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Investment Advisors in Appleton, WI: 2026 rankings

45 investment advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Appleton: McGlone Suttner Wealth Management, RFA Score 69/100; 5.0★ from 72 Google reviews.

  2. 10

    Most-reviewed: Fortress Financial Group - Ameriprise Financial Services, LLC, 26 Google reviews at 5.0★, the most of 45 ranked after McGlone Suttner Wealth Management; ranked #10.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

45 Appleton investment advisors are ranked here by RFA Score, from eight published factors. 2 open Saturdays, based on posted hours. The median Google rating is 4.5★ across 45 rated firms.

Top 10 investment advisors in Appleton at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 investment advisors in Appleton at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1McGlone Suttner Wealth Management695.0★ (72)AppletonTop score
2Wells Fargo Advisors684.5★ (4)Appleton—
3Legacy Investment Services645.0★ (24)Appleton—
4Endowment Wealth Management, Inc.644.8★ (22)Appleton—
5North Star Asset Management Inc615.0★ (4)Neenah, 6 mi away—
6Randy Husman - Prudential Financial611.0★ (3)Oshkosh, 19 mi away—
7Wilson Financial CPA604.0★ (10)Appleton—
8Knuth Financial Life Planning595.0★ (5)Appleton—
9Northwestern Mutual594.2★ (6)Appleton—
10Fortress Financial Group - Ameriprise Financial Services, LLC595.0★ (26)Green Bay, 22 mi awayMost reviews

All 45 investment advisors in Appleton, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  11. #11 Charles Schwab

    Based in Appleton

    58/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 3.0★ from 9 Google reviews, listed on Google as “Financial consultant”.

    • 3.0★ from 9 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    1871 N Casaloma Dr, Appleton, WI 54913
    View profile for Charles Schwab(920) 225-0020

  12. #12 Elluvium Financial

    Based in Appleton

    58/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    W6416 Greenville Dr, Greenville, WI 54942
    View profile for Elluvium Financial(920) 993-2264

  14. #14 Associated Bank

    Based in Kaukauna, 7 mi away

    58/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 3.6★ from 18 Google reviews, listed on Google as “Financial planner”.

    • 3.6★ from 18 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    205 E 4th St, Kaukauna, WI 54130
    View profile for Associated Bank(920) 766-8160

  17. #17 Associated Bank

    Based in Neenah, 6 mi away

    58/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 3.5★ from 11 Google reviews, listed on Google as “Financial planner”.

    • 3.5★ from 11 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    100 W Wisconsin Ave, Neenah, WI 54956
    View profile for Associated Bank(920) 722-3321

  23. #23 Associated Bank

    Based in Neenah, 6 mi away

    57/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 4.5★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 4.5★ from 4 Google reviews
    Address
    109 E Doty Ave, Neenah, WI 54956
    View profile for Associated Bank(920) 722-3321

All 45 investment advisors

#1 to #25 are shown in full above. Here are #26 to #45, in RFA Score order; each links to its profile.

investment advisors in Appleton, ranks 26 to 45
RankBusinessRFA ScoreGoogle ratingDistance
26Edward Jones - Financial Advisor: Troy A Noel563.7★ (3)6 mi
27Associated Bank553.1★ (14)17 mi
28Northwestern Mutual543.7★ (15)22 mi
29Carey Somerville - Private Wealth Advisor, Ameriprise Financial Services, LLC544.4★ (7)21 mi
30Associated Bank532.8★ (13)20 mi
31Edward Jones - Financial Advisor: Kal E Overlien, AAMS®534.8★ (4)20 mi
32Edward Jones - Financial Advisor: Grant C Stettler534.3★ (3)16 mi
33Edward Jones - Financial Advisor: Tony Naniot524.8★ (4)22 mi
34Edward Jones - Financial Advisor: Nick A Jensen523.7★ (3)18 mi
35Financial Planning & Information Services (FPIS)524.0★ (4)21 mi
36Edward Jones - Financial Advisor: Vince Moore, ChFC®523.7★ (3)19 mi
37Strategic Financial Group - Ameriprise Financial Services, LLC525.0★ (3)21 mi
38Associated Bank522.7★ (7)22 mi
39Kurtis Larson - Financial Advisor, Ameriprise Financial Services, LLC525.0★ (3)21 mi
40Edward Jones - Financial Advisor: Michael Winter, CFP®525.0★ (3)22 mi
41Kelly Diestler - Private Wealth Advisor, Ameriprise Financial Services, LLC523.3★ (4)22 mi
42CLA (CliftonLarsonAllen)523.4★ (5)24 mi
43RBC Wealth Management Branch - Green Bay525.0★ (3)23 mi
44Merrill Lynch Wealth Management523.8★ (4)23 mi
45Edward Jones - Financial Advisor: Keith A Neumann, AAMS®525.0★ (3)23 mi

