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Financial Planners in Hernando, MS: 2026 rankings

56 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Hernando: McAdams Group, LLC, RFA Score 73/100; 4.9★ from 470 Google reviews.

  2. 2

    Most-reviewed: First Horizon Bank - Memphis, TN - Madison Ave, 398 Google reviews at 4.8★, the most of 56 ranked after McAdams Group, LLC; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

56 Hernando financial planners are ranked here by RFA Score, from eight published factors. 9 open Saturdays, based on posted hours. The median Google rating is 4.7★ across 56 rated firms.

Most of this list also appears on the Financial planners in Southaven ranking. See Financial planners in Southaven

Top 10 financial planners in Hernando at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Hernando at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1McAdams Group, LLC734.9★ (470)Bartlett, 24 mi away—Top score
2First Horizon Bank - Memphis, TN - Madison Ave724.8★ (398)Memphis, 22 mi away—Most reviews
3The Advisor Group714.9★ (168)Memphis, 21 mi away——
4Bluff City Advisory Group LLC685.0★ (52)Memphis, 20 mi away——
5Red Door Wealth Management685.0★ (53)Memphis, 21 mi away——
6First Horizon Bank - Memphis, TN - Lamar Ave684.5★ (119)Memphis, 20 mi away——
7Citizens National Bank - Southaven Banking Centre684.6★ (25)Southaven, 9 mi away——
8First Horizon Bank - Southaven, MS - Goodman Rd E674.0★ (86)Southaven, 10 mi awaySat—
9The Sims Financial Group, Inc.675.0★ (39)Memphis, 21 mi away——
10First Command Financial Advisor - Austin Beard665.0★ (32)Memphis, 21 mi away——

All 56 financial planners in Hernando, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Hernando

    #1 McAdams Group, LLC

    Based in Bartlett, 24 mi away

    73/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.9★ from 470 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 470 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    98 Timber Creek Dr #1, Cordova, TN 38018
    View profile for McAdams Group, LLC(901) 737-3883

  3. #3 The Advisor Group

    Based in Memphis, 21 mi away

    71/100RFA Score

    Ranked #3 because of its Google rating and specialty focus: 4.9★ from 168 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 168 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    1661 International Dr Ste 400, Memphis, TN 38120
    View profile for The Advisor Group(901) 254-7124

  11. #11 Huntington Bank

    Based in Hernando

    66/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 3.2★ from 17 Google reviews, listed on Google as “Financial planner”.

    • 3.2★ from 17 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    60 E Commerce St, Hernando, MS 38632
    View profile for Huntington Bank(662) 429-9816

  15. #15 AAA Life Solutions

    Based in Germantown, 22 mi away

    66/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 4.8★ from 34 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 34 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    1942 Exeter Rd, Germantown, TN 38138
    View profile for AAA Life Solutions(901) 508-2433

  18. #18 Community Bank

    Based in Southaven, 10 mi away

    65/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 3.9★ from 12 Google reviews, listed on Google as “Financial planner”.

    • 3.9★ from 12 Google reviews
    Hours
    Mon–Thu 9 AM–4:30 PM · Fri 9 AM–5:30 PM · Sat–Sun closed
    Address
    6910 Airways Blvd, Southaven, MS 38671
    View profile for Community Bank(662) 349-4200

  19. #19 Creative Planning

    Based in Memphis, 21 mi away

    64/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 4.8★ from 20 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 20 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    1661 International Dr Ste 202, Memphis, TN 38120
    View profile for Creative Planning(866) 273-2848

  20. #20 Shoemaker Financial

    Based in Germantown, 21 mi away

    64/100RFA Score

    Ranked #20 because of its Google rating and specialty focus: 4.5★ from 27 Google reviews, listed on Google as “Financial planner”.

    • 4.5★ from 27 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    2176 West St #110, Germantown, TN 38139
    View profile for Shoemaker Financial(901) 757-5757

  21. #21 Alia Wealth Partners, LLC

    Based in Germantown, 21 mi away

    64/100RFA Score

    Ranked #21 because of its Google rating and specialty focus: 5.0★ from 15 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 15 Google reviews
    Hours
    Mon–Thu 8:30 AM–5 PM · Fri 8:30 AM–4:30 PM · Sat–Sun closed
    Address
    6815 Poplar Ave Ste 160, Germantown, TN 38138
    View profile for Alia Wealth Partners, LLC(901) 748-4899

  22. #22 RS Financial Group, LLC

    Based in Memphis, 21 mi away

    64/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 5.0★ from 15 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 15 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–1 PM · Sat–Sun closed
    Address
    5050 Poplar Ave Ste 2405, Memphis, TN 38157
    View profile for RS Financial Group, LLC(901) 312-1630

  23. #23 Huntington Bank

    Based in Southaven, 9 mi away

    64/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 3.2★ from 17 Google reviews, listed on Google as “Financial planner”.

    • 3.2★ from 17 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    5980 Getwell Rd, Southaven, MS 38672
    View profile for Huntington Bank(662) 893-9448

How we ranked Hernando financial planners

We scored 56 Hernando financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Hernando data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Hernando: frequently asked questions

Which financial planner has the highest RFA Score in Hernando?

By RFA Score, the highest-ranked financial planner in Hernando, MS is McAdams Group, LLC with an RFA Score of 73/100. It has 4.9★ from 470 Google reviews. First Horizon Bank - Memphis, TN - Madison Ave (#2) and The Advisor Group (#3) follow. We ranked 56 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Hernando?

RankedFinancialAdvisors ranks 56 financial planners serving Hernando, MS. 3 of them are based in Hernando; the rest serve it from nearby towns. Counts are as of November 2026.

Which financial planners in Hernando work on weekends?

9 of 56 ranked financial planners post Saturday hours. The highest-ranked open Saturdays are First Horizon Bank - Southaven, MS - Goodman Rd E (#8), First Horizon Bank - Collierville, TN - W Poplar Ave (#12) and First Horizon Bank - Hernando, MS - E Commerce St (#14). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Hernando financial planners have?

The median Google rating among 56 rated financial planners in Hernando is 4.7★, with a median of 16 reviews. McAdams Group, LLC has the most, 470 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Hernando count in this ranking?

Yes, if they are within 25 mi of the Hernando city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Hernando ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Hernando a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Hernando

  1. November 2026: RFA Scores recalculated for 56 financial planners serving Hernando.

More financial planners and Hernando pages