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Financial Advisors in El Paso, TX: 2026 rankings

62 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in El Paso: American Consumer Credit Counseling, Inc., RFA Score 80/100; 5.0★ from 797 Google reviews; open Saturdays until 6 PM.

  2. 2

    Most-reviewed: Western Finance, 574 Google reviews at 4.9★, the most of 62 ranked after American Consumer Credit Counseling, Inc.; ranked #2.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

62 El Paso financial advisors are ranked here by RFA Score, from eight published factors. 19 open Saturdays and 5 open Sundays, based on posted hours. The median Google rating is 5.0★ across 62 rated firms.

Top 10 financial advisors in El Paso at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in El Paso at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1American Consumer Credit Counseling, Inc.805.0★ (797)El PasoSat · EveningsTop score
2Western Finance784.9★ (574)El PasoSatMost reviews
3Western Finance784.9★ (502)El PasoSat—
4Western-Shamrock Finance764.9★ (221)El PasoSat—
5First Command Financial Advisor - Jason Faras745.0★ (71)El Paso——
6CREDIT BOOSTERS - Affordable Credit Repair Services El Paso744.7★ (120)El PasoSat · Sun · Evenings—
7Contadores Cd. Juárez - Enlace Empresarial735.0★ (74)Socorro, 3 mi away——
8First Command Financial Advisor - Matthew Turner735.0★ (55)El Paso——
9Daniel Rodriguez: Primerica - Financial Services725.0★ (39)El Paso——
10Sheid Wealth Management725.0★ (38)El Paso——

All 62 financial advisors in El Paso, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  2. #2 Western Finance

    Based in El Paso

    78/100RFA Score

    Ranked #2 because of its Google rating and specialty focus: 4.9★ from 574 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 574 Google reviews
    Hours
    Mon–Fri 9 AM–6 PM · Sat 9 AM–1 PM · Sun closed
    Address
    5400 N Mesa St H, El Paso, TX 79912
    View profile for Western Finance(915) 581-8370

  3. #3 Western Finance

    Based in El Paso

    78/100RFA Score

    Ranked #3 because of its Google rating and specialty focus: 4.9★ from 502 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 502 Google reviews
    Hours
    Mon–Fri 9 AM–6 PM · Sat 9 AM–1 PM · Sun closed
    Address
    4301 Montana Ave STE C & D, El Paso, TX 79903
    View profile for Western Finance(915) 562-1061

  17. #17 Symphony Financial

    Based in El Paso

    70/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 5.0★ from 13 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 13 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    4855 N Mesa St Unit 120, El Paso, TX 79912
    View profile for Symphony Financial(915) 585-8770

  18. #18 Charles Schwab

    Based in El Paso

    70/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 4.3★ from 30 Google reviews, listed on Google as “Financial consultant”.

    • 4.3★ from 30 Google reviews
    Address
    1945 Northwestern Dr, El Paso, TX 79912
    View profile for Charles Schwab

  19. #19 First Command

    Based in El Paso

    69/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 4.4★ from 23 Google reviews, listed on Google as “Financial planner”.

    • 4.4★ from 23 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    4712 Woodrow Bean Transmt Dr, Suite F, El Paso, TX 79924
    View profile for First Command(915) 772-0100

  25. #25 Alex Barron

    Based in El Paso

    68/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 4.6★ from 9 Google reviews, listed on Google as “Financial consultant”.

    • 4.6★ from 9 Google reviews
    Hours
    Mon–Fri 2 PM–7 PM · Sat 10 AM–2 PM · Sun closed
    Address
    11 Diamond Crest Ln, El Paso, TX 79902
    View profile for Alex Barron(415) 425-6434

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 62 ranked financial advisors here; the rest are on their profiles.

