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Financial Planners in Winston-Salem, NC: 2026 rankings

76 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Winston-Salem: Summit Credit Union, RFA Score 75/100; 4.9★ from 1,061 Google reviews.

  2. 3

    Most-reviewed: Truliant Federal Credit Union Winston-Salem, 524 Google reviews at 4.2★, the most of 76 ranked after Summit Credit Union; ranked #3.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

76 Winston-Salem financial planners are ranked here by RFA Score, from eight published factors. 8 open Saturdays, based on posted hours. The median Google rating is 4.4★ across 76 rated firms.

Top 10 financial planners in Winston-Salem at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Winston-Salem at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Summit Credit Union754.9★ (1,061)Greensboro, 16 mi away—Top score
2Summit Credit Union744.8★ (184)Winston-Salem——
3Truliant Federal Credit Union Winston-Salem724.2★ (524)Winston-SalemSatMost reviews
4Allegacy Financial714.1★ (365)Winston-Salem——
5Horizon Financial Services, LLC694.8★ (26)Winston-Salem——
6Bank of Oak Ridge694.9★ (153)Summerfield, 21 mi away——
7First Horizon Bank - Winston-Salem, NC - Peters Creek Pkwy694.4★ (39)Winston-Salem——
8Truliant Federal Credit Union Kernersville694.3★ (172)Kernersville, 9 mi away——
9Resolved Financial695.0★ (18)Winston-Salem——
10Truliant Federal Credit Union Winston-Salem694.0★ (109)Winston-Salem——

All 76 financial planners in Winston-Salem, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Winston-Salem

    #1 Summit Credit Union

    Based in Greensboro, 16 mi away

    75/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.9★ from 1,061 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 1,061 Google reviews
    Hours
    Mon–Tue 8:30 AM–5 PM · Wed closed · Thu 8:30 AM–5 PM · Fri 8:30 AM–6 PM · Sat–Sun closed
    Address
    8210 W Market St, Greensboro, NC 27409
    View profile for Summit Credit Union(336) 662-6200

  2. #2 Summit Credit Union

    Based in Winston-Salem

    74/100RFA Score

    Ranked #2 because of its Google rating and specialty focus: 4.8★ from 184 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 184 Google reviews
    Hours
    Mon–Tue 8:30 AM–5 PM · Wed closed · Thu 8:30 AM–5 PM · Fri 8:30 AM–6 PM · Sat–Sun closed
    Address
    1100 S Stratford Rd Bldg B, Suite 400, Winston-Salem, NC 27103
    View profile for Summit Credit Union(336) 662-6200

  4. #4 Allegacy Financial

    Based in Winston-Salem

    71/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 4.1★ from 365 Google reviews, listed on Google as “Financial planner”.

    • 4.1★ from 365 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu 9 AM–5 PM · Fri 9 AM–6 PM · Sat–Sun closed
    Address
    1691 Westbrook Plaza Dr, Winston-Salem, NC 27103
    View profile for Allegacy Financial(336) 774-2855

  6. #6 Bank of Oak Ridge

    Based in Summerfield, 21 mi away

    69/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 4.9★ from 153 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 153 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    4423 US-220, Summerfield, NC 27358
    View profile for Bank of Oak Ridge(336) 644-7310

  9. #9 Resolved Financial

    Based in Winston-Salem

    69/100RFA Score

    Ranked #9 because of its Google rating and specialty focus: 5.0★ from 18 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 18 Google reviews
    Hours
    Mon–Fri 9 AM–4 PM · Sat–Sun closed
    Address
    155 Sunnynoll Ct Ste 101, Winston-Salem, NC 27106
    View profile for Resolved Financial(336) 245-8626

  20. #20 Ebert Financial

    Based in Winston-Salem

    66/100RFA Score

    Ranked #20 because of its Google rating and specialty focus: 4.5★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 4.5★ from 8 Google reviews
    Hours
    Mon–Thu 9 AM–6 PM · Fri–Sun closed
    Address
    100 Club Oaks Ct Ste B, Winston-Salem, NC 27104
    View profile for Ebert Financial(336) 701-5555

  23. #23 Wilson Financial Advisors

    Based in Greensboro, 23 mi away

    66/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 5.0★ from 56 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 56 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–3 PM · Sat–Sun closed
    Address
    2709 Pinedale Rd Ste C, Greensboro, NC 27408
    View profile for Wilson Financial Advisors(336) 285-7440

  25. #25 Fortified Futures, Inc

    Based in Winston-Salem

    65/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 5.0★ from 5 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 5 Google reviews
    Hours
    Mon–Thu 7:30 AM–5:30 PM · Fri–Sun closed
    Address
    514 S Stratford Rd Ste 320, Winston-Salem, NC 27103
    View profile for Fortified Futures, Inc(336) 450-2161

Financial planners ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 76 ranked financial planners here; the rest are on their profiles.

