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Financial Planners in Onalaska, WI: 2026 rankings

23 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Onalaska: Financialoscopy Inc, RFA Score 78/100; 5.0★ from 86 Google reviews.

  2. 5

    Most-reviewed: Altra Federal Credit Union - Onalaska, 60 Google reviews at 3.6★, the most of 23 ranked after Financialoscopy Inc; ranked #5.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

23 Onalaska financial planners are ranked here by RFA Score, from eight published factors. 3 open Saturdays, based on posted hours. The median Google rating is 4.5★ across 23 rated firms.

Most of this list also appears on the Financial planners in La Crosse ranking. See Financial planners in La Crosse

Top 10 financial planners in Onalaska at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Onalaska at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Financialoscopy Inc785.0★ (86)Onalaska—Top score
2La Crosse Financial Planning765.0★ (55)Onalaska——
3Swartz Financial Planning745.0★ (30)Onalaska——
4Northwestern Mutual | Wayfinder Wealth Strategies - Jeremy Moritz715.0★ (14)Onalaska——
5Altra Federal Credit Union - Onalaska713.6★ (60)OnalaskaSatMost reviews
6Associated Bank703.9★ (22)OnalaskaSat—
7Trust Point694.2★ (20)La Crosse, 5 mi away——
8BMO Bank N.A Branches693.6★ (24)La Crosse, 3 mi away——
9Schmocker Financial Services Inc685.0★ (6)Onalaska——
10Old National Bank683.7★ (10)Onalaska——

All 23 financial planners in Onalaska, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Onalaska

    #1 Financialoscopy Inc

    Based in Onalaska

    78/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 5.0★ from 86 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 86 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–12 PM · Sat–Sun closed
    Address
    1401 Main St, Onalaska, WI 54650
    View profile for Financialoscopy Inc(608) 782-5433

  6. #6 Associated Bank

    Based in Onalaska

    70/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 3.9★ from 22 Google reviews, listed on Google as “Financial planner”.

    • 3.9★ from 22 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    201 Marcou Rd, Onalaska, WI 54650
    View profile for Associated Bank(608) 781-5070

  7. #7 Trust Point

    Based in La Crosse, 5 mi away

    69/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 4.2★ from 20 Google reviews, listed on Google as “Financial planner”.

    • 4.2★ from 20 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    230 Front St N, La Crosse, WI 54601
    View profile for Trust Point(608) 782-1148

  8. #8 BMO Bank N.A Branches

    Based in La Crosse, 3 mi away

    69/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 3.6★ from 24 Google reviews, listed on Google as “Financial planner”.

    • 3.6★ from 24 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    1300 Rose St, La Crosse, WI 54603
    View profile for BMO Bank N.A Branches(608) 782-6866

  10. #10 Old National Bank

    Based in Onalaska

    68/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 3.7★ from 10 Google reviews, listed on Google as “Financial planner”.

    • 3.7★ from 10 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    2570 Midwest Dr, Onalaska, WI 54650
    View profile for Old National Bank(608) 782-6711

  12. #12 Northwestern Mutual

    Based in Onalaska

    68/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 4.3★ from 6 Google reviews, listed on Google as “Financial planner”.

    • 4.3★ from 6 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    2651 Midwest Dr STE 200, Onalaska, WI 54650
    View profile for Northwestern Mutual(608) 782-5764

  13. #13 Advisors Management Group

    Based in La Crosse, 5 mi away

    67/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 4.9★ from 7 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 7 Google reviews
    Hours
    Mon–Tue 8:30 AM–4:30 PM · Wed 8:30 AM–4 PM · Thu 8:30 AM–4:30 PM · Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    505 King St Ste 208, La Crosse, WI 54601
    View profile for Advisors Management Group(608) 782-0200

  14. #14 Associated Bank

    Based in La Crosse, 6 mi away

    67/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 3.8★ from 12 Google reviews, listed on Google as “Financial planner”.

    • 3.8★ from 12 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    2500 State Rd, La Crosse, WI 54601
    View profile for Associated Bank(608) 793-3440

  16. #16 Associated Bank

    Based in La Crosse, 5 mi away

    67/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 3.4★ from 13 Google reviews, listed on Google as “Financial planner”.

    • 3.4★ from 13 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    205 4th St N, La Crosse, WI 54601
    View profile for Associated Bank(608) 793-3800

  17. #17 Bankers Life

    Based in Onalaska

    67/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 3.4★ from 5 Google reviews, listed on Google as “Financial planner”.

    • 3.4★ from 5 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    9540 E 16 Frontage Rd Ste G, Onalaska, WI 54650
    View profile for Bankers Life(608) 785-2844

  19. #19 Edward Jones

    Based in Onalaska

    66/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 3 Google reviews
    Hours
    Mon–Thu 8 AM–5 PM · Fri 8 AM–4 PM · Sat–Sun closed
    Address
    1853 Sand Lake Road, Onalaska, WI 54650
    View profile for Edward Jones(608) 781-3904

  22. #22 Emerj360

    Based in La Crosse, 5 mi away

    65/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 3 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    230 Front St N Ste 100, La Crosse, WI 54601
    View profile for Emerj360(833) 637-5360

How we ranked Onalaska financial planners

We scored 23 Onalaska financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Onalaska data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Onalaska: frequently asked questions

Which financial planner has the highest RFA Score in Onalaska?

By RFA Score, the highest-ranked financial planner in Onalaska, WI is Financialoscopy Inc with an RFA Score of 78/100. It has 5.0★ from 86 Google reviews. La Crosse Financial Planning (#2) and Swartz Financial Planning (#3) follow. We ranked 23 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Onalaska?

RankedFinancialAdvisors ranks 23 financial planners serving Onalaska, WI. 13 of them are based in Onalaska; the rest serve it from nearby towns. Counts are as of November 2026.

Which financial planners in Onalaska work on weekends?

3 of 23 ranked financial planners post Saturday hours. The highest-ranked open Saturdays are Altra Federal Credit Union - Onalaska (#5), Associated Bank (#6) and Associated Bank (#14). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Onalaska financial planners have?

The median Google rating among 23 rated financial planners in Onalaska is 4.5★, with a median of 13 reviews. Financialoscopy Inc has the most, 86 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Onalaska count in this ranking?

Yes, if they are within 25 mi of the Onalaska city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Onalaska ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Onalaska a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Onalaska

  1. November 2026: RFA Scores recalculated for 23 financial planners serving Onalaska.

More financial planners and Onalaska pages