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Financial Advisors in Columbia, IL: 2026 rankings

281 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Columbia: Mutual of Omaha Mortgage, RFA Score 73/100; 4.9★ from 832 Google reviews.

  2. 28

    Most-reviewed: Bank of America (with Drive-thru ATM), 340 Google reviews at 3.8★, the most of 281 ranked after Mutual of Omaha Mortgage; ranked #28.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

281 Columbia financial advisors are ranked here by RFA Score, from eight published factors. 36 open Saturdays and 4 open Sundays, based on posted hours. The median Google rating is 4.8★ across 281 rated firms.

Top 10 financial advisors in Columbia at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Columbia at a glance
RankBusinessRFA ScoreGoogle ratingBased inHoursNotable for
1Mutual of Omaha Mortgage734.9★ (832)Chesterfield, 24 mi away—Top score
2FEFA Financial715.0★ (154)Ballwin, 18 mi away——
3Trevor Friedman - COUNTRY Financial Representative705.0★ (109)Fairview Heights, 16 mi away——
4Matt Scott Mortgage - St. Louis, Des Peres, & Kirkwood - Financial Services705.0★ (80)Webster Groves, 15 mi awayEvenings—
5Joe Clavin: Primerica - Financial Services705.0★ (101)Manchester, 18 mi away——
6Justine PETERSEN694.5★ (203)St. Louis, 14 mi away——
7Invest St Louis695.0★ (54)St. Louis, 12 mi away——
8Dan Carver III - Financial Advisor, Ameriprise Financial Services, LLC695.0★ (50)Webster Groves, 12 mi away——
9West Community Credit Union - Kirkwood694.8★ (83)Kirkwood, 14 mi awaySat—
10Craig Hansen: Primerica - Financial Services695.0★ (16)Columbia——

All 281 financial advisors in Columbia, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Columbia

    Based in Chesterfield, 24 mi away

    73/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.9★ from 832 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 832 Google reviews
    Hours
    Mon–Fri 8 AM–6 PM · Sat–Sun closed
    Address
    16090 Swingley Ridge Rd Ste 500, Chesterfield, MO 63017
  2. Based in Ballwin, 18 mi away

    71/100RFA Score

    Ranked #2 because of its Google rating and specialty focus: 5.0★ from 154 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 154 Google reviews
    Hours
    Mon–Fri 8 AM–5 PM · Sat–Sun closed
    Address
    530 Vance Rd, Valley Park, MO 63088
  3. Based in St. Louis, 14 mi away

    69/100RFA Score

    Ranked #6 because of its Google rating and specialty focus: 4.5★ from 203 Google reviews, listed on Google as “Financial planner”.

    • 4.5★ from 203 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    1023 N Grand Blvd, St. Louis, MO 63106
  4. Based in St. Louis, 12 mi away

    69/100RFA Score

    Ranked #7 because of its Google rating and specialty focus: 5.0★ from 54 Google reviews, listed on Google as “Investment service”.

    • 5.0★ from 54 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    2309 Thurman Ave, St. Louis, MO 63110
  5. Based in St. Louis, 14 mi away

    69/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 5.0★ from 53 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 53 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    1741 S Big Bend Blvd, St. Louis, MO 63117
  6. Based in O'Fallon, 18 mi away

    68/100RFA Score

    Ranked #12 because of its Google rating and specialty focus: 5.0★ from 66 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 66 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    821 W Hwy 50 Ste 204, O'Fallon, IL 62269
  7. Based in Granite City, 20 mi away

    68/100RFA Score

    Ranked #13 because of its Google rating and specialty focus: 4.7★ from 127 Google reviews, listed on Google as “Financial planner”.

    • 4.7★ from 127 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 9 AM–6 PM · Sat 9 AM–12 PM · Sun closed
    Address
    3830 Nameoki Rd, Granite City, IL 62040
  8. Based in Clayton, 16 mi away

    68/100RFA Score

    Ranked #14 because of its Google rating and specialty focus: 5.0★ from 51 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 51 Google reviews
    Address
    101 S Hanley Rd Ste 1900, Clayton, MO 63105
  9. 67/100RFA Score

    Ranked #16 because of its Google rating and specialty focus: 4.9★ from 31 Google reviews, listed on Google as “Financial consultant”.

    • 4.9★ from 31 Google reviews
    Hours
    Mon–Tue 8 AM–5 PM · Wed 8 AM–7 PM · Thu 8 AM–5 PM · Fri 8 AM–3 PM · Sat–Sun closed
    Address
    1119 Imperial Main, Imperial, MO 63052
  10. Based in St. Louis, 21 mi away

    67/100RFA Score

    Ranked #17 because of its Google rating and specialty focus: 5.0★ from 59 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 59 Google reviews
    Hours
    Mon–Fri 8:30 AM–4 PM · Sat–Sun closed
    Address
    2 Cityplace Dr 2nd Floor, St. Louis, MO 63141
  11. Based in Columbia

    67/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 4.5★ from 12 Google reviews, listed on Google as “Financial planner”.

