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Financial Planners in East Highland Park, VA: 2026 rankings

84 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in East Highland Park: Paramount Tax & Accounting CPAs Richmond East, RFA Score 77/100; 5.0★ from 100 Google reviews.

  2. 2

    Most-reviewed: Financial Freedom Planners, 135 Google reviews at 5.0★, the most of 84 ranked; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

84 East Highland Park financial planners are ranked here by RFA Score, from eight published factors. 7 open Saturdays and 2 open Sundays, based on posted hours. The median Google rating is 5.0★ across 84 rated firms.

Most of this list also appears on the Financial planners in Richmond ranking. See Financial planners in Richmond

Top 10 financial planners in East Highland Park at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in East Highland Park at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1Paramount Tax & Accounting CPAs Richmond East775.0★ (100)Mechanicsville, 2 mi awayTop score
2Financial Freedom Planners765.0★ (135)Glen Allen, 11 mi awayMost reviews
3Virginia Estate and Retirement Planning Advisors, Inc.735.0★ (60)Glen Allen, 11 mi away—
4Ascent Financial Group725.0★ (29)Richmond, 3 mi away—
5Walton Wealth Management Inc.715.0★ (25)Mechanicsville, 2 mi away—
6Welcome Home Financial Partners714.9★ (46)Bon Air, 11 mi away—
7Virginia Estate and Retirement Planning Advisors, Inc.715.0★ (24)Richmond, 3 mi away—
8Prosperity Growth Strategies Wealth Management714.8★ (47)Glen Allen, 11 mi away—
9True North Advisors715.0★ (37)Glen Allen, 11 mi away—
10David C. Luck, CPA714.7★ (31)Glen Allen, 6 mi away—

All 84 financial planners in East Highland Park, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  4. #4 Ascent Financial Group

    Based in Richmond, 3 mi away

    72/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 5.0★ from 29 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 29 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–3 PM · Sat–Sun closed
    Address
    413 Stuart Cir S Ste 220, Richmond, VA 23220
    View profile for Ascent Financial Group(804) 602-2121

  9. #9 True North Advisors

    Based in Glen Allen, 11 mi away

    71/100RFA Score

    Ranked #9 because of its Google rating and specialty focus: 5.0★ from 37 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 37 Google reviews
    Hours
    Mon–Fri 9 AM–4 PM · Sat–Sun closed
    Address
    4551 Cox Rd Suite 215, Glen Allen, VA 23060
    View profile for True North Advisors(804) 749-0749

  11. #11 Kairos Financial & Tax

    Based in Chester, 11 mi away

    70/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 4.7★ from 42 Google reviews, listed on Google as “Financial planner”.

    • 4.7★ from 42 Google reviews
    Hours
    Mon–Fri 10 AM–7 PM · Sat–Sun closed
    Address
    7726 Jefferson Davis Highway, North Chesterfield, VA 23237
    View profile for Kairos Financial & Tax(804) 303-3207

  13. #13 United Bank

    Based in Bon Air, 9 mi away

    69/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 4.8★ from 21 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 21 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu 9 AM–5 PM · Fri 9 AM–6 PM · Sat–Sun closed
    Address
    2730 Buford Rd, North Chesterfield, VA 23235
    View profile for United Bank(804) 335-1127

  19. #19 Davenport & Company LLC

    Based in Richmond, 4 mi away

    67/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 4.3★ from 10 Google reviews, listed on Google as “Financial planner”.

    • 4.3★ from 10 Google reviews
    Hours
    Mon–Thu 8:45 AM–5 PM · Fri 8:45 AM–4:15 PM · Sat–Sun closed
    Address
    901 E Cary St #1100, Richmond, VA 23219
    View profile for Davenport & Company LLC(804) 780-2000

  21. #21 1752 Financial, Inc.

    Based in Richmond, 7 mi away

    66/100RFA Score

    Ranked #21 because of its Google rating and specialty focus: 4.6★ from 9 Google reviews, listed on Google as “Financial planner”.

    • 4.6★ from 9 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    7100 Forest Ave #101, Richmond, VA 23226
    View profile for 1752 Financial, Inc.(804) 283-1920

  23. #23 Kotini & Kotini

    Based in Glen Allen, 12 mi away

    66/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 5.0★ from 11 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 11 Google reviews
    Hours
    Mon–Thu 9 AM–3 PM · Fri 9 AM–2 PM · Sat closed · Sun 12 PM–4 PM
    Address
    2400 Old Brick Rd, Glen Allen, VA 23060
    View profile for Kotini & Kotini(804) 372-8307

  24. #24 Anchor Financial Group

    Based in Brandermill, 17 mi away

    66/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 4.1★ from 35 Google reviews, listed on Google as “Financial planner”.

    • 4.1★ from 35 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    5309 Commonwealth Centre Pkwy, Midlothian, VA 23112
    View profile for Anchor Financial Group(804) 673-9070

  25. #25 Prime Capital Financial

    Based in Richmond, 10 mi away

    66/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 9 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    3900 Westerre Pkwy Ste 300, Richmond, VA 23233
    View profile for Prime Capital Financial(804) 767-1184

How we ranked East Highland Park financial planners

We scored 84 East Highland Park financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn East Highland Park data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in East Highland Park: frequently asked questions

Which financial planner has the highest RFA Score in East Highland Park?

By RFA Score, the highest-ranked financial planner in East Highland Park, VA is Paramount Tax & Accounting CPAs Richmond East with an RFA Score of 77/100. It has 5.0★ from 100 Google reviews. Financial Freedom Planners (#2) and Virginia Estate and Retirement Planning Advisors, Inc. (#3) follow. We ranked 84 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in East Highland Park?

RankedFinancialAdvisors ranks 84 financial planners serving East Highland Park, VA. Counts are as of November 2026.

Which financial planners in East Highland Park work on weekends?

7 of 84 ranked financial planners post Saturday hours and 2 post Sunday hours. The highest-ranked open Saturdays is Kristopher T. Olexy, CFP , AIF , CLU (#14). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do East Highland Park financial planners have?

The median Google rating among 84 rated financial planners in East Highland Park is 5.0★, with a median of 10 reviews. Financial Freedom Planners has the most, 135 reviews, and ranks #2. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside East Highland Park count in this ranking?

Yes, if they are within 25 mi of the East Highland Park city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in East Highland Park ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in East Highland Park a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for East Highland Park

  1. November 2026: RFA Scores recalculated for 84 financial planners serving East Highland Park.
  2. November 2026: 1 duplicate listing merged.

More financial planners and East Highland Park pages