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Financial Advisors in Honolulu, HI: 2026 rankings

78 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Honolulu: Estate Planning Consultants of Hawaii Inc., RFA Score 79/100; 5.0★ from 92 Google reviews.

  2. 15

    Most-reviewed: Wealthful LLC, 80 Google reviews at 4.9★, the most of 78 ranked after Estate Planning Consultants of Hawaii Inc.; ranked #15.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

78 Honolulu financial advisors are ranked here by RFA Score, from eight published factors. 15 open Saturdays and 7 open Sundays, based on posted hours. The median Google rating is 5.0★ across 78 rated firms.

Top 10 financial advisors in Honolulu at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Honolulu at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Estate Planning Consultants of Hawaii Inc.795.0★ (92)Honolulu—Top score
2Andrews Advisory Associates, LLC765.0★ (35)Honolulu——
3Matthew Ned Melton: Primerica - Financial Services755.0★ (56)Hālawa Heights, 8 mi away——
4Sage Capone - Sage Financial Investments754.9★ (31)Honolulu——
5Fee-Only Planning Hawaii745.0★ (24)Honolulu——
6First Command Financial Advisor - Jerry Panetta745.0★ (42)‘Ewa Beach, 7 mi away——
7Financial Planning Hawaii745.0★ (22)Honolulu——
8Masuda Lehrman Wealth735.0★ (18)HonoluluSat · Sun—
9Lifestyle Wealth Management735.0★ (36)Kailua, 9 mi away——
10First Command Financial Advisor - Yvonne Rubillos, CMFA™735.0★ (27)‘Ewa Beach, 7 mi away——

All 78 financial advisors in Honolulu, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  12. #12 First Command

    Based in Hālawa Heights, 7 mi away

    73/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 4.8★ from 31 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 31 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    98-211 Pali Momi St Ste 405, Aiea, HI 96701
    View profile for First Command(808) 487-7222

  13. #13 INPAC WEALTH

    Based in Honolulu

    72/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 5.0★ from 14 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 14 Google reviews
    Hours
    Mon–Fri 8 AM–4 PM · Sat–Sun closed
    Address
    745 Fort Street Mall Ste 888, 8th Floor, Honolulu, HI 96813
    View profile for INPAC WEALTH(808) 784-4000

  15. #15 Wealthful LLC

    Based in Honolulu

    72/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 4.9★ from 80 Google reviews, listed on Google as “Financial institution”.

    • 4.9★ from 80 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    725 Kapiolani Blvd # C105, Honolulu, HI 96813
    View profile for Wealthful LLC(808) 913-1380

  16. #16 Kelly Westmoreland

    Based in Honolulu

    72/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 5.0★ from 11 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 11 Google reviews
    Hours
    Mon–Fri 9 AM–4 PM · Sat–Sun closed
    Address
    6700 Kalanianaʻole Hwy Unit 215, Honolulu, HI 96825
    View profile for Kelly Westmoreland(808) 381-1507

  20. #20 Charles Schwab

    Based in Honolulu

    71/100RFA Score

    Ranked #20 because of its Google rating and specialty focus: 3.8★ from 21 Google reviews, listed on Google as “Financial consultant”.

    • 3.8★ from 21 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    841 Bishop St Ste 145, Honolulu, HI 96813
    View profile for Charles Schwab(808) 532-9780

  22. #22 Wealthy Mindset

    Based in Kapolei, 15 mi away

    71/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 5.0★ from 26 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 26 Google reviews
    Hours
    Mon–Fri 8 AM–8 PM · Sat–Sun 11 AM–6 PM
    Address
    590 Farrington Hwy #524, Kapolei, HI 96707
    View profile for Wealthy Mindset(808) 797-0419

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 78 ranked financial advisors here; the rest are on their profiles.

