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Financial Advisors in National City, CA: 2026 rankings

259 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in National City: Insurance Experts Solutions, RFA Score 76/100; 5.0★ from 766 Google reviews; open Saturdays until 6 PM.

  2. 2

    Most-reviewed: Accredited Debt Relief, 14,445 Google reviews at 4.8★, the most of 259 ranked; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

259 National City financial advisors are ranked here by RFA Score, from eight published factors. 40 open Saturdays and 13 open Sundays, based on posted hours. The median Google rating is 5.0★ across 259 rated firms.

Top 10 financial advisors in National City at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in National City at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Insurance Experts Solutions765.0★ (766)National CitySatTop score
2Accredited Debt Relief744.8★ (14,445)San Diego, 15 mi awaySat · Sun · EveningsMost reviews
3Pure Financial Advisors, LLC725.0★ (191)San Diego, 7 mi away——
4PDS Debt714.9★ (1,445)San Diego, 20 mi awaySat · Sun · Evenings—
5San Diego Homes Realty - Mike Aqrawi705.0★ (186)El Cajon, 11 mi awaySat · Sun—
6Darrin A. Santos, CFP®-FSI Wealth705.0★ (77)San Diego, 8 mi away——
7Savy Financial Group705.0★ (29)National City——
8One Degree Advisors705.0★ (68)San Diego, 7 mi away——
9Elite Resource Team705.0★ (26)National City——
10Taxlana694.8★ (113)San Diego, 7 mi away——

All 259 financial advisors in National City, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  2. #2 Accredited Debt Relief

    Based in San Diego, 15 mi away

    74/100RFA Score

    Ranked #2 because of its Google rating and specialty focus: 4.8★ from 14,445 Google reviews, listed on Google as “Financial consultant”.

    • 4.8★ from 14,445 Google reviews
    Hours
    Mon–Fri 5 AM–8 PM · Sat–Sun 5 AM–7 PM
    Address
    4370 La Jolla Village Dr Ste 920, San Diego, CA 92122
    View profile for Accredited Debt Relief(855) 481-7154

  4. #4 PDS Debt

    Based in San Diego, 20 mi away

    71/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 4.9★ from 1,445 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 1,445 Google reviews
    Hours
    Mon–Sun 12 AM–12 AM
    Address
    13520 Evening Creek Dr N Ste 140, San Diego, CA 92128
    View profile for PDS Debt(435) 660-4722

  8. #8 One Degree Advisors

    Based in San Diego, 7 mi away

    70/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 5.0★ from 68 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 68 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    3131 Camino Del Rio N Unit 740, San Diego, CA 92108
    View profile for One Degree Advisors(619) 282-3288

  10. #10 Taxlana

    Based in San Diego, 7 mi away

    69/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 4.8★ from 113 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 113 Google reviews
    Address
    4950 Waring Rd Ste 8, San Diego, CA 92120
    View profile for Taxlana(619) 602-0697

  11. #11 Chillax Finance

    Based in San Diego, 6 mi away

    69/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 5.0★ from 41 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 41 Google reviews
    Address
    3288 Adams Ave #16473, San Diego, CA 92116
    View profile for Chillax Finance

  13. #13 Centure Financial

    Based in National City

    69/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 5.0★ from 14 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 14 Google reviews
    Hours
    Mon–Sun 8 AM–5 PM
    View profile for Centure Financial

  16. #16 SimpliFi

    Based in San Diego, 15 mi away

    68/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 5.0★ from 100 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 100 Google reviews
    Hours
    Mon–Fri 7:30 AM–4 PM · Sat–Sun closed
    Address
    9666 Businesspark Ave Ste 111, San Diego, CA 92131
    View profile for SimpliFi(858) 695-6600

  18. #18 Platt Wealth Management

    Based in San Diego, 7 mi away

    68/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 5.0★ from 31 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 31 Google reviews
    Hours
    Mon–Thu 9 AM–4:30 PM · Fri 9 AM–4 PM · Sat–Sun closed
    Address
    3838 Camino Del Rio N Unit 365, San Diego, CA 92108
    View profile for Platt Wealth Management(619) 255-9554

  19. #19 Canter Wealth

    Based in La Jolla, 15 mi away

    68/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 5.0★ from 92 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 92 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    7825 Fay Ave #140, La Jolla, CA 92037
    View profile for Canter Wealth(858) 812-7550

  20. #20 1031 Capital Advisors

    Based in San Diego, 5 mi away

    68/100RFA Score

    Ranked #20 because of its Google rating and specialty focus: 5.0★ from 20 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 20 Google reviews
    Hours
    Mon–Sun 7 AM–7 PM
    Address
    1975 Fifth Ave Unit C, San Diego, CA 92101
    View profile for 1031 Capital Advisors(858) 378-3838

