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Financial Planners in Lithia Springs, GA: 2026 rankings

219 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Lithia Springs: Wiser Wealth Management, Inc, RFA Score 74/100; 5.0★ from 189 Google reviews.

  2. 2

    Most-reviewed: Homeowners Financial Group, 249 Google reviews at 5.0★, the most of 219 ranked; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

219 Lithia Springs financial planners are ranked here by RFA Score, from eight published factors. 34 open Saturdays and 4 open Sundays, based on posted hours. The median Google rating is 4.8★ across 219 rated firms.

Top 10 financial planners in Lithia Springs at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Lithia Springs at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Wiser Wealth Management, Inc745.0★ (189)Marietta, 13 mi away—Top score
2Homeowners Financial Group735.0★ (249)Atlanta, 20 mi away—Most reviews
3Mutual of Omaha Mortgage714.9★ (115)Atlanta, 13 mi away——
4Wickham Financial & Insurance Services714.9★ (107)Marietta, 13 mi away——
5Derek Good - COUNTRY Financial Representative714.9★ (198)Woodstock, 23 mi away——
6Paragon Accounting & Tax Solutions, LLC704.9★ (174)Woodstock, 23 mi away——
7The Annuity Expert704.9★ (128)Atlanta, 20 mi awaySat · Sun · Evenings—
8Atlanta Premier Accounting & Tax Services684.8★ (87)Kennesaw, 18 mi away——
9Creative Planning684.9★ (65)Atlanta, 18 mi away——
10Hampton Tax and Financial Services, LLC674.7★ (98)Atlanta, 22 mi away——

All 219 financial planners in Lithia Springs, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  2. #2 Homeowners Financial Group

    Based in Atlanta, 20 mi away

    73/100RFA Score

    Ranked #2 because of its Google rating and specialty focus: 5.0★ from 249 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 249 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    6600 Peachtree Dunwoody Road, 600 Embassy Row NE Ste 250, Atlanta, GA 30328
    View profile for Homeowners Financial Group(678) 893-6400

  7. #7 The Annuity Expert

    Based in Atlanta, 20 mi away

    70/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 4.9★ from 128 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 128 Google reviews
    Hours
    Mon–Sun 7 AM–10 PM
    Address
    1050 Crown Pointe Pkwy Ste 500, Atlanta, GA 30338
    View profile for The Annuity Expert(770) 755-1565

  9. #9 Creative Planning

    Based in Atlanta, 18 mi away

    68/100RFA Score

    Ranked #9 because of its Google rating and specialty focus: 4.9★ from 65 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 65 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    3630 Peachtree Rd NE Unit 300, Atlanta, GA 30326
    View profile for Creative Planning(404) 487-0500

  15. #15 Marietta Wealth

    Based in Marietta, 13 mi away

    67/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 5.0★ from 37 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 37 Google reviews
    Hours
    Mon–Thu 8:30 AM–5 PM · Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    472 Sessions St NW #24, Marietta, GA 30060
    View profile for Marietta Wealth(404) 549-6930

  16. #16 United Community

    Based in Powder Springs, 10 mi away

    67/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 4.6★ from 44 Google reviews, listed on Google as “Financial planner”.

    • 4.6★ from 44 Google reviews
    Hours
    Mon–Tue 9 AM–4 PM · Wed closed · Thu 9 AM–4 PM · Fri 9 AM–5 PM · Sat–Sun closed
    Address
    5100 Dallas Hwy, Powder Springs, GA 30127
    View profile for United Community(770) 428-0590

  17. #17 Element Wealth Advisors

    Based in Atlanta, 20 mi away

    66/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 5.0★ from 49 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 49 Google reviews
    Hours
    Mon–Thu 8:30 AM–4:30 PM · Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    800 Mount Vernon Hwy NE Ste 350, Atlanta, GA 30328
    View profile for Element Wealth Advisors(678) 871-2222

  18. #18 United Community

    Based in Powder Springs, 5 mi away

    66/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 4.2★ from 38 Google reviews, listed on Google as “Financial planner”.

    • 4.2★ from 38 Google reviews
    Hours
    Mon–Tue 9 AM–4 PM · Wed closed · Thu 9 AM–4 PM · Fri 9 AM–5 PM · Sat–Sun closed
    Address
    1220 Richard D Sailors Pkwy, Powder Springs, GA 30127
    View profile for United Community(770) 943-5000

  21. #21 TimeWise Financial

    Based in Woodstock, 22 mi away

    66/100RFA Score

    Ranked #21 because of its Google rating and specialty focus: 5.0★ from 52 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 52 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri–Sun closed
    Address
    3380 Trickum Rd Bldg 1200-200, Woodstock, GA 30188
    View profile for TimeWise Financial(770) 420-2954

