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Financial Planners in Citrus, CA: 2026 rankings

376 financial planners ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Citrus: Herbert Financial Group, RFA Score 76/100; 5.0★ from 370 Google reviews; open Saturdays until 5 PM.

  2. 2

    Most-reviewed: Black Inc Tax Services, 514 Google reviews at 4.8★, the most of 376 ranked; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

376 Citrus financial planners are ranked here by RFA Score, from eight published factors. 141 open Saturdays and 8 open Sundays, based on posted hours. The median Google rating is 3.7★ across 376 rated firms.

Top 10 financial planners in Citrus at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial planners in Citrus at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Herbert Financial Group765.0★ (370)Monrovia, 7 mi awaySatTop score
2Black Inc Tax Services734.8★ (514)East Los Angeles, 17 mi away—Most reviews
3Consolidated Financial Services725.0★ (176)Arcadia, 10 mi awaySat—
4Falcon Wealth Planning714.9★ (296)Ontario, 18 mi away——
5Los Angeles Federal Credit Union704.7★ (359)Glendale, 21 mi awaySat—
6CPA & Insurance694.8★ (111)Diamond Bar, 9 mi awaySat · Evenings—
7Insurance Latino | Seguros de Vida694.9★ (117)Chino Hills, 12 mi awaySat—
8Legacy Partners Insurance & Financial Services, Inc.695.0★ (156)Glendale, 22 mi away——
9The Financial Architects664.9★ (68)Chino Hills, 12 mi awaySat—
10Lighthouse Financial Services Inc665.0★ (64)Brea, 14 mi away——

All 376 financial planners in Citrus, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Citrus

    #1 Herbert Financial Group

    Based in Monrovia, 7 mi away

    76/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 5.0★ from 370 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 370 Google reviews
    Hours
    Mon–Fri 8:30 AM–5:30 PM · Sat 8:30 AM–5 PM · Sun closed
    Address
    635 W Foothill Blvd, Monrovia, CA 91016
    View profile for Herbert Financial Group(818) 213-1388

  2. #2 Black Inc Tax Services

    Based in East Los Angeles, 17 mi away

    73/100RFA Score

    Ranked #2 because of its Google rating and specialty focus: 4.8★ from 514 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 514 Google reviews
    Hours
    Mon–Thu 10 AM–6 PM · Fri–Sun closed
    Address
    742 S Atlantic Blvd, East Los Angeles, CA 90022
    View profile for Black Inc Tax Services(323) 263-3399

  4. #4 Falcon Wealth Planning

    Based in Ontario, 18 mi away

    71/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 4.9★ from 296 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 296 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    3400 Inland Empire Blvd Ste 100, Ontario, CA 91764
    View profile for Falcon Wealth Planning(855) 963-2526

  6. #6 CPA & Insurance

    Based in Diamond Bar, 9 mi away

    69/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 4.8★ from 111 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 111 Google reviews
    Hours
    Mon–Tue 9 AM–7 PM · Wed 9 AM–9 PM · Thu–Fri 9 AM–7 PM · Sat 10 AM–2 PM · Sun closed
    Address
    22632 Golden Springs Dr suit 340, Diamond Bar, CA 91765
    View profile for CPA & Insurance(909) 479-9639

  9. #9 The Financial Architects

    Based in Chino Hills, 12 mi away

    66/100RFA Score

    Ranked #9 because of its Google rating and specialty focus: 4.9★ from 68 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 68 Google reviews
    Hours
    Mon–Fri 9 AM–6 PM · Sat 10 AM–4 PM · Sun closed
    Address
    13890 Peyton Dr, Chino Hills, CA 91709
    View profile for The Financial Architects(888) 350-5396

  12. #12 Edwin Does Taxes

    Based in Downey, 20 mi away

    66/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 4.9★ from 92 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 92 Google reviews
    Hours
    Mon–Fri 10 AM–7 PM · Sat 10 AM–5 PM · Sun closed
    Address
    12950 Paramount Blvd #203, Downey, CA 90242
    View profile for Edwin Does Taxes(562) 334-5163

  14. #14 Secured Income Group

    Based in Tustin, 25 mi away

    65/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 4.9★ from 112 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 112 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    17592 17th St #100, Tustin, CA 92780
    View profile for Secured Income Group(714) 586-7820

  16. #16 Empress Investment Group

    Based in Los Angeles, 25 mi away

    65/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 5.0★ from 92 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 92 Google reviews
    Hours
    Mon–Fri 8:30 AM–5:30 PM · Sat–Sun closed
    Address
    321 N Larchmont Blvd Ste 800, Los Angeles, CA 90004
    View profile for Empress Investment Group(310) 450-2904

  17. #17 Evermont Wealth

    Based in Claremont, 10 mi away

    65/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 5.0★ from 43 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 43 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    419 N Yale Ave, Claremont, CA 91711
    View profile for Evermont Wealth(909) 296-7977

  22. #22 Fortune Financial Group

    Based in Glendora, 2 mi away

    64/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 5.0★ from 24 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 24 Google reviews
    Hours
    Mon–Fri 9 AM–6 PM · Sat–Sun closed
    Address
    223 S Glendora Ave Ste 202, Glendora, CA 91741
    View profile for Fortune Financial Group(888) 357-7380

  24. #24 Tenacity Financial

    Based in San Dimas, 6 mi away

    64/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 4.6★ from 36 Google reviews, listed on Google as “Financial planner”.

