Ranked #1 because of its Google rating and specialty focus: 4.9★ from 431 Google reviews, listed on Google as “Investment service”.
Financial Advisors in Los Lunas, NM: 2026 rankings
42 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →
The short answer
- 1
Highest RFA Score in Los Lunas: Horizon Trust Company, RFA Score 73/100; 4.9★ from 431 Google reviews.
- 2
Most-reviewed: Choice Mortgage Group New Mexico, 108 Google reviews at 5.0★, the most of 42 ranked after Horizon Trust Company; ranked #2.
Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank
42 Los Lunas financial advisors are ranked here by RFA Score, from eight published factors. 5 open Saturdays and 3 open Sundays, based on posted hours. The median Google rating is 4.6★ across 42 rated firms.
Top 10 financial advisors in Los Lunas at a glance
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
| Rank | Business | RFA Score | Google rating | Based in | Hours | Notable for |
|---|---|---|---|---|---|---|
| 1 | Horizon Trust Company | 73 | 4.9★ (431) | Albuquerque, 22 mi away | — | Top score |
| 2 | Choice Mortgage Group New Mexico | 69 | 5.0★ (108) | Albuquerque, 24 mi away | — | Most reviews |
| 3 | UMB Bank (with drive-thru services) | 67 | 3.5★ (16) | Los Lunas | — | — |
| 4 | Oakmont Advisory Group - Fiduciary Financial Advisor, Albuquerque, NM | 67 | 5.0★ (39) | Albuquerque, 22 mi away | — | — |
| 5 | BMO Bank N.A Branches | 66 | 3.1★ (29) | Los Lunas | Sat | — |
| 6 | Edward Jones - Financial Advisor: Andrew L Spears | 66 | 3.7★ (3) | Los Lunas | — | — |
| 7 | MarCia Financial, LLC | 66 | 5.0★ (24) | Albuquerque, 22 mi away | — | — |
| 8 | Steve Lynch Wealth Management | 65 | 4.6★ (34) | Albuquerque, 23 mi away | — | — |
| 9 | Specialized Trust Company | 65 | 4.1★ (80) | Albuquerque, 22 mi away | — | — |
| 10 | Wealth Management & Legacy Planning Group | 65 | 4.9★ (19) | Albuquerque, 22 mi away | — | — |
All 42 financial advisors in Los Lunas, in rank order
Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.
- 73/100RFA Score
Based in Albuquerque, 24 mi away
69/100RFA ScoreRanked #2 because of its Google rating and specialty focus: 5.0★ from 108 Google reviews, listed on Google as “Financial planner”.
Based in Los Lunas
67/100RFA ScoreRanked #3 because of its Google rating and specialty focus: 3.5★ from 16 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 22 mi away
67/100RFA ScoreRanked #4 because of its Google rating and specialty focus: 5.0★ from 39 Google reviews, listed on Google as “Financial planner”.
Based in Los Lunas
66/100RFA ScoreRanked #5 because of its Google rating and specialty focus: 3.1★ from 29 Google reviews, listed on Google as “Financial planner”.
Based in Los Lunas
66/100RFA ScoreRanked #6 because of its Google rating and specialty focus: 3.7★ from 3 Google reviews, listed on Google as “Financial consultant”.
Based in Albuquerque, 22 mi away
66/100RFA ScoreRanked #7 because of its Google rating and specialty focus: 5.0★ from 24 Google reviews, listed on Google as “Financial consultant”.
Based in Albuquerque, 23 mi away
65/100RFA ScoreRanked #8 because of its Google rating and specialty focus: 4.6★ from 34 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 22 mi away
65/100RFA ScoreRanked #9 because of its Google rating and specialty focus: 4.1★ from 80 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 22 mi away
65/100RFA ScoreRanked #10 because of its Google rating and specialty focus: 4.9★ from 19 Google reviews, listed on Google as “Financial advisor”.
Based in Albuquerque, 25 mi away
64/100RFA ScoreRanked #11 because of its Google rating and specialty focus: 5.0★ from 20 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 23 mi away
64/100RFA ScoreRanked #12 because of its Google rating and specialty focus: 5.0★ from 12 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 23 mi away
64/100RFA ScoreRanked #13 because of its Google rating and specialty focus: 5.0★ from 12 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 24 mi away
63/100RFA ScoreRanked #14 because of its Google rating and specialty focus: 5.0★ from 11 Google reviews, listed on Google as “Financial planner”.
#15 First Command
Based in Albuquerque, 23 mi away
63/100RFA ScoreRanked #15 because of its Google rating and specialty focus: 4.6★ from 12 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 22 mi away
63/100RFA ScoreRanked #16 because of its Google rating and specialty focus: 4.1★ from 15 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 23 mi away
63/100RFA ScoreRanked #17 because of its Google rating and specialty focus: 5.0★ from 8 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 20 mi away
62/100RFA ScoreRanked #18 because of its Google rating and specialty focus: 3.6★ from 19 Google reviews, listed on Google as “Financial planner”.
#19 Graceful Wealth
Based in Albuquerque, 25 mi away
62/100RFA ScoreRanked #19 because of its Google rating and specialty focus: 5.0★ from 9 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 20 mi away
62/100RFA ScoreRanked #20 because of its Google rating and specialty focus: 3.4★ from 10 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 22 mi away
62/100RFA ScoreRanked #21 because of its Google rating and specialty focus: 5.0★ from 5 Google reviews, listed on Google as “Financial advisor”.
