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Financial Advisors in Pace, FL: 2026 rankings

58 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Pace: SWAN Capital, RFA Score 75/100; 5.0★ from 322 Google reviews.

  2. 24

    Most-reviewed: Pensacola Auto Brokers Truck Center, 585 Google reviews at 4.7★, the most of 58 ranked; ranked #24.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

58 Pace financial advisors are ranked here by RFA Score, from eight published factors. 7 open Saturdays and 2 open Sundays, based on posted hours. The median Google rating is 5.0★ across 58 rated firms.

Top 10 financial advisors in Pace at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Pace at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1SWAN Capital755.0★ (322)Pensacola, 13 mi away—Top score
2H Doerr & Associates LLP, CPA724.9★ (231)Myrtle Grove, 17 mi away——
3Sigma Accounting & Consulting714.9★ (107)Pensacola, 13 mi away——
4First Command Financial Advisor - Tory Sokul, ChFC®|CFP®715.0★ (81)Pensacola, 13 mi away——
5Edward Jones - Financial Advisor: Derek R Park, WMCP®|AAMS®705.0★ (14)Pace——
6Retirement Solutions Center of Pensacola695.0★ (31)Pensacola, 10 mi away——
7Gulf Pacific Financial and Development Services Inc695.0★ (11)PaceSat · Sun · Evenings—
8NW Florida Medicare695.0★ (10)PaceSat—
9Edward Jones - Financial Advisor: Shawn E Bergstrom695.0★ (28)Pensacola, 10 mi away——
10First Command694.7★ (52)Pensacola, 13 mi away——

All 58 financial advisors in Pace, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Pace

    #1 SWAN Capital

    Based in Pensacola, 13 mi away

    75/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 5.0★ from 322 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 322 Google reviews
    Hours
    Mon–Fri 8 AM–4 PM · Sat–Sun closed
    Address
    107 W Gregory St, Pensacola, FL 32502
    View profile for SWAN Capital(850) 380-9558

  8. #8 NW Florida Medicare

    Based in Pace

    69/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 5.0★ from 10 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 10 Google reviews
    Hours
    Mon–Fri 8 AM–6 PM · Sat 9 AM–5 PM · Sun closed
    Address
    4279 Woodbine Rd, Pace, FL 32571
    View profile for NW Florida Medicare(850) 292-9961

  10. #10 First Command

    Based in Pensacola, 13 mi away

    69/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 4.7★ from 52 Google reviews, listed on Google as “Financial planner”.

    • 4.7★ from 52 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    180 N Palafox St, Pensacola, FL 32502
    View profile for First Command(850) 456-9237

  12. #12 Budget Besties

    Based in Midway, 12 mi away

    68/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 4.9★ from 32 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 32 Google reviews
    Hours
    Mon–Wed 9 AM–3 PM · Thu closed · Fri 9 AM–3 PM · Sat–Sun closed
    View profile for Budget Besties(850) 304-7974

  13. #13 Reeder Financial Group

    Based in East Milton, 5 mi away

    68/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 4.7★ from 15 Google reviews, listed on Google as “Financial advisor”.

    • 4.7★ from 15 Google reviews
    Hours
    Mon–Fri 9:30 AM–5 PM · Sat–Sun closed
    Address
    5702 Pebble Ridge Dr, Milton, FL 32583
    View profile for Reeder Financial Group(850) 516-2160

  15. #15 Wealth Dx

    Based in Pensacola, 13 mi away

    66/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 5.0★ from 14 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 14 Google reviews
    Address
    240 N Tarragona St, Pensacola, FL 32502
    View profile for Wealth Dx(844) 877-5267

  25. #25 Armada Advisors

    Based in Pensacola, 12 mi away

    65/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 5.0★ from 8 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 8 Google reviews
    Hours
    Mon–Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    1800 N E St, Pensacola, FL 32501
    View profile for Armada Advisors(850) 497-6167

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 58 ranked financial advisors here; the rest are on their profiles.