    • 4.5★ from 12 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    238 N Main St, Columbia, IL 62236
  12. Based in St. Louis, 18 mi away

    67/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 4.8★ from 60 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 60 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    12444 Powerscourt Dr Ste 100, St. Louis, MO 63131
  13. Based in St. Louis, 16 mi away

    67/100RFA Score

    Ranked #22 because of its Google rating and specialty focus: 4.8★ from 49 Google reviews, listed on Google as “Financial planner”.

    • 4.8★ from 49 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    201 S Central Ave Ste 102, St. Louis, MO 63105
  14. Based in Columbia

    67/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 4.9★ from 8 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 8 Google reviews
    Hours
    Mon–Tue 9 AM–5 PM · Wed closed · Thu–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    200 Quarry Rd, Columbia, IL 62236
  15. Based in St. Louis, 14 mi away

    67/100RFA Score

    Ranked #25 because of its Google rating and specialty focus: 5.0★ from 30 Google reviews, listed on Google as “Financial advisor”.

    • 5.0★ from 30 Google reviews
    Hours
    Mon–Thu 9 AM–5:30 PM · Fri 9 AM–4 PM · Sat 9 AM–12 PM · Sun closed
    Address
    10825 Watson Rd Ste 100, St. Louis, MO 63127

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 281 ranked financial advisors here; the rest are on their profiles.

financial advisors in Columbia, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26APEX Wealth Advisors675.0★ (57)22 mi
27Northwestern Mutual: James A Zara664.9★ (59)22 mi
28Bank of America (with Drive-thru ATM)663.8★ (340)11 mi
29UMB Bank (with drive-thru services)664.4★ (48)13 mi
30Compass Retirement Solutions664.7★ (55)19 mi
31Gatewood Wealth Solutions665.0★ (24)15 mi
32Vantage Credit Union - St. Louis663.9★ (62)8 mi
33Edward Jones - Financial Advisor: Alicia R Oglesby664.3★ (6)In Columbia
34JBL Financial Services, Inc.664.8★ (38)18 mi
35Cetera Planning Partners655.0★ (41)23 mi
36Excelerate Finance LLC655.0★ (10)9 mi
37West Community Credit Union - St Louis654.5★ (23)13 mi
38Allworth Financial655.0★ (30)20 mi
39Creative Planning655.0★ (23)18 mi
40UMB Bank (with drive-thru services)653.9★ (46)10 mi
41Busey Bank654.2★ (18)9 mi
42Vantage Credit Union - Eureka655.0★ (40)25 mi
43Fidelis Financial Planning, LLC655.0★ (16)15 mi
44Hummert Financial655.0★ (22)18 mi
45Corey Stelling - COUNTRY Financial Representative655.0★ (14)14 mi
46ARK Financial Wellness655.0★ (18)16 mi
47UMB Bank (with drive-thru services)654.4★ (53)19 mi
48Brian Skrobonja654.4★ (16)11 mi
49Gould Financial655.0★ (11)11 mi
50Martin Financial Services, Inc.654.5★ (22)14 mi

How we ranked Columbia financial advisors

We scored 281 Columbia financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Columbia data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Columbia: frequently asked questions

Which financial advisor has the highest RFA Score in Columbia?

By RFA Score, the highest-ranked financial advisor in Columbia, IL is Mutual of Omaha Mortgage with an RFA Score of 73/100. It has 4.9★ from 832 Google reviews. FEFA Financial (#2) and Trevor Friedman - COUNTRY Financial Representative (#3) follow. We ranked 281 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Columbia?

RankedFinancialAdvisors ranks 281 financial advisors serving Columbia, IL. 5 of them are based in Columbia; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in Columbia work on weekends?

36 of 281 ranked financial advisors post Saturday hours and 4 post Sunday hours. The highest-ranked open Saturdays are West Community Credit Union - Kirkwood (#9), 1st MidAmerica Credit Union (#13) and Associated Bank (#18). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Columbia financial advisors have?

The median Google rating among 281 rated financial advisors in Columbia is 4.8★, with a median of 8 reviews. Mutual of Omaha Mortgage has the most, 832 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Columbia count in this ranking?

Yes, if they are within 25 mi of the Columbia city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Columbia ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Columbia a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Columbia

  1. November 2026: RFA Scores recalculated for 281 financial advisors serving Columbia.
  2. November 2026: 1 duplicate listing merged.