Based in Albuquerque, 22 mi away
61/100RFA ScoreRanked #22 because of its Google rating and specialty focus: 3.8★ from 8 Google reviews, listed on Google as “Financial planner”.
Based in Albuquerque, 22 mi away
61/100RFA ScoreRanked #23 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial consultant”.
#24 investUS llc
Based in Albuquerque, 20 mi away
61/100RFA ScoreRanked #24 because of its Google rating and specialty focus: 5.0★ from 3 Google reviews, listed on Google as “Investment service”.
Based in Albuquerque, 23 mi away
61/100RFA ScoreRanked #25 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial planner”.
All 42 financial advisors
#1 to #25 are shown in full above. Here are #26 to #42, in RFA Score order; each links to its profile.
| Rank | Business | RFA Score | Google rating | Distance |
|---|---|---|---|---|
| 26 | Portfolio Wealth Advisors | 61 | 5.0★ (4) | 23 mi |
| 27 | Charles Schwab | 61 | 3.3★ (15) | 23 mi |
| 28 | Edelman Financial Engines | 61 | 3.7★ (6) | 22 mi |
| 29 | Morgan Stanley Financial Advisors | 61 | 3.7★ (6) | 22 mi |
| 30 | Fidelity Investments | 61 | 3.1★ (10) | 22 mi |
| 31 | Secure Trust Representatives, Inc | 61 | 3.7★ (3) | 20 mi |
| 32 | Isaac Suazo - Wealth Financial Advisor | 61 | 5.0★ (3) | 23 mi |
| 33 | Albuquerque, NM Branch Office - UBS Financial Services Inc. | 61 | 4.0★ (4) | 23 mi |
| 34 | TruePath Financial Planning | 60 | 5.0★ (4) | 25 mi |
| 35 | Michael R. Rose Wealth Management | 60 | 5.0★ (3) | 24 mi |
| 36 | TD Ameritrade | 60 | 2.7★ (10) | 23 mi |
| 37 | Wells Fargo Advisors | 60 | 3.7★ (3) | 22 mi |
| 38 | Edward Jones - Financial Advisor: Dustin G Myers, CFP® | 60 | 3.4★ (5) | 24 mi |
| 39 | Wells Fargo Private Bank | 59 | 1.0★ (3) | 20 mi |
| 40 | Kaitlyn Renee Klein-sutton: Primerica - Financial Services | 59 | 3.0★ (4) | 25 mi |
| 41 | Scott Roland Lasher: Primerica - Financial Services | 59 | 2.3★ (3) | 24 mi |
| 42 | Paragon Assets | 53 | 5.0★ (6) | 20 mi |
Also serving Los Lunas
20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.
How we ranked Los Lunas financial advisors
We scored 42 Los Lunas financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.
Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Los Lunas data |
|---|---|---|---|
| Reputation | 30% | Google star rating, adjusted for how many reviews back it (client experience, not investment results) | Measured |
| Registration | 20% | Active SEC, state or Canadian securities registration matched in public records (not yet measured) | Not yet collected |
| Review volume | 10% | Number of Google reviews, compared with the most-reviewed firm on the list | Measured |
| Recency | 5% | Share of reviews from the last 12 months | Not yet collected |
| Specialty focus | 15% | How clearly the firm offers this specialty (its Google category and name) | Measured |
| Proximity | 5% | Based in the city scores highest, less the farther away it is | Measured |
| Claimed profile | 10% | The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same) | Measured |
| Partnered | 5% | The firm links to Ranked Financial Advisors from its own website with our badge, checked periodically | Measured |
How to choose a financial advisor
- Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
- Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
- Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
- Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
- Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
- Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
- Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.
Questions to ask a financial advisor
- Are you a fiduciary for all of the advice you give me, and will you put that in writing?
- How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
- Which registrations and designations do you hold, and where can I verify them?
- Who will hold my assets, and how will I see statements directly from that custodian?
- What services are included in your fee, and what would cost extra with you as my financial advisor?
- Do you have a minimum account size or minimum fee?
- Have you or your firm had any complaints or disciplinary actions? Where would I see them?
- How often will we meet, and who will I work with day to day?
- What happens to my plan or accounts if you retire or leave the firm?
Terms explained
- Fiduciary
- Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
- Registered investment adviser (RIA)
- A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
- Investment adviser representative (IAR)
- A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
- Broker-dealer
- A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
- Regulation Best Interest (Reg BI)
- The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
- Form ADV
- The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
- Form CRS
- A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
- CRD number
- The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
- Assets under management (AUM) fee
- A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
- Fee-only
- An advisor paid only by clients, with no commissions or other payments from product providers.
- Fee-based
- An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
- CFP® professional
- A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.
Financial advisors in Los Lunas: frequently asked questions
Which financial advisor has the highest RFA Score in Los Lunas?
How many financial advisors are there in Los Lunas?
Which financial advisors in Los Lunas work on weekends?
What Google rating do Los Lunas financial advisors have?
How does RankedFinancialAdvisors rank financial advisors?
Do financial advisors outside Los Lunas count in this ranking?
Can financial advisors pay to rank higher on RankedFinancialAdvisors?
What does a financial advisor do?
How are financial advisors in Los Lunas ranked?
How do I check a financial advisor’s registration and record?
Is every financial advisor in Los Lunas a fiduciary?
How much do financial advisors charge?
Update log for Los Lunas
- November 2026: RFA Scores recalculated for 42 financial advisors serving Los Lunas.