  22. #22 Jon Luskin, CFP®

    Based in San Diego, 4 mi away

    68/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 5.0★ from 17 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 17 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    San Diego, CA 92101
    View profile for Jon Luskin, CFP®

  24. #24 First Command

    Based in San Diego, 7 mi away

    68/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 4.8★ from 32 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 32 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    2650 Camino Del Rio N Suite 210, San Diego, CA 92108
    View profile for First Command(619) 299-8772

  25. #25 Wonder Wealth LLC

    Based in National City

    68/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 5.0★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 8 Google reviews
    Hours
    Mon–Thu 8 AM–5 PM · Fri 8 AM–4 PM · Sat–Sun closed
    View profile for Wonder Wealth LLC(619) 537-9680

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 259 ranked financial advisors here; the rest are on their profiles.

financial advisors in National City, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Copley Wealth Management684.8★ (82)12 mi
27Verus Capital Partners685.0★ (22)7 mi
28PracticeCFO675.0★ (112)20 mi
29Parabolic Asset Management - San Diego Financial Advisor675.0★ (14)5 mi
30Creative Planning675.0★ (99)19 mi
31Financial Haus674.9★ (18)6 mi
32Business Broker Rita Barbato The A List Group674.9★ (76)16 mi
33First Command Financial Advisor - Ruben Camacho674.9★ (19)7 mi
34After-Tax Wealth Management675.0★ (20)8 mi
35Elite Wealth Management675.0★ (16)7 mi
36Wheelhouse Credit Union - Chula Vista674.3★ (27)3 mi
37WealthChoice675.0★ (11)5 mi
38Daniel Shahmoradian, CFP - Financial Planner675.0★ (11)5 mi
39Ocean View Financial675.0★ (48)15 mi
40Brandon Welch, CFP®675.0★ (16)8 mi
41Paramount Tax & Accounting - Rancho Bernardo675.0★ (128)24 mi
42Encompass Financial Services665.0★ (81)20 mi
43Tam Wealth Management664.5★ (12)4 mi
44The Financial Planning Company665.0★ (7)4 mi
45San Diego Credit Repair Company665.0★ (8)5 mi
46First Command Financial Advisor - David Morales665.0★ (11)7 mi
47Oak Summit Wealth Management665.0★ (3)In National City
48Ryan Pinkerton, CFP® - Financial Planner665.0★ (3)In National City
49Prosperity Private Wealth664.8★ (23)10 mi
50Client First Capital665.0★ (11)7 mi

Also serving National City

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving National City
BusinessGoogle ratingDistance
Cheri Blair Financial Services5.0★ (1)In National City
Credit TacticianIn National City
Driven Wealth Management5.0★ (2)In National City
Financial institution5.0★ (1)In National City
Flagship Products LLCIn National City
Freedom Consulting and Management Inc.In National City
Fund'dIn National City
JBL Spending Planners - Money CoachingIn National City
Jennifer Jost - Diamond Life PlanningIn National City
KP Wealth Advisors5.0★ (1)In National City
Money & YouIn National City
R B Financial & Insurance ServicesIn National City
Robert Bliss CPA3.0★ (2)3 mi
Rutman Corporation - San Diego Financial & Tax Services5.0★ (1)In National City
Springboard Home Loans (San Diego Branch Office)5.0★ (1)In National City
The Finance BFFIn National City
The Henry Fiduciary Group, LLCIn National City
Vitality Health Inc.5.0★ (2)In National City
Wealth AdvocacyIn National City
Wells Fargo AdvisorsIn National City

How we ranked National City financial advisors

We scored 259 National City financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn National City data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in National City: frequently asked questions

Which financial advisor has the highest RFA Score in National City?

By RFA Score, the highest-ranked financial advisor in National City, CA is Insurance Experts Solutions with an RFA Score of 76/100. It has 5.0★ from 766 Google reviews. It is open Saturdays until 6 PM. Accredited Debt Relief (#2) and Pure Financial Advisors, LLC (#3) follow. We ranked 259 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in National City?

RankedFinancialAdvisors ranks 259 financial advisors serving National City, CA. 8 of them are based in National City; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in National City work on weekends?

40 of 259 ranked financial advisors post Saturday hours and 13 post Sunday hours. The highest-ranked open Saturdays are Insurance Experts Solutions (#1), Accredited Debt Relief (#2) and PDS Debt (#4). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do National City financial advisors have?

The median Google rating among 259 rated financial advisors in National City is 5.0★, with a median of 11 reviews. Accredited Debt Relief has the most, 14,445 reviews, and ranks #2. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside National City count in this ranking?

Yes, if they are within 25 mi of the National City city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in National City ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in National City a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for National City

  1. November 2026: RFA Scores recalculated for 259 financial advisors serving National City.
  2. November 2026: 2 duplicate listings merged.

More financial advisors and National City pages