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Financial Advisors in London, ON: 2026 rankings

108 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in London: Fine Motors of London, RFA Score 78/100; 4.8★ from 278 Google reviews; open Saturdays until 4 PM.

  2. 3

    Most-reviewed: Welker & Associates Inc., 168 Google reviews at 4.9★, the most of 108 ranked after Fine Motors of London; ranked #3.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

108 London financial advisors are ranked here by RFA Score, from eight published factors. 15 open Saturdays and 4 open Sundays, based on posted hours. The median Google rating is 5.0★ across 108 rated firms.

Top 10 financial advisors in London at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in London at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Fine Motors of London784.8★ (278)LondonSatTop score
2Jeff Krieger - TMG - The Mortgage Group (OMAC Division)775.0★ (148)LondonEvenings—
3Welker & Associates Inc.774.9★ (168)London—Most reviews
4New Life Mortgages755.0★ (66)LondonSat · Evenings—
5Bayswater Wealth - IPC Wealth Inc. - Patrick Briscoe755.0★ (62)London——
6NexMil744.7★ (99)LondonEvenings—
7TaxMint745.0★ (48)LondonEvenings—
8LSP Canada735.0★ (42)London——
94 Pillars - Financial Wellness Advocates735.0★ (40)London——
10Femi Financial Advisor734.9★ (42)London——

All 108 financial advisors in London, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in London

    Based in London

    78/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.8★ from 278 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 278 Google reviews
    Hours
    Mon–Thu 10 AM–6 PM · Fri 10 AM–5 PM · Sat 10 AM–4 PM · Sun closed
    Address
    562 Hamilton Rd, London, ON N5Z 1S6
  2. Based in London

    75/100RFA Score

    Ranked #4 because of its Google rating and specialty focus: 5.0★ from 66 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 66 Google reviews
    Hours
    Mon–Thu 8:30 AM–10 PM · Fri 8:30 AM–8 PM · Sat 10 AM–8 PM · Sun closed
    Address
    204 Oxford St W, London, ON N6H 1S4
  3. Based in London

    74/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 4.7★ from 99 Google reviews, listed on Google as “Financial consultant”.

    • 4.7★ from 99 Google reviews
    Hours
    Mon–Fri 10 AM–9 PM · Sat–Sun closed
    Address
    140 Optimist Park Dr, London, ON N6K 4M1
  4. Based in London

    74/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 5.0★ from 48 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 48 Google reviews
    Hours
    Mon–Fri 9 AM–7 PM · Sat–Sun closed
  5. Based in London

    73/100RFA Score

    Ranked #8 because of its Google rating and specialty focus: 5.0★ from 42 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 42 Google reviews
    Hours
    Mon–Fri 10 AM–6 PM · Sat–Sun closed
    Address
    1225 Wonderland Rd N #9, London, ON N6G 2V9
  6. Based in London

    73/100RFA Score

    Ranked #10 because of its Google rating and specialty focus: 4.9★ from 42 Google reviews, listed on Google as “Financial advisor”.

    • 4.9★ from 42 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    Suite 627, 380 Wellington St Tower B, 6th Floor, London, ON N6A 5B5
  7. Based in London

    73/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 5.0★ from 33 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 33 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    Suite 240, 339 Wellington Rd, London, ON N6C 5Z9
  8. Based in London

    72/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 5.0★ from 28 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 28 Google reviews
    Hours
    Mon–Fri 9 AM–7 PM · Sat 9 AM–5 PM · Sun closed
    Address
    1785 Wonderland Rd N, London, ON N6G 5C2
  9. Based in London

    72/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 5.0★ from 28 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 28 Google reviews
    Hours
    Mon–Thu 8:30 AM–4:30 PM · Fri 8:30 AM–3 PM · Sat–Sun closed
    Address
    100 Wellington St Unit 101, London, ON N6B 1B7
  10. Based in London

    71/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 4.6★ from 30 Google reviews, listed on Google as “Financial consultant”.

    • 4.6★ from 30 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–4 PM · Sat–Sun closed
    Address
    339 Wellington Rd Ste 230, London, ON N6C 5Z9
  11. Based in London

    71/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 4.7★ from 25 Google reviews, listed on Google as “Financial planner”.