  24. #24 United Community

    Based in Villa Rica, 16 mi away

    65/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 4.9★ from 35 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 35 Google reviews
    Hours
    Mon–Tue 9 AM–4 PM · Wed closed · Thu 9 AM–4 PM · Fri 9 AM–5 PM · Sat–Sun closed
    Address
    485 W Bankhead Hwy, Villa Rica, GA 30180
    View profile for United Community(770) 459-3100

Financial planners ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 219 ranked financial planners here; the rest are on their profiles.

financial planners in Lithia Springs, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26ButlerJeffrey655.0★ (27)15 mi
27Benedetti, Gucer & Associates655.0★ (36)21 mi
28United Community654.3★ (39)13 mi
29United Community644.6★ (37)16 mi
30Lyle Morgan - Thrivent645.0★ (22)13 mi
31Cerity Partners645.0★ (33)21 mi
32Buckhead Wealth Management645.0★ (22)15 mi
33First Command Financial Advisor - Latorya Brown-Bailey645.0★ (19)14 mi
34Total Choice Financial Solutions Group635.0★ (26)19 mi
35Natalie Green Hosea Estate Planning, Probate, and Estate Administration Attorney634.8★ (37)23 mi
36Blue Trust | Atlanta Financial Advisors634.8★ (21)15 mi
37National Credit Educational Services634.0★ (33)13 mi
38Bank of America (with Drive-thru ATM)633.6★ (63)13 mi
39Bank of America (with Drive-thru ATM)633.2★ (96)10 mi
40Trajan Wealth635.0★ (19)18 mi
41Third Act Retirement Planning635.0★ (23)21 mi
42Ranauldo Wright: Primerica - Financial Services624.9★ (14)13 mi
43Stars & Stripes Financial Advisors625.0★ (10)9 mi
44Capital Benchmark Partners625.0★ (24)23 mi
45Allworth Financial624.7★ (18)16 mi
46Bespoke Capital625.0★ (19)19 mi
47E2E Financial, LLC625.0★ (18)19 mi
48InvestHER Fiduciary Solutions625.0★ (13)15 mi
49Veracity Capital624.7★ (12)12 mi
50Coker James Accountants, an Archer Lewis firm625.0★ (16)18 mi

Also serving Lithia Springs

20 more financial planners within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial planners serving Lithia Springs
BusinessGoogle ratingDistance
Ancestral Heritage FinancialsIn Lithia Springs
Asset Advisors Group, LLC5.0★ (2)11 mi
Bear-a-Bull TradesIn Lithia Springs
Chala K. & Associates LLC5.0★ (1)In Lithia Springs
CJW Credit Repair and Funding LLCIn Lithia Springs
Edward Financial Group4.2★ (6)In Lithia Springs
Eligere Group LLCIn Lithia Springs
EndsMeet LLCIn Lithia Springs
Farther Finance - Jim Funk, CFP® - Vice President, Wealth AdvisorIn Lithia Springs
MasterPlan Retirement Consultants5.0★ (2)11 mi
Merrill Lynch Wealth Management4.5★ (2)13 mi
New Roots Living - Executive Coaching5.0★ (8)In Lithia Springs
Patti Puckett - Financial Advisor, Ameriprise Financial Services, LLC3.0★ (2)6 mi
Stratton Credit SolutionsIn Lithia Springs
Tompkins CFO ServicesIn Lithia Springs
United Bankshares2.5★ (2)6 mi
Wallet CoachIn Lithia Springs
Waterstone Wealth Strategies, Inc5.0★ (2)13 mi
Wells Fargo AdvisorsIn Lithia Springs
Xcel Financial Solutions, LLCIn Lithia Springs

How we ranked Lithia Springs financial planners

We scored 219 Lithia Springs financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Lithia Springs data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Lithia Springs: frequently asked questions

Which financial planner has the highest RFA Score in Lithia Springs?

By RFA Score, the highest-ranked financial planner in Lithia Springs, GA is Wiser Wealth Management, Inc with an RFA Score of 74/100. It has 5.0★ from 189 Google reviews. Homeowners Financial Group (#2) and Mutual of Omaha Mortgage (#3) follow. We ranked 219 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Lithia Springs?

RankedFinancialAdvisors ranks 219 financial planners serving Lithia Springs, GA. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial planners in Lithia Springs work on weekends?

34 of 219 ranked financial planners post Saturday hours and 4 post Sunday hours. The highest-ranked open Saturdays are The Annuity Expert (#7), NTRC Tax & Finance | Tax Return Services in Dekalb County (#20) and New Beginning Financial Group, LLC (#23). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Lithia Springs financial planners have?

The median Google rating among 219 rated financial planners in Lithia Springs is 4.8★, with a median of 13 reviews. Homeowners Financial Group has the most, 249 reviews, and ranks #2. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Lithia Springs count in this ranking?

Yes, if they are within 25 mi of the Lithia Springs city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Lithia Springs ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Lithia Springs a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Lithia Springs

  1. November 2026: RFA Scores recalculated for 219 financial planners serving Lithia Springs.
  2. November 2026: 1 duplicate listing merged.

More financial planners and Lithia Springs pages