Also serving Appleton

20 more investment advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked investment advisors serving Appleton
BusinessGoogle ratingDistance
Annex Wealth Management, Appleton Branch3.3★ (4)In Appleton
Avaii Wealth Management5.0★ (111)In Appleton
Charley Nelson: Primerica - Financial Services5.0★ (15)In Appleton
Cornerstone Financial Group4.4★ (7)In Appleton
Duell Financial Strategies4.8★ (16)In Appleton
ESOP Partners5.0★ (3)In Appleton
Isaac Quella - LPL Financial5.0★ (9)In Appleton
Jim Weber: Primerica - Financial Services5.0★ (3)In Appleton
LPL Financial2.3★ (3)In Appleton
Mitchell R Nonn: Primerica - Financial Services5.0★ (4)In Appleton
Modern Woodmen of America Regional Office4.2★ (5)In Appleton
Mueller Wealth5.0★ (4)In Appleton
Sierra Wealth - Northwestern Mutual5.0★ (7)In Appleton
THRIVENT3.6★ (14)In Appleton
Valley Financial Group3.7★ (3)In Appleton
VandenBoom Verstegen Wealth Management5.0★ (5)In Appleton
Watermark Financial Services Inc5.0★ (59)In Appleton
Winch Financial5.0★ (7)In Appleton
Witz Financial4.0★ (4)In Appleton
Zimmer Financial Group4.8★ (13)In Appleton

How we ranked Appleton investment advisors

We scored 45 Appleton investment advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Appleton data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose an investment advisor

  1. Confirm the investment advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask an investment advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my investment advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Investment advisors in Appleton: frequently asked questions

Which investment advisor has the highest RFA Score in Appleton?

By RFA Score, the highest-ranked investment advisor in Appleton, WI is McGlone Suttner Wealth Management with an RFA Score of 69/100. It has 5.0★ from 72 Google reviews. Wells Fargo Advisors (#2) and Legacy Investment Services (#3) follow. We ranked 45 investment advisors on eight factors, last updated November 9, 2026.

How many investment advisors are there in Appleton?

RankedFinancialAdvisors ranks 45 investment advisors serving Appleton, WI. 14 of them are based in Appleton; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which investment advisors in Appleton work on weekends?

2 of 45 ranked investment advisors post Saturday hours. Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Appleton investment advisors have?

The median Google rating among 45 rated investment advisors in Appleton is 4.5★, with a median of 4 reviews. McGlone Suttner Wealth Management has the most, 72 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank investment advisors?

Each investment advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do investment advisors outside Appleton count in this ranking?

Yes, if they are within 25 mi of the Appleton city center, our service radius for investment advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can investment advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does an investment advisor do?

Investment advisors manage portfolios and give advice about securities for a fee. In the US, firms register with the SEC or a state securities regulator and file a Form ADV brochure; in Canada, portfolio managers and dealers register with the provincial securities regulator.

How are investment advisors in Appleton ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers investment advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check an investment advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every investment advisor in Appleton a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do investment advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Appleton

  1. November 2026: RFA Scores recalculated for 45 investment advisors serving Appleton.

More investment advisors and Appleton pages