financial advisors in Honolulu, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Scott Gardner & Co LLC705.0★ (7)In Honolulu
27Agape Wealth Management LLC705.0★ (7)In Honolulu
28Christian Garcia: Primerica - Financial Services704.9★ (15)8 mi
29American Savings Bank704.6★ (17)9 mi
30First Command Financial Advisor - Matthew Nilsen, CMFA™705.0★ (12)7 mi
31American Savings Bank704.3★ (25)11 mi
32First Command Financial Advisor - Kyle Phillips, CMFA™705.0★ (11)7 mi
33Prestige Business Financial Services LLC704.4★ (7)In Honolulu
34WFG Hawaii - Legacy Builders695.0★ (5)In Honolulu
35Smart Assets of Hawaii695.0★ (5)In Honolulu
36WestPac Wealth Partners695.0★ (5)In Honolulu
37SEA Financial Hawaii695.0★ (5)In Honolulu
38Sheryl K O Kozuma: Primerica - Financial Services694.8★ (5)In Honolulu
39AXA Advisors694.3★ (6)In Honolulu
40First Command District Advisor - Erica Brown, RICP®|CFP®695.0★ (9)7 mi
41American Savings Bank693.7★ (25)7 mi
42CreativeNurse695.0★ (4)In Honolulu
43Edward Jones - Financial Advisor: Andrei K Ichinose, CFP®695.0★ (11)12 mi
44First Command Financial Advisor - Ellie Grippin685.0★ (7)7 mi
45Pacific Financial Navigators LLC684.3★ (4)In Honolulu
46Merrill Lynch Wealth Management683.6★ (5)In Honolulu
47Prudential Life Insurance & Financial Services683.4★ (5)In Honolulu
48Sinita Uluave: Primerica - Financial Services685.0★ (7)8 mi
49Robert Priske LLC685.0★ (3)In Honolulu
50Debbie Transfiguracion: Primerica - Financial Services684.9★ (9)11 mi

Also serving Honolulu

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving Honolulu
BusinessGoogle ratingDistance
Anton Financial5.0★ (2)In Honolulu
ARK Wealth Advisory Group5.0★ (1)In Honolulu
Coda Financial Group5.0★ (2)In Honolulu
Creative Planning3.5★ (2)In Honolulu
Daniel Robertson - Private Wealth Advisor, Ameriprise Financial Services, LLC5.0★ (2)In Honolulu
Edward Jones1.0★ (2)In Honolulu
Edward Jones - Financial Advisor: Carl T Takata, CFP®|ChFC®|CLU®5.0★ (2)In Honolulu
Edward Jones - Financial Advisor: Keoki S Ching5.0★ (2)In Honolulu
Edward Jones - Financial Advisor: Maria Mera, CEPA®|AAMS®|ADPA®|CRPC™5.0★ (2)In Honolulu
Hawaii Financial Advisors, Inc.5.0★ (2)In Honolulu
Kristi Tanigawa Chun, Partner - Hipac Financial5.0★ (2)In Honolulu
Latitude Wealth Management5.0★ (2)In Honolulu
Laulima Family Offices5.0★ (2)In Honolulu
Lee Financial Group Hawaii3.5★ (2)In Honolulu
LPL Financial3.0★ (2)In Honolulu
Northwestern Mutual5.0★ (2)In Honolulu
Samuel I Acosta: Primerica - Financial Services5.0★ (2)In Honolulu
Scott Endow - Financial Advisor, Ameriprise Financial Services, LLC5.0★ (2)In Honolulu
Stacia Murray - Private Wealth Advisor, Ameriprise Financial Services, LLC5.0★ (2)In Honolulu
U.S. Small Business Administration - Honolulu5.0★ (2)In Honolulu

How we ranked Honolulu financial advisors

We scored 78 Honolulu financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Honolulu data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Honolulu: frequently asked questions

Which financial advisor has the highest RFA Score in Honolulu?

By RFA Score, the highest-ranked financial advisor in Honolulu, HI is Estate Planning Consultants of Hawaii Inc. with an RFA Score of 79/100. It has 5.0★ from 92 Google reviews. Andrews Advisory Associates, LLC (#2) and Matthew Ned Melton: Primerica - Financial Services (#3) follow. We ranked 78 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Honolulu?

RankedFinancialAdvisors ranks 78 financial advisors serving Honolulu, HI. 30 of them are based in Honolulu; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in Honolulu work on weekends?

15 of 78 ranked financial advisors post Saturday hours and 7 post Sunday hours. The highest-ranked open Saturdays are Masuda Lehrman Wealth (#8), Joseph Paul Almeida Jr: Primerica - Financial Services (#19) and Wealthy Mindset (#22). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Honolulu financial advisors have?

The median Google rating among 78 rated financial advisors in Honolulu is 5.0★, with a median of 8 reviews. Estate Planning Consultants of Hawaii Inc. has the most, 92 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Honolulu count in this ranking?

Yes, if they are within 25 mi of the Honolulu city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Honolulu ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Honolulu a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Honolulu

  1. November 2026: RFA Scores recalculated for 78 financial advisors serving Honolulu.

More financial advisors and Honolulu pages