Ranked #1 because of its Google rating and specialty focus: 5.0★ from 256 Google reviews, listed on Google as “Financial advisor”.
Financial Advisors in Madison, AL: 2026 rankings
70 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →
The short answer
- 1
Highest RFA Score in Madison: Infinity Tax & Financial Planning, RFA Score 77/100; 5.0★ from 256 Google reviews.
- 41
Most-reviewed: Heights Finance, 162 Google reviews at 4.8★, the most of 70 ranked after Infinity Tax & Financial Planning; ranked #41.
Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank
70 Madison financial advisors are ranked here by RFA Score, from eight published factors. The median Google rating is 5.0★ across 70 rated firms.
Top 10 financial advisors in Madison at a glance
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
| Rank | Business | RFA Score | Google rating | Based in | Notable for |
|---|---|---|---|---|---|
| 1 | Infinity Tax & Financial Planning | 77 | 5.0★ (256) | Huntsville, 9 mi away | Top score |
| 2 | Lawhorn & Associates Mortgage Company | 73 | 4.9★ (72) | Huntsville, 10 mi away | — |
| 3 | Next Phase Advisors | 73 | 5.0★ (37) | Huntsville, 5 mi away | — |
| 4 | Edward Jones - Financial Advisor: Davis A Whitten, AAMS® | 73 | 5.0★ (22) | Madison | — |
| 5 | First Command Financial Advisor - Mark Arn | 73 | 5.0★ (21) | Madison | — |
| 6 | Accounting Solutions | 73 | 5.0★ (21) | Madison | — |
| 7 | First Horizon Bank - Madison - Hughes Rd | 72 | 4.8★ (21) | Madison | — |
| 8 | Wealth Enhancement Group | 72 | 4.8★ (57) | Huntsville, 9 mi away | — |
| 9 | Donna Frost, Mortgage Loan Officer - First Horizon Bank | 72 | 4.9★ (17) | Madison | — |
| 10 | Anthem Advisors | 72 | 5.0★ (38) | Huntsville, 11 mi away | — |
All 70 financial advisors in Madison, in rank order
Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.
- 77/100RFA Score
Based in Huntsville, 10 mi away
73/100RFA ScoreRanked #2 because of its Google rating and specialty focus: 4.9★ from 72 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 5 mi away
73/100RFA ScoreRanked #3 because of its Google rating and specialty focus: 5.0★ from 37 Google reviews, listed on Google as “Financial planner”.
Based in Madison
73/100RFA ScoreRanked #4 because of its Google rating and specialty focus: 5.0★ from 22 Google reviews, listed on Google as “Financial consultant”.
Based in Madison
73/100RFA ScoreRanked #5 because of its Google rating and specialty focus: 5.0★ from 21 Google reviews, listed on Google as “Financial planner”.
Based in Madison
73/100RFA ScoreRanked #6 because of its Google rating and specialty focus: 5.0★ from 21 Google reviews, listed on Google as “Financial planner”.
Based in Madison
72/100RFA ScoreRanked #7 because of its Google rating and specialty focus: 4.8★ from 21 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 9 mi away
72/100RFA ScoreRanked #8 because of its Google rating and specialty focus: 4.8★ from 57 Google reviews, listed on Google as “Financial planner”.
Based in Madison
72/100RFA ScoreRanked #9 because of its Google rating and specialty focus: 4.9★ from 17 Google reviews, listed on Google as “Financial planner”.
#10 Anthem Advisors
Based in Huntsville, 11 mi away
72/100RFA ScoreRanked #10 because of its Google rating and specialty focus: 5.0★ from 38 Google reviews, listed on Google as “Financial planner”.
#11 United Community
Based in Madison
71/100RFA ScoreRanked #11 because of its Google rating and specialty focus: 4.9★ from 11 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 10 mi away
71/100RFA ScoreRanked #12 because of its Google rating and specialty focus: 5.0★ from 29 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 4 mi away
71/100RFA ScoreRanked #13 because of its Google rating and specialty focus: 5.0★ from 15 Google reviews, listed on Google as “Financial planner”.
Based in Decatur, 15 mi away
71/100RFA ScoreRanked #14 because of its Google rating and specialty focus: 4.8★ from 56 Google reviews, listed on Google as “Financial planner”.
Based in Madison
71/100RFA ScoreRanked #15 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 12 mi away
70/100RFA ScoreRanked #16 because of its Google rating and specialty focus: 5.0★ from 25 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 12 mi away
70/100RFA ScoreRanked #17 because of its Google rating and specialty focus: 5.0★ from 22 Google reviews, listed on Google as “Financial planner”.
Based in Madison
70/100RFA ScoreRanked #18 because of its Google rating and specialty focus: 5.0★ from 6 Google reviews, listed on Google as “Financial planner”.