    • 4.6★ from 36 Google reviews
    Address
    1200 N San Dimas Canyon Rd, San Dimas, CA 91773
    View profile for Tenacity Financial(909) 394-9800

  25. #25 Lake Avenue Financial

    Based in Pasadena, 14 mi away

    64/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 5.0★ from 41 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 41 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu 9 AM–5 PM · Fri 9 AM–1 PM · Sat–Sun closed
    Address
    301 N Lake Ave #830, Pasadena, CA 91101
    View profile for Lake Avenue Financial(626) 689-2012

Financial planners ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 376 ranked financial planners here; the rest are on their profiles.

financial planners in Citrus, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Retirement Planners of America634.9★ (42)14 mi
27Homestead Wealth Management635.0★ (25)5 mi
28Orange County’s Credit Union - Yorba Linda634.3★ (74)16 mi
29Paramount Tax & Accounting - Eastvale634.9★ (55)21 mi
30Agate Financial635.0★ (19)3 mi
31First Command635.0★ (52)23 mi
32Jorge Merlos635.0★ (41)18 mi
33Paramount Tax & Accounting - Tustin635.0★ (58)25 mi
34Transamerica Financial Advisors625.0★ (37)16 mi
35Los Angeles Federal Credit Union624.2★ (45)11 mi
36Merrill Lynch Financial Advisor David Krake625.0★ (30)14 mi
37Grounded Wealth Advisors, LLC625.0★ (30)14 mi
38Financial Partners Credit Union623.8★ (163)20 mi
39VOSBERG WEALTH MANAGEMENT625.0★ (14)2 mi
40Anthony Sykes and Company Inc615.0★ (30)17 mi
41Cerda Muñoz Advisors, Inc.614.7★ (29)13 mi
42Los Angeles Federal Credit Union614.7★ (47)21 mi
43Orange County’s Credit Union - Chino614.5★ (48)19 mi
44Impact Fiduciary615.0★ (27)15 mi
45Foundry Financial, LLC615.0★ (26)15 mi
46Bank of America (with Drive-thru ATM)613.1★ (73)2 mi
47Corey Fast - Edelman Financial Engines614.9★ (39)22 mi
48SLD SOLUTIONS INC.614.8★ (36)19 mi
49Anthony Arriaran - Edelman Financial Engines615.0★ (24)14 mi
50Aduna Capital - Financial Advisory615.0★ (28)18 mi

Also serving Citrus

20 more financial planners within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial planners serving Citrus
BusinessGoogle ratingDistance
Ameriprise Financial Services, Inc.3.0★ (2)13 mi
Arrow Financial5.0★ (2)16 mi
Bernard & Johnson LLC5.0★ (2)14 mi
Brea, CA Branch Office - UBS Financial Services Inc.3.5★ (2)14 mi
DLH Capital Management3.0★ (2)18 mi
Executive Benefit Programs, Inc5.0★ (2)8 mi
Garabedian Wealth Management5.0★ (2)11 mi
George Zuluaga5.0★ (2)13 mi
Holly Street Wealth Advisors5.0★ (2)14 mi
Husami & Associates5.0★ (2)16 mi
Kevin P Tolan - Private Wealth Advisor, Ameriprise Financial Services, LLC5.0★ (2)4 mi
Lloyds Capital1.0★ (2)14 mi
Pasadena Private Wealth4.5★ (2)14 mi
Purposeful Strategic PartnersIn Citrus
RYSE Financial5.0★ (2)4 mi
The Sterling Group5.0★ (2)14 mi
Trilogy Financial Services5.0★ (2)4 mi
Upland - Raymond James5.0★ (2)15 mi
World Financial Group - Transamerica Financial Advisor David Lin5.0★ (2)14 mi
Your Estate Coach5.0★ (2)16 mi

How we ranked Citrus financial planners

We scored 376 Citrus financial planners on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Citrus data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial planner

  1. Confirm the financial planner and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial planner

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial planner?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial planners in Citrus: frequently asked questions

Which financial planner has the highest RFA Score in Citrus?

By RFA Score, the highest-ranked financial planner in Citrus, CA is Herbert Financial Group with an RFA Score of 76/100. It has 5.0★ from 370 Google reviews. It is open Saturdays until 5 PM. Black Inc Tax Services (#2) and Consolidated Financial Services (#3) follow. We ranked 376 financial planners on eight factors, last updated November 9, 2026.

How many financial planners are there in Citrus?

RankedFinancialAdvisors ranks 376 financial planners serving Citrus, CA. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial planners in Citrus work on weekends?

141 of 376 ranked financial planners post Saturday hours and 8 post Sunday hours. The highest-ranked open Saturdays are Herbert Financial Group (#1), Consolidated Financial Services (#3) and Los Angeles Federal Credit Union (#5). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Citrus financial planners have?

The median Google rating among 376 rated financial planners in Citrus is 3.7★, with a median of 29 reviews. Black Inc Tax Services has the most, 514 reviews, and ranks #2. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial planners?

Each financial planner gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial planners outside Citrus count in this ranking?

Yes, if they are within 25 mi of the Citrus city center, our service radius for financial planners. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial planners pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial planner do?

Financial planners build a written plan across a client’s goals: cash flow, savings, investments, insurance needs, taxes, retirement and estate. Many charge a flat or hourly fee for the plan, an ongoing retainer, or a share of the assets they manage.

How are financial planners in Citrus ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial planning and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial planner’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial planner in Citrus a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial planners charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Citrus

  1. November 2026: RFA Scores recalculated for 376 financial planners serving Citrus.
  2. November 2026: 3 duplicate listings merged.

More financial planners and Citrus pages