    • 4.7★ from 25 Google reviews
    Hours
    Mon–Thu 8 AM–8 PM · Fri–Sun 8 AM–5 PM
    Address
    380 Wellington St Tower B, 6th Floor, London, ON N6A 5B5
  12. Based in London

    71/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 5.0★ from 17 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 17 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    11 Balmoral Ave, London, ON N5Y 2K9

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 108 ranked financial advisors here; the rest are on their profiles.

financial advisors in London, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Saoirse Howe - Advisor, Sun Life705.0★ (15)In London
27Daniel Beltran - Sun Life Financial Advisor705.0★ (13)In London
28Dean & Associates Accounting - London705.0★ (13)In London
29David Davies, CFP, CLU, CCS - Sun Life Financial Advisor705.0★ (13)In London
30Edward Jones - Financial Advisor: Conor Catomeris705.0★ (13)In London
31Erica McAlister QAFP- Sun Life Financial Advisor705.0★ (12)In London
32Creighton Financial Group704.7★ (15)In London
33Williams Financial Group | Manulife Wealth Inc.704.7★ (15)In London
34SPM Financial704.6★ (16)In London
35Mary Vargyas Marentette - Desjardins Financial Security Independent Network705.0★ (11)In London
36Stiller Financial704.5★ (16)In London
37Edward Jones - Financial Advisor: Michael R Pek, CFP®694.8★ (10)In London
38CIBC Wood Gundy London Branch694.3★ (14)In London
39Cornerstone Financial Management Inc.694.6★ (11)In London
40Pravin Bagwe695.0★ (8)In London
41Gallant Wealth Inc.695.0★ (8)In London
42Lewkowitz Financial695.0★ (8)In London
43Ford Keast LLP694.1★ (14)In London
44Edward Jones - Financial Advisor: Leanne Beattie, CIM®|FCSI®|CEPA®694.9★ (8)In London
45Mortgage Network London Inc685.0★ (7)In London
46Smart Move Financial Planning685.0★ (7)In London
47Benke & Associates | IG Private Wealth Management685.0★ (6)In London
48Mary Keetch Financial Services Group685.0★ (6)In London
49PlanEasy Inc.685.0★ (6)In London
50Edward Jones - Financial Advisor: Michael B Rivard685.0★ (5)In London

Also serving London

20 more financial advisors within 40 km that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

How we ranked London financial advisors

We scored 108 London financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn London data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in London: frequently asked questions

Which financial advisor has the highest RFA Score in London?

By RFA Score, the highest-ranked financial advisor in London, ON is Fine Motors of London with an RFA Score of 78/100. It has 4.8★ from 278 Google reviews. It is open Saturdays until 4 PM. Jeff Krieger - TMG - The Mortgage Group (OMAC Division) (#2) and Welker & Associates Inc. (#3) follow. We ranked 108 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in London?

RankedFinancialAdvisors ranks 108 financial advisors serving London, ON. 50 of them are based in London; the rest serve it from nearby towns. Another 20 within 40 km are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in London work on weekends?

15 of 108 ranked financial advisors post Saturday hours and 4 post Sunday hours. The highest-ranked open Saturdays are Fine Motors of London (#1), New Life Mortgages (#4) and Joseph Rodrigues - Financial Services (#13). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do London financial advisors have?

The median Google rating among 108 rated financial advisors in London is 5.0★, with a median of 13 reviews. Fine Motors of London has the most, 278 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside London count in this ranking?

Yes, if they are within 40 km of the London city centre, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in London ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration?

Search the person and the firm on the Canadian Securities Administrators’ National Registration Search, and for investment and mutual fund dealer representatives on CIRO AdvisorReport.

Who regulates financial advisors in London?

Advisors who sell or recommend securities register with the provincial securities regulator, and representatives of investment and mutual fund dealers are also overseen by CIRO. In Ontario, the titles “Financial Planner” and “Financial Advisor” are restricted to people holding a credential approved by FSRA.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for London

  1. November 2026: RFA Scores recalculated for 108 financial advisors serving London.