Based in Madison
70/100RFA ScoreRanked #19 because of its Google rating and specialty focus: 5.0★ from 6 Google reviews, listed on Google as “Financial consultant”.
#20 Bankers Life
Based in Huntsville, 6 mi away
70/100RFA ScoreRanked #20 because of its Google rating and specialty focus: 4.2★ from 26 Google reviews, listed on Google as “Financial planner”.
Based in Madison
69/100RFA ScoreRanked #21 because of its Google rating and specialty focus: 3.6★ from 19 Google reviews, listed on Google as “Financial planner”.
Based in Madison
69/100RFA ScoreRanked #22 because of its Google rating and specialty focus: 5.0★ from 5 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 10 mi away
69/100RFA ScoreRanked #23 because of its Google rating and specialty focus: 5.0★ from 15 Google reviews, listed on Google as “Financial consultant”.
#24 United Community
Based in Huntsville, 10 mi away
69/100RFA ScoreRanked #24 because of its Google rating and specialty focus: 4.4★ from 29 Google reviews, listed on Google as “Financial planner”.
Based in Huntsville, 10 mi away
69/100RFA ScoreRanked #25 because of its Google rating and specialty focus: 5.0★ from 14 Google reviews, listed on Google as “Financial advisor”.
Financial advisors ranked #26 to #50
#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 70 ranked financial advisors here; the rest are on their profiles.
Also serving Madison
20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.
How we ranked Madison financial advisors
We scored 70 Madison financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.
Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Madison data |
|---|---|---|---|
| Reputation | 30% | Google star rating, adjusted for how many reviews back it (client experience, not investment results) | Measured |
| Registration | 20% | Active SEC, state or Canadian securities registration matched in public records (not yet measured) | Not yet collected |
| Review volume | 10% | Number of Google reviews, compared with the most-reviewed firm on the list | Measured |
| Recency | 5% | Share of reviews from the last 12 months | Not yet collected |
| Specialty focus | 15% | How clearly the firm offers this specialty (its Google category and name) | Measured |
| Proximity | 5% | Based in the city scores highest, less the farther away it is | Measured |
| Claimed profile | 10% | The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same) | Measured |
| Partnered | 5% | The firm links to Ranked Financial Advisors from its own website with our badge, checked periodically | Measured |
How to choose a financial advisor
- Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
- Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
- Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
- Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
- Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
- Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
- Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.
Questions to ask a financial advisor
- Are you a fiduciary for all of the advice you give me, and will you put that in writing?
- How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
- Which registrations and designations do you hold, and where can I verify them?
- Who will hold my assets, and how will I see statements directly from that custodian?
- What services are included in your fee, and what would cost extra with you as my financial advisor?
- Do you have a minimum account size or minimum fee?
- Have you or your firm had any complaints or disciplinary actions? Where would I see them?
- How often will we meet, and who will I work with day to day?
- What happens to my plan or accounts if you retire or leave the firm?
Terms explained
- Fiduciary
- Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
- Registered investment adviser (RIA)
- A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
- Investment adviser representative (IAR)
- A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
- Broker-dealer
- A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
- Regulation Best Interest (Reg BI)
- The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
- Form ADV
- The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
- Form CRS
- A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
- CRD number
- The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
- Assets under management (AUM) fee
- A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
- Fee-only
- An advisor paid only by clients, with no commissions or other payments from product providers.
- Fee-based
- An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
- CFP® professional
- A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.
Financial advisors in Madison: frequently asked questions
Which financial advisor has the highest RFA Score in Madison?
How many financial advisors are there in Madison?
What Google rating do Madison financial advisors have?
How does RankedFinancialAdvisors rank financial advisors?
Do financial advisors outside Madison count in this ranking?
Can financial advisors pay to rank higher on RankedFinancialAdvisors?
What does a financial advisor do?
How are financial advisors in Madison ranked?
How do I check a financial advisor’s registration and record?
Is every financial advisor in Madison a fiduciary?
How much do financial advisors charge?
Update log for Madison
- November 2026: RFA Scores recalculated for 70 financial advisors serving Madison.
More financial advisors and Madison pages
Financial advisors near Madison
- Financial advisors in Huntsville, AL65 ranked
- Financial advisors in Athens, AL61 ranked
- Financial advisors in Decatur, AL65 ranked
- Financial advisors in Hartselle, AL43 ranked
- Financial advisors in Cullman, AL9 ranked
- Financial advisors in Scottsboro, AL6 ranked
- Financial advisors in Albertville, AL13 ranked
- Financial advisors in East Florence, AL15 ranked
- Financial advisors in Muscle Shoals, AL15 ranked
- Financial advisors in Florence, AL15 ranked