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Financial Advisors in Lubbock, TX: 2026 rankings

24 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Lubbock: Western Finance, RFA Score 79/100; 4.9★ from 1,060 Google reviews; open Saturdays until 1 PM.

  2. 22

    Most-reviewed: Bank of America Financial Center, 59 Google reviews at 2.3★, the most of 24 ranked after Western Finance; ranked #22.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

24 Lubbock financial advisors are ranked here by RFA Score, from eight published factors. 2 open Saturdays, based on posted hours. The median Google rating is 4.7★ across 24 rated firms.

Top 10 financial advisors in Lubbock at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Lubbock at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Western Finance794.9★ (1,060)LubbockSatTop score
2Winston Wealth Advisors714.9★ (22)Lubbock——
3Angel Legacy Advisors, LLC705.0★ (15)Lubbock——
4AIM Advisory Group705.0★ (13)Lubbock——
5New York Life Insurance694.4★ (19)Lubbock——
6Lytle Financial Coaching695.0★ (10)Lubbock——
7Caprock Financial Group695.0★ (9)Lubbock——
8PlainsCapital Bank694.9★ (9)Lubbock——
9PlainsCapital Bank683.9★ (30)Lubbock——
10LoneStar Wealth Management685.0★ (6)Lubbock——

All 24 financial advisors in Lubbock, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Lubbock

    #1 Western Finance

    Based in Lubbock

    79/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.9★ from 1,060 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 1,060 Google reviews
    Hours
    Mon–Fri 9 AM–6 PM · Sat 9 AM–1 PM · Sun closed
    Address
    1812 Avenue Q, Lubbock, TX 79401
    View profile for Western Finance(806) 762-4673

  4. #4 AIM Advisory Group

    Based in Lubbock

    70/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 5.0★ from 13 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 13 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    7021 Kewanee Ave Ste 2-102, Lubbock, TX 79424
    View profile for AIM Advisory Group(806) 853-8004

  7. #7 Caprock Financial Group

    Based in Lubbock

    69/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 9 Google reviews
    Hours
    Mon–Thu 9 AM–4:30 PM · Fri 9 AM–12 PM · Sat–Sun closed
    Address
    6422 98th St #200, Lubbock, TX 79424
    View profile for Caprock Financial Group(806) 749-7870

  8. #8 PlainsCapital Bank

    Based in Lubbock

    69/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 4.9★ from 9 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 9 Google reviews
    Hours
    Mon–Tue 1 PM–4 PM · Wed closed · Thu–Fri 1 PM–4 PM · Sat–Sun closed
    Address
    4002 16th St, Lubbock, TX 79416
    View profile for PlainsCapital Bank(806) 472-2373

  9. #9 PlainsCapital Bank

    Based in Lubbock

    68/100RFA Score

    Ranked #9 because of its Google rating and specialty focus: 3.9★ from 30 Google reviews, listed on Google as “Financial planner”.

    • 3.9★ from 30 Google reviews
    Hours
    Mon–Tue 8:30 AM–4 PM · Wed closed · Thu–Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    5010 University Ave, Lubbock, TX 79413
    View profile for PlainsCapital Bank(806) 795-7131

  11. #11 PlainsCapital Bank

    Based in Lubbock

    68/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 3.8★ from 17 Google reviews, listed on Google as “Financial planner”.

    • 3.8★ from 17 Google reviews
    Hours
    Mon–Tue 8:30 AM–4 PM · Wed closed · Thu–Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    4415 4th St, Lubbock, TX 79416
    View profile for PlainsCapital Bank(806) 788-3108

  12. #12 PlainsCapital Bank

    Based in Lubbock

    67/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 3.8★ from 10 Google reviews, listed on Google as “Financial planner”.

    • 3.8★ from 10 Google reviews
    Hours
    Mon–Tue 8:30 AM–4 PM · Wed closed · Thu–Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    7316 Slide Rd, Lubbock, TX 79424
    View profile for PlainsCapital Bank(806) 798-5051

  13. #13 PlainsCapital Bank

    Based in Lubbock

    67/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 3.6★ from 16 Google reviews, listed on Google as “Financial planner”.

