.0★ from 25 Google reviews, listed on Google as “Financial consultant”.
Based in Raleigh, 19 mi away
59/100RFA ScoreRanked #24 because of its Google rating and specialty focus: 5.0★ from 24 Google reviews, listed on Google as “Financial planner”.
Based in Raleigh, 17 mi away
59/100RFA ScoreRanked #25 because of its Google rating and specialty focus: 4.8★ from 25 Google reviews, listed on Google as “Financial consultant”.
Investment advisors ranked #26 to #50
#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 90 ranked investment advisors here; the rest are on their profiles.
Also serving Durham
20 more investment advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.
How we ranked Durham investment advisors
We scored 90 Durham investment advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.
Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Durham data |
|---|---|---|---|
| Reputation | 30% | Google star rating, adjusted for how many reviews back it (client experience, not investment results) | Measured |
| Registration | 20% | Active SEC, state or Canadian securities registration matched in public records (not yet measured) | Not yet collected |
| Review volume | 10% | Number of Google reviews, compared with the most-reviewed firm on the list | Measured |
| Recency | 5% | Share of reviews from the last 12 months | Not yet collected |
| Specialty focus | 15% | How clearly the firm offers this specialty (its Google category and name) | Measured |
| Proximity | 5% | Based in the city scores highest, less the farther away it is | Measured |
| Claimed profile | 10% | The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same) | Measured |
| Partnered | 5% | The firm links to Ranked Financial Advisors from its own website with our badge, checked periodically | Measured |
How to choose an investment advisor
- Confirm the investment advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
- Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
- Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
- Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
- Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
- Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
- Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.
Questions to ask an investment advisor
- Are you a fiduciary for all of the advice you give me, and will you put that in writing?
- How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
- Which registrations and designations do you hold, and where can I verify them?
- Who will hold my assets, and how will I see statements directly from that custodian?
- What services are included in your fee, and what would cost extra with you as my investment advisor?
- Do you have a minimum account size or minimum fee?
- Have you or your firm had any complaints or disciplinary actions? Where would I see them?
- How often will we meet, and who will I work with day to day?
- What happens to my plan or accounts if you retire or leave the firm?
Terms explained
- Fiduciary
- Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
- Registered investment adviser (RIA)
- A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
- Investment adviser representative (IAR)
- A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
- Broker-dealer
- A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
- Regulation Best Interest (Reg BI)
- The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
- Form ADV
- The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
- Form CRS
- A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
- CRD number
- The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
- Assets under management (AUM) fee
- A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
- Fee-only
- An advisor paid only by clients, with no commissions or other payments from product providers.
- Fee-based
- An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
- CFP® professional
- A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.
Investment advisors in Durham: frequently asked questions
Which investment advisor has the highest RFA Score in Durham?
How many investment advisors are there in Durham?
Which investment advisors in Durham work on weekends?
What Google rating do Durham investment advisors have?
How does RankedFinancialAdvisors rank investment advisors?
Do investment advisors outside Durham count in this ranking?
Can investment advisors pay to rank higher on RankedFinancialAdvisors?
What does an investment advisor do?
How are investment advisors in Durham ranked?
How do I check an investment advisor’s registration and record?
Is every investment advisor in Durham a fiduciary?
How much do investment advisors charge?
Update log for Durham
- November 2026: RFA Scores recalculated for 90 investment advisors serving Durham.
More investment advisors and Durham pages
Investment advisors near Durham
- Investment advisors in Chapel Hill, NC84 ranked
- Investment advisors in Carrboro, NC78 ranked
- Investment advisors in Morrisville, NC96 ranked
- Investment advisors in Cary, NC99 ranked
- Investment advisors in Apex, NC94 ranked
- Investment advisors in West Raleigh, NC97 ranked
- Investment advisors in Raleigh, NC99 ranked
- Investment advisors in Mebane, NC24 ranked
- Investment advisors in Wake Forest, NC78 ranked
- Investment advisors in Holly Springs, NC85 ranked
Other specialties in Durham
- Financial advisors in Durham232 ranked
- Financial planners in Durham143 ranked
- Wealth managers in Durham38 ranked
- Stockbrokers in Durham41 ranked
- All financial advisors in Durham