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Financial Advisors in Southern Pines, NC: 2026 rankings

25 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Southern Pines: First Command Financial Advisor - Sandi Bullock, RFA Score 77/100; 5.0★ from 49 Google reviews.

  2. 23

    Most-reviewed: Bank of America (with Drive-thru ATM), 60 Google reviews at 3.1★, the most of 25 ranked; ranked #23.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

25 Southern Pines financial advisors are ranked here by RFA Score, from eight published factors. The median Google rating is 5.0★ across 25 rated firms.

Top 10 financial advisors in Southern Pines at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Southern Pines at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1First Command Financial Advisor - Sandi Bullock775.0★ (49)Southern PinesTop score
2360 Capital Management LLC775.0★ (49)Southern Pines—
3First Command Financial Advisor - Dave Hammond725.0★ (17)Southern Pines—
4Patrick Buckles: Primerica - Financial Services724.9★ (15)Southern Pines—
5First Bank Branch - Southern Pines, NC714.6★ (15)Southern Pines—
6Kevin Gustafson Financial - Osaic Wealth715.0★ (25)Pinehurst, 13 mi away—
7Bank of America (with Drive-thru ATM)703.4★ (44)Southern Pines—
8Fidelis Financial705.0★ (10)Southern Pines—
9JG Financial Consulting683.3★ (16)Pinehurst, 2 mi away—
10First Command Financial Advisor - Shane Sandretto685.0★ (22)Fayetteville, 21 mi away—

All 25 financial advisors in Southern Pines, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  8. #8 Fidelis Financial

    Based in Southern Pines

    70/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 5.0★ from 10 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 10 Google reviews
    Hours
    Mon–Fri 9 AM–4 PM · Sat–Sun closed
    Address
    250 W Pennsylvania Ave, Southern Pines, NC 28387
    View profile for Fidelis Financial(910) 692-9014

  11. #11 First Bank - Pinehurst, NC

    Based in Pinehurst, 4 mi away

    68/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 4.5★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 4.5★ from 8 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    5 Blake Blvd, Pinehurst, NC 28374
    View profile for First Bank - Pinehurst, NC(910) 295-4810

  12. #12 Kiaros Advisors, LLC

    Based in Southern Pines

    67/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Fri 9 AM–6 PM · Sat–Sun closed
    Address
    234A NW Broad St, Southern Pines, NC 28387
    View profile for Kiaros Advisors, LLC(910) 420-0352

  13. #13 Charles Schwab

    Based in Southern Pines

    67/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Thu 8:30 AM–5 PM · Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    10840 US-15 Unit D, Hwy 501, Southern Pines, NC 28387
    View profile for Charles Schwab(910) 684-4965

  21. #21 First Bank - Sanford, NC

    Based in Sanford, 24 mi away

    65/100RFA Score

    Ranked #21 because of its Google rating and specialty focus: 4.6★ from 15 Google reviews, listed on Google as “Financial planner”.

    • 4.6★ from 15 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    1333 Plaza Blvd, Sanford, NC 27330
    View profile for First Bank - Sanford, NC(919) 777-2926

  25. #25 CAPTRUST

    Based in Sanford, 24 mi away

    60/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 3 Google reviews
    Hours
    Mon–Thu 8 AM–5 PM · Fri 8 AM–4:30 PM · Sat–Sun closed
    Address
    603 Carthage St #210, Sanford, NC 27330
    View profile for CAPTRUST(919) 774-4711

Also serving Southern Pines

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving Southern Pines
BusinessGoogle ratingDistance
Align Financial PlanningIn Southern Pines
B&B Strategic ManagementIn Southern Pines
Clement Capital Group; Finanical AdvisorsIn Southern Pines
Dreher Financial PartnersIn Southern Pines
Edward Jones - Financial Advisor: Merralee Thorpe, AAMS®|CKA®5.0★ (2)In Southern Pines
Eric M. CampbellIn Southern Pines
EZ Financial Group LLC5.0★ (1)In Southern Pines
First CommandIn Southern Pines
Good Life Financial Advisors of NCIn Southern Pines
Hicks & Associates - Ameriprise Financial Services, LLCIn Southern Pines
Hicks Financial PartnersIn Southern Pines
Milestone Advisory Partners, LLC1.0★ (2)In Southern Pines
Modera Wealth ManagementIn Southern Pines
Owens & AssociatesIn Southern Pines
Raymond James & AssociatesIn Southern Pines
RBC Wealth ManagementIn Southern Pines
Samanthia SmithIn Southern Pines
The Pines Wealth ManagementIn Southern Pines
Thrivent FinancialIn Southern Pines
Tracey McInnis LPL FinancialIn Southern Pines

How we ranked Southern Pines financial advisors

We scored 25 Southern Pines financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Southern Pines data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Southern Pines: frequently asked questions

Which financial advisor has the highest RFA Score in Southern Pines?

By RFA Score, the highest-ranked financial advisor in Southern Pines, NC is First Command Financial Advisor - Sandi Bullock with an RFA Score of 77/100. It has 5.0★ from 49 Google reviews. 360 Capital Management LLC (#2) and First Command Financial Advisor - Dave Hammond (#3) follow. We ranked 25 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Southern Pines?

RankedFinancialAdvisors ranks 25 financial advisors serving Southern Pines, NC. 10 of them are based in Southern Pines; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

What Google rating do Southern Pines financial advisors have?

The median Google rating among 25 rated financial advisors in Southern Pines is 5.0★, with a median of 13 reviews. Bank of America (with Drive-thru ATM) has the most, 60 reviews, and ranks #23. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Southern Pines count in this ranking?

Yes, if they are within 25 mi of the Southern Pines city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Southern Pines ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Southern Pines a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Southern Pines

  1. November 2026: RFA Scores recalculated for 25 financial advisors serving Southern Pines.

More financial advisors and Southern Pines pages