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Financial Planners in Lake Elsinore, CA: 2026 rankings

144 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Lake Elsinore: PACIFIC CAPITAL, RFA Score 73/100; 5.0★ from 216 Google reviews.

  2. 3

    Most-reviewed: American Pacific Financial Services Corp (APFSC), 275 Google reviews at 4.7★, the most of 144 ranked; ranked #3.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

144 Lake Elsinore financial planners are ranked here by RFA Score, from eight published factors. 35 open Saturdays and 3 open Sundays, based on posted hours. The median Google rating is 4.6★ across 144 rated firms.

Top 10 financial planners in Lake Elsinore at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Lake Elsinore at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1PACIFIC CAPITAL735.0★ (216)Corona, 18 mi away—Top score
2Marathon Group Financial725.0★ (120)Murrieta, 10 mi away——
3American Pacific Financial Services Corp (APFSC)724.7★ (275)Rancho Santa Margarita, 16 mi away—Most reviews
4Abundant Wealth Management, Inc. - ALLEN MONTEMAGNO Jr. - LPL Financial Advisor725.0★ (120)Murrieta, 11 mi away——
5Heritage Financial Services695.0★ (112)Laguna Niguel, 21 mi away——
6Strong Credit Repair674.9★ (89)Riverside, 22 mi awaySat · Sun · Evenings—
7Wolfgang Capital675.0★ (58)Temecula, 15 mi away——
8Grape Wealth Management664.8★ (67)Temecula, 18 mi away——
9All Mark Insurance Services, Inc.654.8★ (75)Laguna Hills, 23 mi away——
10朗博会计师事务所 LaunchAbove645.0★ (53)Irvine, 24 mi awayEvenings—

All 144 financial planners in Lake Elsinore, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Lake Elsinore

    Based in Corona, 18 mi away

    73/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 5.0★ from 216 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 216 Google reviews
    Hours
    Mon–Fri 8 AM–3 PM · Sat–Sun closed
    Address
    1861 California Ave Ste 101, Corona, CA 92881
  2. 72/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 5.0★ from 120 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 120 Google reviews
    Hours
    Mon–Fri 7 AM–4 PM · Sat–Sun closed
    Address
    25096 Jefferson Ave Ste C-1, Murrieta, CA 92562
  3. Based in Riverside, 22 mi away

    67/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 4.9★ from 89 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 89 Google reviews
    Hours
    Mon–Fri 8 AM–7:30 PM · Sat 8 AM–6 PM · Sun 8 AM–7:30 PM
    Address
    3840 Lemon St Unit h, Riverside, CA 92501
  4. Based in Temecula, 15 mi away

    67/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 5.0★ from 58 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 58 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    28751 Rancho California Rd Ste 100, Temecula, CA 92590
  5. Based in Temecula, 18 mi away

    66/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 4.8★ from 67 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 67 Google reviews
    Hours
    Mon–Fri 7 AM–6 PM · Sat–Sun closed
    Address
    31285 Temecula Pkwy Ste 235, Temecula, CA 92592
  6. Based in Corona, 24 mi away

    61/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 5.0★ from 28 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 28 Google reviews
    Hours
    Mon–Fri 8 AM–4 PM · Sat–Sun closed
    Address
    4740 Green River Rd Ste 108, Corona, CA 92878
  7. Based in San Juan Capistrano, 22 mi away

    60/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 5.0★ from 23 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 23 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    30200 Rancho Viejo Rd Ste G, San Juan Capistrano, CA 92675
  8. Based in Riverside, 22 mi away

    59/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 4.8★ from 21 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 21 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    3850 Vine St Ste 100A, Riverside, CA 92507
  9. Based in Riverside, 20 mi away

    59/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 5.0★ from 17 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 17 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    6772 Magnolia Ave, Riverside, CA 92506

Financial planners ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 144 ranked financial planners here; the rest are on their profiles.

financial planners in Lake Elsinore, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Safeguard Investment Advisory Group595.0★ (11)15 mi
27Bank of America (with Drive-thru ATM)592.2★ (83)In Lake Elsinore
28BealsBooks, Inc.595.0★ (8)11 mi
29United States Financial Services595.0★ (18)23 mi
30Bank of America (with Drive-thru ATM)593.0★ (29)10 mi
31Enduring Wealth Advisors®595.0★ (11)15 mi
32Bankers Life594.5★ (19)20 mi
33Bank of America (with Drive-thru ATM)592.8★ (57)11 mi
34National Retirement Institute, llc.585.0★ (10)15 mi
35Lighthouse Capital Planners585.0★ (9)14 mi
36The Financial Coaching Group, Inc.584.8★ (18)24 mi
37Bank of America Financial Center583.1★ (59)17 mi
38Maven Group Investment Strategies - Irvine HQ585.0★ (17)25 mi
39Ross & Mary Hunt, Inc585.0★ (8)13 mi
40Horizon Financial Consulting585.0★ (14)22 mi
41Premium Capital California585.0★ (12)20 mi
42David Hatch, CFP®585.0★ (8)14 mi
43Progressive Strategies Financial Group585.0★ (13)21 mi
44Prudential Advisors | Jason W. Nicholson, FSCP, RICP575.0★ (11)20 mi
45Temecula Financial Services, Inc575.0★ (5)10 mi
46Downie Financial Group575.0★ (11)20 mi
47Blue Trust | Orange County Financial Advisors575.0★ (14)24 mi
48Bank of America (with Drive-thru ATM)573.0★ (77)20 mi
49Wonder Wealth LLC575.0★ (8)16 mi
50Gold Coast Financial Group574.9★ (14)24 mi

Also serving Lake Elsinore

20 more financial planners within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

How we ranked Lake Elsinore financial planners

We scored 144 Lake Elsinore financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Lake Elsinore data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Lake Elsinore: frequently asked questions

Which financial planner has the highest RFA Score in Lake Elsinore?

By RFA Score, the highest-ranked financial planner in Lake Elsinore, CA is PACIFIC CAPITAL with an RFA Score of 73/100. It has 5.0★ from 216 Google reviews. Marathon Group Financial (#2) and American Pacific Financial Services Corp (APFSC) (#3) follow. We ranked 144 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Lake Elsinore?

RankedFinancialAdvisors ranks 144 financial planners serving Lake Elsinore, CA. 2 of them are based in Lake Elsinore; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial planners in Lake Elsinore work on weekends?

35 of 144 ranked financial planners post Saturday hours and 3 post Sunday hours. The highest-ranked open Saturdays are Strong Credit Repair (#6), Paramount Tax & Accounting - Eastvale (#11) and Business Plans USA | Business Plan Writing Services (#13). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Lake Elsinore financial planners have?

The median Google rating among 144 rated financial planners in Lake Elsinore is 4.6★, with a median of 14 reviews. American Pacific Financial Services Corp (APFSC) has the most, 275 reviews, and ranks #3. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Lake Elsinore count in this ranking?

Yes, if they are within 25 mi of the Lake Elsinore city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Lake Elsinore ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Lake Elsinore a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Lake Elsinore

  1. November 2026: RFA Scores recalculated for 144 financial planners serving Lake Elsinore.