Ranked #1 because of its Google rating and specialty focus: 5.0★ from 54 Google reviews, listed on Google as “Financial advisor”.
Financial Advisors in Whitewater, WI: 2026 rankings
35 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →
The short answer
- 1
Highest RFA Score in Whitewater: Financial Impact Advisors, RFA Score 73/100; 5.0★ from 54 Google reviews.
- 2
Most-reviewed: Paramount Financial Strategies - Ameriprise Financial Services, LLC, 67 Google reviews at 5.0★, the most of 35 ranked; ranked #2.
Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank
35 Whitewater financial advisors are ranked here by RFA Score, from eight published factors. 13 open Saturdays, based on posted hours. The median Google rating is 5.0★ across 35 rated firms.
Top 10 financial advisors in Whitewater at a glance
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
| Rank | Business | RFA Score | Google rating | Based in | Hours | Notable for |
|---|---|---|---|---|---|---|
| 1 | Financial Impact Advisors | 73 | 5.0★ (54) | Fort Atkinson, 8 mi away | — | Top score |
| 2 | Paramount Financial Strategies - Ameriprise Financial Services, LLC | 71 | 5.0★ (67) | Oconomowoc, 23 mi away | — | Most reviews |
| 3 | kf. Wealth Management | 69 | 5.0★ (38) | Janesville, 17 mi away | — | — |
| 4 | Associated Bank | 69 | 4.4★ (17) | Whitewater | Sat | — |
| 5 | Associated Bank | 67 | 3.9★ (55) | Janesville, 16 mi away | Sat | — |
| 6 | Blackhawk Community Credit Union - Milwaukee St | 66 | 3.7★ (54) | Janesville, 16 mi away | Sat | — |
| 7 | Uncommon Cents Investing | 65 | 5.0★ (14) | Janesville, 16 mi away | — | — |
| 8 | Edward Jones - Financial Advisor: Derek M Henze | 64 | 5.0★ (7) | Janesville, 11 mi away | — | — |
| 9 | Blackhawk Community Credit Union - Court St | 64 | 3.3★ (57) | Janesville, 20 mi away | Sat | — |
| 10 | Edward Jones - Financial Advisor: Bruce C Waller, AAMS® | 63 | 5.0★ (5) | Fort Atkinson, 8 mi away | — | — |
All 35 financial advisors in Whitewater, in rank order
Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.
- 73/100RFA Score
Based in Oconomowoc, 23 mi away
71/100RFA ScoreRanked #2 because of its Google rating and specialty focus: 5.0★ from 67 Google reviews, listed on Google as “Financial planner”.
Based in Janesville, 17 mi away
69/100RFA ScoreRanked #3 because of its Google rating and specialty focus: 5.0★ from 38 Google reviews, listed on Google as “Financial planner”.
Based in Whitewater
69/100RFA ScoreRanked #4 because of its Google rating and specialty focus: 4.4★ from 17 Google reviews, listed on Google as “Financial planner”.
Based in Janesville, 16 mi away
67/100RFA ScoreRanked #5 because of its Google rating and specialty focus: 3.9★ from 55 Google reviews, listed on Google as “Financial planner”.
Based in Janesville, 16 mi away
66/100RFA ScoreRanked #6 because of its Google rating and specialty focus: 3.7★ from 54 Google reviews, listed on Google as “Financial planner”.
Based in Janesville, 16 mi away
65/100RFA ScoreRanked #7 because of its Google rating and specialty focus: 5.0★ from 14 Google reviews, listed on Google as “Financial planner”.
Based in Janesville, 11 mi away
64/100RFA ScoreRanked #8 because of its Google rating and specialty focus: 5.0★ from 7 Google reviews, listed on Google as “Financial consultant”.
Based in Janesville, 20 mi away
64/100RFA ScoreRanked #9 because of its Google rating and specialty focus: 3.3★ from 57 Google reviews, listed on Google as “Financial planner”.
Based in Fort Atkinson, 8 mi away
63/100RFA ScoreRanked #10 because of its Google rating and specialty focus: 5.0★ from 5 Google reviews, listed on Google as “Financial consultant”.
Based in Janesville, 18 mi away
63/100RFA ScoreRanked #11 because of its Google rating and specialty focus: 3.3★ from 26 Google reviews, listed on Google as “Financial planner”.
Based in Oconomowoc, 21 mi away
63/100RFA ScoreRanked #12 because of its Google rating and specialty focus: 5.0★ from 11 Google reviews, listed on Google as “Investment service”.
Based in Janesville, 17 mi away
63/100RFA ScoreRanked #13 because of its Google rating and specialty focus: 5.0★ from 8 Google reviews, listed on Google as “Financial planner”.
Based in Oconomowoc, 22 mi away
62/100RFA ScoreRanked #14 because of its Google rating and specialty focus: 3.2★ from 58 Google reviews, listed on Google as “Financial planner”.
Based in Oconomowoc, 22 mi away
62/100RFA ScoreRanked #15 because of its Google rating and specialty focus: 5.0★ from 11 Google reviews, listed on Google as “Financial planner”.
#16 Associated Bank
Based in Watertown, 25 mi away
62/100RFA ScoreRanked #16 because of its Google rating and specialty focus: 3.7★ from 24 Google reviews, listed on Google as “Financial planner”.
Based in Fort Atkinson, 9 mi away
61/100RFA ScoreRanked #17 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial consultant”.
