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Financial Advisors in Thunder Bay, ON: 2026 rankings

18 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Thunder Bay: Scotiabank, RFA Score 71/100; 3.9★ from 130 Google reviews; open Saturdays until 4 PM.

  2. 7

    Most-reviewed: LinkWell Insurance Group Inc., 67 Google reviews at 5.0★, the most of 18 ranked after Scotiabank; ranked #7.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

18 Thunder Bay financial advisors are ranked here by RFA Score, from eight published factors. 2 open Saturdays, based on posted hours. The median Google rating is 4.4★ across 18 rated firms.

Top 10 financial advisors in Thunder Bay at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Thunder Bay at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Scotiabank713.9★ (130)Thunder BaySatTop score
2Peter Marchl - Financial Planner715.0★ (31)Thunder Bay——
3Co-operators - Schooler & Company Ltd704.1★ (47)Thunder Bay——
4Chénard Wealth & Advisory675.0★ (10)Thunder Bay——
5Scotiabank673.5★ (28)Thunder Bay——
6BMO Bank of Montreal663.8★ (18)Thunder Bay——
7LinkWell Insurance Group Inc.655.0★ (67)Thunder Bay—Most reviews
8David Litt - IG Wealth Management655.0★ (6)Thunder Bay——
9IG Wealth Management - Millie Gormely, CFP655.0★ (6)Thunder BayEvenings—
10IG Wealth Management | Keith Anderson | Certified Financial Planner654.7★ (6)Thunder Bay——

All 18 financial advisors in Thunder Bay, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Thunder Bay

    #1 Scotiabank

    Based in Thunder Bay

    71/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 3.9★ from 130 Google reviews, listed on Google as “Financial consultant”.

    • 3.9★ from 130 Google reviews
    Hours
    Mon 9:30 AM–4 PM · Tue 9:30 AM–5 PM · Wed closed · Thu–Fri 9:30 AM–5 PM · Sat 10 AM–4 PM · Sun closed
    Address
    745 Hewitson St, Thunder Bay, ON P7B 6B5
    View profile for Scotiabank(807) 623-5626

  5. #5 Scotiabank

    Based in Thunder Bay

    67/100RFA Score

    Ranked #5 because of its Google rating and specialty focus: 3.5★ from 28 Google reviews, listed on Google as “Financial consultant”.

    • 3.5★ from 28 Google reviews
    Hours
    Mon–Tue 9:30 AM–4 PM · Wed closed · Thu 9:30 AM–5 PM · Fri 9:30 AM–4 PM · Sat–Sun closed
    Address
    1195 Arthur St W, Thunder Bay, ON P7E 6E2
    View profile for Scotiabank(807) 624-5100

  6. #6 BMO Bank of Montreal

    Based in Thunder Bay

    66/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 3.8★ from 18 Google reviews, listed on Google as “Financial consultant”.

    • 3.8★ from 18 Google reviews
    Hours
    Mon–Fri 9:30 AM–5 PM · Sat–Sun closed
    Address
    NORTH, 425 Edward St N, Thunder Bay, ON P7C 1Z3
    View profile for BMO Bank of Montreal(807) 933-1627

  11. #11 BMO Bank of Montreal

    Based in Thunder Bay

    65/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 2.8★ from 46 Google reviews, listed on Google as “Financial consultant”.

    • 2.8★ from 46 Google reviews
    Hours
    Mon–Wed 9:30 AM–5 PM · Thu–Fri 9:30 AM–6 PM · Sat 9:30 AM–4 PM · Sun closed
    Address
    859 Fort William Rd, Thunder Bay, ON P7B 0A9
    View profile for BMO Bank of Montreal(807) 933-1612

  12. #12 Scotiabank

    Based in Thunder Bay

    65/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 2.8★ from 36 Google reviews, listed on Google as “Financial consultant”.

    • 2.8★ from 36 Google reviews
    Hours
    Mon–Tue 9:30 AM–4 PM · Wed closed · Thu–Fri 9:30 AM–4 PM · Sat–Sun closed
    Address
    225 Red River Rd, Thunder Bay, ON P7B 1A7
    View profile for Scotiabank(807) 343-5600

  13. #13 Northern Credit Union

    Based in Thunder Bay

    64/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 2.9★ from 11 Google reviews, listed on Google as “Financial planner”.