financial planners in Winston-Salem, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Scholar Financial Advising, LLC654.3★ (6)In Winston-Salem
27Fidelity Investments - By Appointment Only653.7★ (10)In Winston-Salem
28Maestro Wealth Advisors655.0★ (4)In Winston-Salem
29Spartan Planning Group655.0★ (38)22 mi
30The Wealth Guardians Clemmons654.5★ (17)9 mi
31Bank of America (with Drive-thru ATM)653.8★ (112)10 mi
32Truliant Federal Credit Union Lexington654.5★ (80)21 mi
33Level Wealth Management645.0★ (37)23 mi
34Ardmore Advisory & Planning645.0★ (3)In Winston-Salem
35Marzano Capital Group645.0★ (10)9 mi
36Danny Pigge - Financial Advisor, Ameriprise Financial Services, LLC645.0★ (3)In Winston-Salem
37Reach Strategic Wealth LLC645.0★ (3)In Winston-Salem
38J. Harris Financial644.0★ (4)In Winston-Salem
39Stephens Inc.644.7★ (3)In Winston-Salem
40US Bankruptcy Chapter 13642.7★ (6)In Winston-Salem
41First Horizon Bank - Kernersville, NC - S Main St633.7★ (16)8 mi
42Allegacy Financial632.7★ (26)In Winston-Salem
43First Horizon Bank - High Point, NC - Eastchester Dr634.2★ (27)16 mi
44Truliant Federal Credit Union High Point633.8★ (104)16 mi
45Wisdom Wealth Care - Financial Advisors634.8★ (19)20 mi
46Truist632.3★ (21)In Winston-Salem
47American Retirement Counselors624.2★ (17)17 mi
48Allegacy Financial623.2★ (52)9 mi
49Trinity Wealth Management, Financial Advisors in Greensboro, NC625.0★ (16)23 mi
50First Bank - High Point, NC624.4★ (9)16 mi

Also serving Winston-Salem

20 more financial planners within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial planners serving Winston-Salem
BusinessGoogle ratingDistance
Chandler Financial Coaching5.0★ (14)In Winston-Salem
Charles Schwab3.3★ (7)In Winston-Salem
Darda Financial3.5★ (2)In Winston-Salem
Edward Jones - Financial Advisor: Charmon M Baker, SE-AWMA®5.0★ (3)In Winston-Salem
Edward Jones - Financial Advisor: Jason G Pardue, CFP®|AAMS®5.0★ (7)In Winston-Salem
Edward Jones - Financial Advisor: Sean M Newby, ChFC®5.0★ (3)In Winston-Salem
Edward Jones - Financial Advisor: Stephen K Dockham3.7★ (3)In Winston-Salem
FinCoach Consulting | Roslyn Lash5.0★ (3)In Winston-Salem
Integrated Advisory Services5.0★ (2)In Winston-Salem
M&M FINANCIALS | TAX | ACCOUNTING5.0★ (16)In Winston-Salem
Morgan Stanley Financial Advisors4.0★ (2)In Winston-Salem
Olya Dadressan: Primerica - Financial Services5.0★ (5)In Winston-Salem
Salem Investment Counselors3.0★ (2)In Winston-Salem
Semmax Financial Group5.0★ (7)In Winston-Salem
The Miller Group - Morgan Stanley5.0★ (9)In Winston-Salem
Truist Wealth3.0★ (2)In Winston-Salem
Wealth Enhancement Group3.0★ (2)In Winston-Salem
WellQ5.0★ (2)In Winston-Salem
Wells Fargo Advisors3.0★ (2)In Winston-Salem
Your Capital Financial5.0★ (4)In Winston-Salem

How we ranked Winston-Salem financial planners

We scored 76 Winston-Salem financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Winston-Salem data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Winston-Salem: frequently asked questions

Which financial planner has the highest RFA Score in Winston-Salem?

By RFA Score, the highest-ranked financial planner in Winston-Salem, NC is Summit Credit Union with an RFA Score of 75/100. It has 4.9★ from 1,061 Google reviews. Summit Credit Union (#2) and Truliant Federal Credit Union Winston-Salem (#3) follow. We ranked 76 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Winston-Salem?

RankedFinancialAdvisors ranks 76 financial planners serving Winston-Salem, NC. 26 of them are based in Winston-Salem; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial planners in Winston-Salem work on weekends?

8 of 76 ranked financial planners post Saturday hours. The highest-ranked open Saturdays are Truliant Federal Credit Union Winston-Salem (#3), Bank of America (with Drive-thru ATM) (#13) and Truliant Federal Credit Union Greensboro (#18). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Winston-Salem financial planners have?

The median Google rating among 76 rated financial planners in Winston-Salem is 4.4★, with a median of 18 reviews. Summit Credit Union has the most, 1,061 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Winston-Salem count in this ranking?

Yes, if they are within 25 mi of the Winston-Salem city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Winston-Salem ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Winston-Salem a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Winston-Salem

  1. November 2026: RFA Scores recalculated for 76 financial planners serving Winston-Salem.
  2. November 2026: 2 duplicate listings merged.

More financial planners and Winston-Salem pages