Based in Oconomowoc, 22 mi away
61/100RFA ScoreRanked #18 because of its Google rating and specialty focus: 4.6★ from 9 Google reviews, listed on Google as “Financial planner”.
#19 Associated Bank
Based in Oconomowoc, 22 mi away
61/100RFA ScoreRanked #19 because of its Google rating and specialty focus: 3.5★ from 16 Google reviews, listed on Google as “Financial planner”.
#20 Wealthspire
Based in Oconomowoc, 23 mi away
60/100RFA ScoreRanked #20 because of its Google rating and specialty focus: 5.0★ from 7 Google reviews, listed on Google as “Financial advisor”.
Based in Janesville, 17 mi away
60/100RFA ScoreRanked #21 because of its Google rating and specialty focus: 2.8★ from 9 Google reviews, listed on Google as “Financial planner”.
Based in Watertown, 23 mi away
60/100RFA ScoreRanked #22 because of its Google rating and specialty focus: 2.7★ from 52 Google reviews, listed on Google as “Financial planner”.
Based in Oconomowoc, 21 mi away
60/100RFA ScoreRanked #23 because of its Google rating and specialty focus: 2.7★ from 26 Google reviews, listed on Google as “Financial planner”.
Based in Janesville, 15 mi away
60/100RFA ScoreRanked #24 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial consultant”.
Based in Janesville, 16 mi away
60/100RFA ScoreRanked #25 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial consultant”.
All 35 financial advisors
#1 to #25 are shown in full above. Here are #26 to #35, in RFA Score order; each links to its profile.
| Rank | Business | RFA Score | Google rating | Distance |
|---|---|---|---|---|
| 26 | BMO Bank N.A Branches | 59 | 3.1★ (13) | 25 mi |
| 27 | Baird Private Wealth Management | 59 | 5.0★ (3) | 18 mi |
| 28 | Edward Jones - Financial Advisor: Gabriel Szerlong | 59 | 5.0★ (3) | 18 mi |
| 29 | Associated Bank | 59 | 3.0★ (10) | 24 mi |
| 30 | Edward Jones - Financial Advisor: Michael Higbee | 58 | 5.0★ (3) | 22 mi |
| 31 | Guist Wealth Advisors, Inc. | 58 | 2.3★ (3) | 18 mi |
| 32 | Annex Wealth Management Lake Country Branch | 58 | 5.0★ (3) | 23 mi |
| 33 | Beacon Pointe Advisors | 57 | 5.0★ (3) | 24 mi |
| 34 | Michael Santucci Inc | 57 | 3.7★ (3) | 25 mi |
| 35 | Alt Tax & Financial Services Inc | 54 | 4.8★ (16) | 20 mi |
Also serving Whitewater
20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.
How we ranked Whitewater financial advisors
We scored 35 Whitewater financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.
Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Whitewater data |
|---|---|---|---|
| Reputation | 30% | Google star rating, adjusted for how many reviews back it (client experience, not investment results) | Measured |
| Registration | 20% | Active SEC, state or Canadian securities registration matched in public records (not yet measured) | Not yet collected |
| Review volume | 10% | Number of Google reviews, compared with the most-reviewed firm on the list | Measured |
| Recency | 5% | Share of reviews from the last 12 months | Not yet collected |
| Specialty focus | 15% | How clearly the firm offers this specialty (its Google category and name) | Measured |
| Proximity | 5% | Based in the city scores highest, less the farther away it is | Measured |
| Claimed profile | 10% | The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same) | Measured |
| Partnered | 5% | The firm links to Ranked Financial Advisors from its own website with our badge, checked periodically | Measured |
How to choose a financial advisor
- Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
- Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
- Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
- Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
- Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
- Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
- Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.
Questions to ask a financial advisor
- Are you a fiduciary for all of the advice you give me, and will you put that in writing?
- How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
- Which registrations and designations do you hold, and where can I verify them?
- Who will hold my assets, and how will I see statements directly from that custodian?
- What services are included in your fee, and what would cost extra with you as my financial advisor?
- Do you have a minimum account size or minimum fee?
- Have you or your firm had any complaints or disciplinary actions? Where would I see them?
- How often will we meet, and who will I work with day to day?
- What happens to my plan or accounts if you retire or leave the firm?
Terms explained
- Fiduciary
- Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
- Registered investment adviser (RIA)
- A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
- Investment adviser representative (IAR)
- A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
- Broker-dealer
- A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
- Regulation Best Interest (Reg BI)
- The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
- Form ADV
- The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
- Form CRS
- A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
- CRD number
- The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
- Assets under management (AUM) fee
- A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
- Fee-only
- An advisor paid only by clients, with no commissions or other payments from product providers.
- Fee-based
- An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
- CFP® professional
- A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.
Financial advisors in Whitewater: frequently asked questions
Which financial advisor has the highest RFA Score in Whitewater?
How many financial advisors are there in Whitewater?
Which financial advisors in Whitewater work on weekends?
What Google rating do Whitewater financial advisors have?
How does RankedFinancialAdvisors rank financial advisors?
Do financial advisors outside Whitewater count in this ranking?
Can financial advisors pay to rank higher on RankedFinancialAdvisors?
What does a financial advisor do?
How are financial advisors in Whitewater ranked?
How do I check a financial advisor’s registration and record?
Is every financial advisor in Whitewater a fiduciary?
How much do financial advisors charge?
Update log for Whitewater
- November 2026: RFA Scores recalculated for 35 financial advisors serving Whitewater.
More financial advisors and Whitewater pages
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