    • 2.9★ from 11 Google reviews
    Hours
    Mon–Fri 9:30 AM–5 PM · Sat–Sun closed
    Address
    581 Red River Rd #101, Thunder Bay, ON P7B 1H4
    View profile for Northern Credit Union(807) 767-1300

  15. #15 IG Wealth Management

    Based in Thunder Bay

    63/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 4.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 4.0★ from 4 Google reviews
    Hours
    Mon–Fri 8:30 AM–4:30 PM · Sat–Sun closed
    Address
    1113 Jade Ct Ste 100, Thunder Bay, ON P7B 6M7
    View profile for IG Wealth Management(807) 345-6363

Also serving Thunder Bay

20 more financial advisors within 40 km that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving Thunder Bay
BusinessGoogle ratingDistance
Business Owner Retirement Planning Canada5.0★ (1)In Thunder Bay
Capital Financial Services5.0★ (1)In Thunder Bay
Casasanta Financial Solutions Inc. - Tony Casasanta - Sun Life Advisor5.0★ (1)In Thunder Bay
CIBC Business Advisor: Laura Lee Jewell1.0★ (1)In Thunder Bay
CIBC Financial Advisor: Andrea Buck5.0★ (1)In Thunder Bay
CIBC Financial Advisor: Josie Ierino5.0★ (1)In Thunder Bay
CIBC Financial Advisor: Justin Kozyra5.0★ (2)In Thunder Bay
CIBC Financial Advisor: Stacie Baranyk5.0★ (1)In Thunder Bay
CIBC Mortgage Advisor: Chris Gielbert5.0★ (1)In Thunder Bay
Daran Moxam - ScotiaMcLeod - Scotia Wealth Management1.0★ (1)In Thunder Bay
Desjardins Financial SecuritiesIn Thunder Bay
Edward Jones - Financial Advisor: Jon Johannesson, CFP®|CEPA®5.0★ (2)In Thunder Bay
IG Wealth Management - JOHN HUGHES5.0★ (1)In Thunder Bay
Ingrid Montenarh - TD Financial Planner1.0★ (1)In Thunder Bay
Jason Mychasiw - TD Wealth Private Investment Advice5.0★ (1)In Thunder Bay
Joan Hoskinson5.0★ (1)In Thunder Bay
Kerry Bishop, CIM, FCSI - RBC Dominion Securities Inc.In Thunder Bay
NorMaxx Financial Group LTD5.0★ (2)In Thunder Bay
Susan Lehto, BMO Financial Planner5.0★ (2)In Thunder Bay
Twinport Finance LtdIn Thunder Bay

How we ranked Thunder Bay financial advisors

We scored 18 Thunder Bay financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Thunder Bay data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Thunder Bay: frequently asked questions

Which financial advisor has the highest RFA Score in Thunder Bay?

By RFA Score, the highest-ranked financial advisor in Thunder Bay, ON is Scotiabank with an RFA Score of 71/100. It has 3.9★ from 130 Google reviews. It is open Saturdays until 4 PM. Peter Marchl - Financial Planner (#2) and Co-operators - Schooler & Company Ltd (#3) follow. We ranked 18 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Thunder Bay?

RankedFinancialAdvisors ranks 18 financial advisors serving Thunder Bay, ON. 18 of them are based in Thunder Bay; the rest serve it from nearby towns. Another 20 within 40 km are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in Thunder Bay work on weekends?

2 of 18 ranked financial advisors post Saturday hours. The highest-ranked open Saturdays are Scotiabank (#1) and BMO Bank of Montreal (#11). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Thunder Bay financial advisors have?

The median Google rating among 18 rated financial advisors in Thunder Bay is 4.4★, with a median of 11 reviews. Scotiabank has the most, 130 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Thunder Bay count in this ranking?

Yes, if they are within 40 km of the Thunder Bay city centre, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Thunder Bay ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration?

Search the person and the firm on the Canadian Securities Administrators’ National Registration Search, and for investment and mutual fund dealer representatives on CIRO AdvisorReport.

Who regulates financial advisors in Thunder Bay?

Advisors who sell or recommend securities register with the provincial securities regulator, and representatives of investment and mutual fund dealers are also overseen by CIRO. In Ontario, the titles “Financial Planner” and “Financial Advisor” are restricted to people holding a credential approved by FSRA.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Thunder Bay

  1. November 2026: RFA Scores recalculated for 18 financial advisors serving Thunder Bay.

More financial advisors and Thunder Bay pages