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Financial Advisors in Opelika, AL: 2026 rankings

23 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Opelika: Birchwood Lending | Auburn Mortgage Lender, RFA Score 77/100; 5.0★ from 154 Google reviews; open Saturdays until 12 AM.

  2. 8

    Most-reviewed: Heights Finance, 338 Google reviews at 5.0★, the most of 23 ranked; ranked #8.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

23 Opelika financial advisors are ranked here by RFA Score, from eight published factors. 4 open Saturdays and 1 open Sundays, based on posted hours. The median Google rating is 5.0★ across 23 rated firms.

Most of this list also appears on the Financial advisors in Auburn ranking. See Financial advisors in Auburn

Top 10 financial advisors in Opelika at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Opelika at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Birchwood Lending | Auburn Mortgage Lender775.0★ (154)Auburn, 4 mi awaySat · EveningsTop score
2Green Street Mortgage Lenders Inc715.0★ (14)Opelika——
3Rickey Lee Pitts: Primerica - Financial Services715.0★ (11)Opelika——
4Bessie Harris: Primerica - Financial Services704.9★ (10)Opelika——
5Northwestern Mutual Julie Melton705.0★ (9)Opelika——
6Bryan DeCapite - COUNTRY Financial Agent705.0★ (13)Auburn, 5 mi away——
7Ariel King: Primerica - Financial Services695.0★ (6)Opelika——
8Heights Finance695.0★ (338)Auburn, 4 mi away—Most reviews
9Edward Jones - Financial Advisor: Chris Baker, CFP®|AAMS®685.0★ (3)Opelika——
10Huntington Bank684.1★ (9)Auburn, 6 mi away——

All 23 financial advisors in Opelika, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  8. #8 Heights Finance

    Based in Auburn, 4 mi away

    69/100RFA Score

    Ranked #8 because of its Google rating and review volume: 5.0★ from 338 Google reviews, the most in Opelika.

    • 5.0★ from 338 Google reviews
    Hours
    Mon–Fri 8:30 AM–5:30 PM · Sat–Sun closed
    Address
    1550 Opelika Rd, Auburn, AL 36830
    View profile for Heights Finance(334) 821-7034

  10. #10 Huntington Bank

    Based in Auburn, 6 mi away

    68/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 4.1★ from 9 Google reviews, listed on Google as “Financial planner”.

    • 4.1★ from 9 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    807 E Glenn Ave, Auburn, AL 36830
    View profile for Huntington Bank(334) 821-2220

  11. #11 Huntington Bank

    Based in Opelika

    68/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 2.9★ from 14 Google reviews, listed on Google as “Financial planner”.

    • 2.9★ from 14 Google reviews
    Hours
    Mon–Thu 8:30 AM–4 PM · Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    414 S 7th St, Opelika, AL 36801
    View profile for Huntington Bank(334) 749-2041

  15. #15 Edward Jones - Financial Advisor: Kelly R Wilson, CFP®|ChFC®|CEPA®|AAMS®

    Based in Auburn, 6 mi away

    67/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Thu 8:30 AM–4:30 PM · Fri 8:30 AM–3 PM · Sat–Sun closed
    Address
    660 N College St Suite B, Auburn, AL 36830
    View profile for Edward Jones - Financial Advisor: Kelly R Wilson, CFP®|ChFC®|CEPA®|AAMS®(334) 501-8538

  17. #17 Parco Financial

    Based in Auburn, 9 mi away

    64/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 2.3★ from 3 Google reviews, listed on Google as “Financial planner”.

    • 2.3★ from 3 Google reviews
    Hours
    Mon–Fri 9 AM–6 PM · Sat 9 AM–4 PM · Sun closed
    Address
    2044 S College St, Auburn, AL 36832
    View profile for Parco Financial

  18. #18 Servant Path Wealth Partners

    Based in Columbus, 25 mi away

    64/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 9 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–4 PM · Sat–Sun closed
    Address
    1200 Brookstone Centre Pkwy Bldg 200 Suite 212, Columbus, GA 31904
    View profile for Servant Path Wealth Partners(706) 478-1435

  21. #21 Heights Finance

    Based in Phenix City, 23 mi away

    61/100RFA Score

    Ranked #21 because of its Google rating and review volume: 4.8★ from 235 Google reviews.

    • 4.8★ from 235 Google reviews
    Hours
    Mon–Fri 8:30 AM–5:30 PM · Sat–Sun closed
    Address
    2031 E 280 Byp, Phenix City, AL 36867
    View profile for Heights Finance(334) 448-7887

  23. #23 Republic Finance

    Based in Auburn, 9 mi away

    58/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 4.4★ from 22 Google reviews, listed on Google as “Loan agency”.

    • 4.4★ from 22 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    2021 S College St Unit B, Auburn, AL 36832
    View profile for Republic Finance(334) 887-6025

How we ranked Opelika financial advisors

We scored 23 Opelika financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Opelika data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Opelika: frequently asked questions

Which financial advisor has the highest RFA Score in Opelika?

By RFA Score, the highest-ranked financial advisor in Opelika, AL is Birchwood Lending | Auburn Mortgage Lender with an RFA Score of 77/100. It has 5.0★ from 154 Google reviews. It is open Saturdays until 12 AM. Green Street Mortgage Lenders Inc (#2) and Rickey Lee Pitts: Primerica - Financial Services (#3) follow. We ranked 23 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Opelika?

RankedFinancialAdvisors ranks 23 financial advisors serving Opelika, AL. 8 of them are based in Opelika; the rest serve it from nearby towns. Counts are as of November 2026.

Which financial advisors in Opelika work on weekends?

4 of 23 ranked financial advisors post Saturday hours and 1 post Sunday hours. The highest-ranked open Saturdays are Birchwood Lending | Auburn Mortgage Lender (#1), Parco Financial (#17) and Capital Wealth Management Group (#19). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Opelika financial advisors have?

The median Google rating among 23 rated financial advisors in Opelika is 5.0★, with a median of 9 reviews. Heights Finance has the most, 338 reviews, and ranks #8. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Opelika count in this ranking?

Yes, if they are within 25 mi of the Opelika city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Opelika ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Opelika a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Opelika

  1. November 2026: RFA Scores recalculated for 23 financial advisors serving Opelika.

More financial advisors and Opelika pages