financial advisors in El Paso, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Gerardo Castrellon at SmarterMortgage - Mortgage Lender in Texas685.0★ (7)In El Paso
27First Command Financial Advisor - John Auger685.0★ (7)In El Paso
28Trilogy Financial Planning685.0★ (7)In El Paso
29CAPSOL684.7★ (15)5 mi
30The Credit Specialists685.0★ (6)In El Paso
31Crown Wealth Strategies, El Paso Wealth Management Dipp Metzger CFP Certified Financial Planner685.0★ (6)In El Paso
32Edward Jones - Financial Advisor: Jesus Horton, CFP®|ChFC®|ABFP®|AAMS®|CRPC™|CRPS™685.0★ (6)In El Paso
33The Loper Group685.0★ (6)In El Paso
34Primerica Financial Services//Aleman/Jaime & Associates684.3★ (7)In El Paso
35Franklin Star675.0★ (5)In El Paso
36Edward Jones - Financial Advisor: Bradley V Byers675.0★ (5)In El Paso
37Butterworth & Macias P.C675.0★ (5)In El Paso
38Edward Jones - Financial Advisor: Keith D Erickson, ChFC®675.0★ (5)In El Paso
39West Texas Financial674.0★ (8)In El Paso
40Sylvia Amaya Ibarra: Primerica - Financial Services674.8★ (5)In El Paso
41Northwestern Mutual674.3★ (6)In El Paso
42Armando Salas CFP® - Gentry Partners Wealth Management675.0★ (4)In El Paso
43Texas Consumer Credit Services673.4★ (37)In El Paso
44Dominique Lacarra Wealth Management675.0★ (3)In El Paso
45Lauterbach Financial Advisors675.0★ (3)In El Paso
46Iron Oak Capital Management675.0★ (3)In El Paso
47Carson Wealth675.0★ (3)In El Paso
48Mary Hudson: Northwestern Mutual675.0★ (3)In El Paso
49Power Funding Ltd663.4★ (5)In El Paso
50Wells Fargo Advisors663.7★ (3)In El Paso

Also serving El Paso

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving El Paso
BusinessGoogle ratingDistance
Actuaries & Associates5.0★ (2)In El Paso
Aserta Grupo Financiero5.0★ (1)In El Paso
Asher M Feinberg - Morgan Stanley5.0★ (1)In El Paso
Bobby Blanco CWS5.0★ (1)In El Paso
Carr, Riggs & Ingram5.0★ (1)In El Paso
First Command Financial Advisor - Jacinto Serna5.0★ (2)In El Paso
Jorge Vielledent ChFC, CLU, Synergy Wealth Management3.0★ (2)In El Paso
Luis Landin - Financial Advisor, Ameriprise Financial Services, LLC5.0★ (1)In El Paso
Merrill Lynch Financial Advisor Jesus Castellanos1.0★ (1)In El Paso
Merrill Lynch Financial Advisor Kristine Marcum5.0★ (2)In El Paso
Milner Carballo5.0★ (1)In El Paso
Money Smart Week El Paso5.0★ (2)In El Paso
Morgan Stanley Financial Advisors5.0★ (2)In El Paso
Pension Planners of West Texas5.0★ (2)In El Paso
Retirement Advisors of the Southwest5.0★ (2)In El Paso
Southwest Finance Management Group5.0★ (2)In El Paso
Strategic Wealth5.0★ (1)In El Paso
Voya Financial Advisors1.5★ (2)In El Paso
Watson & Maynez5.0★ (1)In El Paso
Wells Fargo Advisors5.0★ (2)In El Paso

How we ranked El Paso financial advisors

We scored 62 El Paso financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn El Paso data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in El Paso: frequently asked questions

Which financial advisor has the highest RFA Score in El Paso?

By RFA Score, the highest-ranked financial advisor in El Paso, TX is American Consumer Credit Counseling, Inc. with an RFA Score of 80/100. It has 5.0★ from 797 Google reviews. It is open Saturdays until 6 PM. Western Finance (#2) and Western Finance (#3) follow. We ranked 62 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in El Paso?

RankedFinancialAdvisors ranks 62 financial advisors serving El Paso, TX. 48 of them are based in El Paso; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in El Paso work on weekends?

19 of 62 ranked financial advisors post Saturday hours and 5 post Sunday hours. The highest-ranked open Saturdays are American Consumer Credit Counseling, Inc. (#1), Western Finance (#2) and Western Finance (#3). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do El Paso financial advisors have?

The median Google rating among 62 rated financial advisors in El Paso is 5.0★, with a median of 9 reviews. American Consumer Credit Counseling, Inc. has the most, 797 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside El Paso count in this ranking?

Yes, if they are within 25 mi of the El Paso city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in El Paso ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in El Paso a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for El Paso

  1. November 2026: RFA Scores recalculated for 62 financial advisors serving El Paso.

More financial advisors and El Paso pages