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Financial Planners in North Peoria, IL: 2026 rankings

35 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in North Peoria: Josh Riekena - COUNTRY Financial Representative, RFA Score 78/100; 5.0★ from 240 Google reviews.

  2. 2

    Most-reviewed: Amanda Seelye - COUNTRY Financial Agent, 221 Google reviews at 5.0★, the most of 35 ranked after Josh Riekena - COUNTRY Financial Representative; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

35 North Peoria financial planners are ranked here by RFA Score, from eight published factors. 5 open Saturdays, based on posted hours. The median Google rating is 5.0★ across 35 rated firms.

Most of this list also appears on the Financial planners in Peoria ranking. See Financial planners in Peoria

Top 10 financial planners in North Peoria at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in North Peoria at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1Josh Riekena - COUNTRY Financial Representative785.0★ (240)Peoria, 6 mi awayTop score
2Amanda Seelye - COUNTRY Financial Agent765.0★ (221)Pekin, 12 mi awayMost reviews
3RP Zeigler Investments, Inc.745.0★ (61)Peoria, 5 mi away—
4210 Financial745.0★ (81)Morton, 11 mi away—
5Edward Jones - Financial Advisor: Austin Sanford, CEPA®, AAMS™735.0★ (25)Peoria, 2 mi away—
6The Carlson Agency - COUNTRY Financial724.7★ (33)Peoria, 3 mi away—
7Heights Wealth Management715.0★ (13)Canton, 2 mi away—
8CLA (CliftonLarsonAllen)714.7★ (15)Peoria, 2 mi away—
9Patrick Sams - COUNTRY Financial Representative694.2★ (20)Washington, 5 mi away—
10Eagle Ridge Wealth Advisors695.0★ (17)Morton, 10 mi away—

All 35 financial planners in North Peoria, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  4. #4 210 Financial

    Based in Morton, 11 mi away

    74/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 5.0★ from 81 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 81 Google reviews
    Hours
    Mon–Fri 9 AM–4:30 PM · Sat–Sun closed
    Address
    100 Yordy Rd B, Morton, IL 61550
    View profile for 210 Financial(309) 263-1333

  7. #7 Heights Wealth Management

    Based in Canton, 2 mi away

    71/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 5.0★ from 13 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 13 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–3 PM · Sat–Sun closed
    Address
    4810 N Prospect Rd, Peoria Heights, IL 61616
    View profile for Heights Wealth Management(309) 501-2274

  14. #14 First Mid Bank & Trust

    Based in Peoria, 2 mi away

    68/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 4.0★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 4.0★ from 8 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    4530 N University St, Peoria, IL 61614
    View profile for First Mid Bank & Trust(309) 687-6001

  15. #15 Busey Bank

    Based in East Peoria, 4 mi away

    68/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 3.6★ from 20 Google reviews, listed on Google as “Financial planner”.

    • 3.6★ from 20 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    118 Cole St, East Peoria, IL 61611
    View profile for Busey Bank(309) 698-1432

  16. #16 John Graham & Associates

    Based in East Peoria, 4 mi away

    68/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 4.4★ from 7 Google reviews, listed on Google as “Financial planner”.

    • 4.4★ from 7 Google reviews
    Hours
    Mon–Fri 8 AM–4:30 PM · Sat–Sun closed
    Address
    300 E Washington St suite 4, East Peoria, IL 61611
    View profile for John Graham & Associates(309) 699-6608

  17. #17 Creekmur Wealth Advisors

    Based in Morton, 9 mi away

    68/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 9 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–12 PM · Sat–Sun closed
    Address
    805 W Jackson St #301, Morton, IL 61550
    View profile for Creekmur Wealth Advisors(309) 925-2043

  19. #19 Steve Weers; CPA, CFP

    Based in Peoria, 3 mi away

    68/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    Keller Station, 6035 Knoxville Ave Ste 201A, Peoria, IL 61614
    View profile for Steve Weers; CPA, CFP(309) 696-8616

  21. #21 Busey

    Based in Peoria, 2 mi away

    68/100RFA Score

    Ranked #21 because of its Google rating and specialty focus: 3.1★ from 14 Google reviews, listed on Google as “Financial planner”.

    • 3.1★ from 14 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    405 N William Kumpf Blvd, Peoria, IL 61605
    View profile for Busey(309) 494-6544

  23. #23 KB Elliott

    Based in Peoria, 2 mi away

    67/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 3 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    412 SW Washington St Ste c, Peoria, IL 61602
    View profile for KB Elliott(309) 495-9000

How we ranked North Peoria financial planners

We scored 35 North Peoria financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn North Peoria data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in North Peoria: frequently asked questions

Which financial planner has the highest RFA Score in North Peoria?

By RFA Score, the highest-ranked financial planner in North Peoria, IL is Josh Riekena - COUNTRY Financial Representative with an RFA Score of 78/100. It has 5.0★ from 240 Google reviews. Amanda Seelye - COUNTRY Financial Agent (#2) and RP Zeigler Investments, Inc. (#3) follow. We ranked 35 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in North Peoria?

RankedFinancialAdvisors ranks 35 financial planners serving North Peoria, IL. Counts are as of November 2026.

Which financial planners in North Peoria work on weekends?

5 of 35 ranked financial planners post Saturday hours. The highest-ranked open Saturdays are First Mid Bank & Trust (#14), Busey Bank (#15) and Busey (#21). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do North Peoria financial planners have?

The median Google rating among 35 rated financial planners in North Peoria is 5.0★, with a median of 13 reviews. Josh Riekena - COUNTRY Financial Representative has the most, 240 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside North Peoria count in this ranking?

Yes, if they are within 25 mi of the North Peoria city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in North Peoria ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in North Peoria a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for North Peoria

  1. November 2026: RFA Scores recalculated for 35 financial planners serving North Peoria.

More financial planners and North Peoria pages