    • 3.6★ from 16 Google reviews
    Hours
    Mon–Tue 8:30 AM–4 PM · Wed closed · Thu–Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    2524 82nd St, Lubbock, TX 79423
    View profile for PlainsCapital Bank(806) 788-3168

  14. #14 Bankers Life

    Based in Lubbock

    67/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 3.5★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 3.5★ from 8 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    3223 S Loop 289 Ste 260, Lubbock, TX 79423
    View profile for Bankers Life(806) 792-1597

  18. #18 Wellington State Bank

    Based in Lubbock

    67/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 3.3★ from 8 Google reviews, listed on Google as “Financial consultant”.

    • 3.3★ from 8 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    7801 Quaker Ave, Lubbock, TX 79424
    View profile for Wellington State Bank(806) 785-8500

  19. #19 PlainsCapital Bank

    Based in Lubbock

    67/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 3.2★ from 10 Google reviews, listed on Google as “Financial planner”.

    • 3.2★ from 10 Google reviews
    Hours
    Mon–Tue 8:30 AM–4 PM · Wed closed · Thu–Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    9802 Quaker Ave, Lubbock, TX 79424
    View profile for PlainsCapital Bank(806) 798-5001

  20. #20 PlainsCapital Bank

    Based in Lubbock

    66/100RFA Score

    Ranked #20 because of its Google rating and specialty focus: 2.8★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 2.8★ from 8 Google reviews
    Hours
    Mon–Tue 8 AM–5 PM · Wed closed · Thu–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    5821 82nd St, Lubbock, TX 79424
    View profile for PlainsCapital Bank(806) 795-7131

Also serving Lubbock

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving Lubbock
BusinessGoogle ratingDistance
BentOak Capital5.0★ (2)In Lubbock
Edward Jones - Financial Advisor: Alex Ghilea5.0★ (1)In Lubbock
Edward Jones - Financial Advisor: Chance M Rocha5.0★ (2)In Lubbock
Edward Jones - Financial Advisor: Daniel C Castro5.0★ (2)In Lubbock
Edward Jones - Financial Advisor: Ellen Horn5.0★ (2)In Lubbock
Edward Jones - Financial Advisor: James E Shirey, AAMS®5.0★ (2)In Lubbock
Edward Jones - Financial Advisor: James P Reynolds, CFP®|AAMS®5.0★ (2)In Lubbock
Edward Jones - Financial Advisor: Kathy Moeller, CRPC™3.0★ (2)In Lubbock
Edward Jones - Financial Advisor: Westin W Tucker5.0★ (2)In Lubbock
First Choice Financing1.0★ (2)In Lubbock
Golden Circle Financial Group LLC5.0★ (1)In Lubbock
LPL Financial3.0★ (2)In Lubbock
Luke Ford Financial- Financial Group of the Southwest5.0★ (2)In Lubbock
Merrill Lynch Financial Advisor Kyle Fulton5.0★ (1)In Lubbock
Moss Capital Management Inc1.0★ (1)In Lubbock
Northwestern Mutual Financial3.0★ (2)In Lubbock
Pennington Bass & Associates5.0★ (2)In Lubbock
RFS Financial Services5.0★ (2)In Lubbock
Wells Fargo Advisors3.0★ (2)In Lubbock
Wells Fargo Advisors5.0★ (1)In Lubbock

How we ranked Lubbock financial advisors

We scored 24 Lubbock financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Lubbock data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Lubbock: frequently asked questions

Which financial advisor has the highest RFA Score in Lubbock?

By RFA Score, the highest-ranked financial advisor in Lubbock, TX is Western Finance with an RFA Score of 79/100. It has 4.9★ from 1,060 Google reviews. It is open Saturdays until 1 PM. Winston Wealth Advisors (#2) and Angel Legacy Advisors, LLC (#3) follow. We ranked 24 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Lubbock?

RankedFinancialAdvisors ranks 24 financial advisors serving Lubbock, TX. 24 of them are based in Lubbock; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in Lubbock work on weekends?

2 of 24 ranked financial advisors post Saturday hours. The highest-ranked open Saturdays are Western Finance (#1) and Wellington State Bank (#18). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Lubbock financial advisors have?

The median Google rating among 24 rated financial advisors in Lubbock is 4.7★, with a median of 10 reviews. Western Finance has the most, 1,060 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Lubbock count in this ranking?

Yes, if they are within 25 mi of the Lubbock city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Lubbock ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Lubbock a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Lubbock

  1. November 2026: RFA Scores recalculated for 24 financial advisors serving Lubbock.
  2. November 2026: 1 duplicate listing merged.

More financial advisors and Lubbock pages

Financial advisors near Lubbock