financial advisors in Pace, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Iron Plan Solutions Group, LLC655.0★ (5)9 mi
27Car Financial Services654.2★ (9)10 mi
28Dansby CFO Plus655.0★ (7)12 mi
29Bankers Life654.3★ (6)9 mi
30Bank of America (with Drive-thru ATM)653.4★ (66)8 mi
31Edward Jones - Financial Advisor: James K Johnson644.3★ (6)10 mi
32Consolidated Planning: Ty Miller645.0★ (7)13 mi
33Edward Jones - Financial Advisor: Joel C Dunham, CFP®|CRPC™|CRPS™644.0★ (4)8 mi
34The Pension Center of Florida, Inc.644.0★ (4)9 mi
35Heinsights Wealth Stewardship645.0★ (5)13 mi
36Truist643.0★ (36)7 mi
37Truist633.1★ (63)8 mi
38First Command Financial Advisor - Scott Clark635.0★ (4)13 mi
39Edward Jones - Financial Advisor: Johanna J McGill, AAMS®633.7★ (3)9 mi
40Nautilus Financial Strategies, LLC635.0★ (4)14 mi
41Primerica: Chip Frost NSD635.0★ (3)12 mi
42Mainstay Financial Group634.0★ (4)12 mi
43BizValPros635.0★ (4)15 mi
44Edward Jones - Financial Advisor: Diane S Lindsey634.5★ (6)17 mi
45Wells Fargo Advisors634.0★ (4)13 mi
46Sean Quigley Financial Professional635.0★ (7)20 mi
47Edward Jones - Financial Advisor: Scott E Shanks, CFP®625.0★ (4)17 mi
48Morgan Stanley Financial Advisors623.4★ (5)14 mi
49Bank of America (with Drive-thru ATM)623.3★ (79)15 mi
50Merrill Lynch Wealth Management623.7★ (3)14 mi

Also serving Pace

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving Pace
BusinessGoogle ratingDistance
Barnard & Associates3.0★ (2)14 mi
Edward JonesIn Pace
Edward Jones - Financial Advisor: Don Campbell5.0★ (2)10 mi
Edward Jones - Financial Advisor: Jacob Singleton, CEPA®In Pace
Edward Jones - Financial Advisor: John L Peacock Jr, CFP®|ChFC®|CEPA®|AAMS®|CRPC™5.0★ (2)13 mi
Edward Jones - Financial Advisor: Michael A Vazquez5.0★ (2)6 mi
Edward Jones - Financial Advisor: Michael J UtkeIn Pace
Edward Jones - Financial Advisor: ShaRhonda Owens, AAMS®1.0★ (1)In Pace
Jason Fuller - Regions Financial Advisor3.0★ (2)13 mi
Jeremy Reeder, President/Financial Adviser - New York Life5.0★ (1)5 mi
Joshua Jones - Regions Financial AdvisorIn Pace
Kingsman Wealth Management5.0★ (2)14 mi
Northwestern Mutual: Jay RinehartIn Pace
PNC Private Bank1.0★ (2)9 mi
Principal Financial Group3.0★ (2)13 mi
Raymond James Financial ServicesIn Pace
Safe Harbor Fiduciary5.0★ (2)14 mi
SmartPro Financial5.0★ (2)10 mi
Warren Averett4.0★ (2)14 mi
WEALTHWAVE5.0★ (2)13 mi

How we ranked Pace financial advisors

We scored 58 Pace financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Pace data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Pace: frequently asked questions

Which financial advisor has the highest RFA Score in Pace?

By RFA Score, the highest-ranked financial advisor in Pace, FL is SWAN Capital with an RFA Score of 75/100. It has 5.0★ from 322 Google reviews. H Doerr & Associates LLP, CPA (#2) and Sigma Accounting & Consulting (#3) follow. We ranked 58 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Pace?

RankedFinancialAdvisors ranks 58 financial advisors serving Pace, FL. 4 of them are based in Pace; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in Pace work on weekends?

7 of 58 ranked financial advisors post Saturday hours and 2 post Sunday hours. The highest-ranked open Saturdays are Gulf Pacific Financial and Development Services Inc (#7), NW Florida Medicare (#8) and Pensacola Auto Brokers Truck Center (#24). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Pace financial advisors have?

The median Google rating among 58 rated financial advisors in Pace is 5.0★, with a median of 9 reviews. Pensacola Auto Brokers Truck Center has the most, 585 reviews, and ranks #24. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Pace count in this ranking?

Yes, if they are within 25 mi of the Pace city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Pace ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Pace a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Pace

  1. November 2026: RFA Scores recalculated for 58 financial advisors serving Pace.

More financial advisors and Pace pages