Skip to content

Financial Advisors in Capitola, CA: 2026 rankings

97 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →

The short answer

  1. 1

    Highest RFA Score in Capitola: Financial Rescue LLC, RFA Score 70/100; 4.7★ from 487 Google reviews.

  2. 14

    Most-reviewed: American Consumer Credit Counseling, Inc., 420 Google reviews at 5.0★, the most of 97 ranked after Financial Rescue LLC; ranked #14.

Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank

97 Capitola financial advisors are ranked here by RFA Score, from eight published factors. 16 open Saturdays and 4 open Sundays, based on posted hours. The median Google rating is 4.2★ across 97 rated firms.

Top 10 financial advisors in Capitola at a glance

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Top 10 financial advisors in Capitola at a glance
RankBusinessRFA ScoreGoogle ratingBased inNotable for
1Financial Rescue LLC704.7★ (487)San Jose, 25 mi awayTop score
2Paramount Tax & Accounting Silicon Valley Central674.8★ (110)Campbell, 22 mi away—
3Carpe Diem Financial Services665.0★ (31)Live Oak, 11 mi away—
4Tuition Solutions Now. Stephen Shapiro CFP665.0★ (13)Capitola—
5Santa Cruz County Small Business Development Center654.8★ (12)Santa Cruz, 2 mi away—
6Earthrise Financial - Raymond James655.0★ (16)Scotts Valley, 6 mi away—
7HarborLight Investments635.0★ (8)Santa Cruz, 3 mi away—
8Lanai Wealth Partners635.0★ (6)Capitola—
9Wealth Cairn, LLC - An Investor Coaching Company634.9★ (32)Campbell, 22 mi away—
10BMO Bank N.A Branches634.0★ (7)Capitola—

All 97 financial advisors in Capitola, in rank order

Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.

Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.

Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.

  1. Ranked #1 in Capitola

    #1 Financial Rescue LLC

    Based in San Jose, 25 mi away

    70/100RFA Score

    Ranked #1 because of its Google rating and specialty focus: 4.7★ from 487 Google reviews, listed on Google as “Financial consultant”.

    • 4.7★ from 487 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    99 S Almaden Blvd #600, San Jose, CA 95113
    View profile for Financial Rescue LLC(877) 973-3287

  11. #11 Charles Schwab

    Based in Capitola

    63/100RFA Score

    Ranked #11 because of its Google rating and specialty focus: 3.9★ from 7 Google reviews, listed on Google as “Financial consultant”.

    • 3.9★ from 7 Google reviews
    Hours
    Mon–Fri 8:30 AM–5 PM · Sat–Sun closed
    Address
    2407 Porter St #100, Soquel, CA 95073
    View profile for Charles Schwab(831) 465-7670

  15. #15 WH Personal Finance

    Based in Live Oak, 5 mi away

    62/100RFA Score

    Ranked #15 because of its Google rating and specialty focus: 5.0★ from 7 Google reviews, listed on Google as “Financial consultant”.

    • 5.0★ from 7 Google reviews
    Hours
    Mon–Fri 8:30 AM–6:30 PM · Sat 8:30 AM–5:30 PM · Sun 8 AM–4 PM
    View profile for WH Personal Finance(661) 904-0882

  18. #18 Canyon View Capital

    Based in Santa Cruz, 4 mi away

    62/100RFA Score

    Ranked #18 because of its Google rating and specialty focus: 3.9★ from 7 Google reviews, listed on Google as “Investment service”.

    • 3.9★ from 7 Google reviews
    Hours
    Mon–Thu 9 AM–5 PM · Fri 8 AM–4 PM · Sat–Sun closed
    Address
    331 Soquel Ave, Santa Cruz, CA 95062
    View profile for Canyon View Capital(831) 480-6335

  19. #19 Ohana Wealth Mangement

    Based in Capitola

    62/100RFA Score

    Ranked #19 because of its Google rating and specialty focus: 4.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 4.0★ from 4 Google reviews
    Hours
    Mon–Thu 8:30 AM–5 PM · Fri 8:30 AM–1 PM · Sat–Sun closed
    Address
    2901 Park Ave b1, Soquel, CA 95073
    View profile for Ohana Wealth Mangement(831) 216-5519

  21. #21 Allworth Financial

    Based in Campbell, 21 mi away

    61/100RFA Score

    Ranked #21 because of its Google rating and specialty focus: 4.9★ from 21 Google reviews, listed on Google as “Financial planner”.

    • 4.9★ from 21 Google reviews
    Hours
    Mon–Thu 8 AM–5 PM · Fri 8 AM–3 PM · Sat–Sun closed
    Address
    2105 S Bascom Ave Ste 255, Campbell, CA 95008
    View profile for Allworth Financial(408) 404-0009

  23. #23 BMO Bank N.A Branches

    Based in Santa Cruz, 4 mi away

    61/100RFA Score

    Ranked #23 because of its Google rating and specialty focus: 2.7★ from 21 Google reviews, listed on Google as “Financial planner”.

    • 2.7★ from 21 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat 9 AM–12 PM · Sun closed
    Address
    1551 Pacific Ave, Santa Cruz, CA 95060
    View profile for BMO Bank N.A Branches(831) 429-1124

  24. #24 Timothy Imbrie CPA MBA

    Based in Scotts Valley, 6 mi away

    61/100RFA Score

    Ranked #24 because of its Google rating and specialty focus: 5.0★ from 4 Google reviews, listed on Google as “Financial planner”.

    • 5.0★ from 4 Google reviews
    Hours
    Mon–Fri 9 AM–5 PM · Sat–Sun closed
    Address
    4340 Scotts Valley Dr Ste G, Scotts Valley, CA 95066
    View profile for Timothy Imbrie CPA MBA(831) 438-4122

Financial advisors ranked #26 to #50

#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 97 ranked financial advisors here; the rest are on their profiles.

financial advisors in Capitola, ranks 26 to 50
RankBusinessRFA ScoreGoogle ratingDistance
26Castelli Financial605.0★ (10)17 mi
27Resilient Wealth Planning | Bay Area Financial Advisor605.0★ (12)20 mi
28MainStreet Financial Planning, Inc605.0★ (9)17 mi
29Morgan Stanley Financial Advisors604.0★ (3)6 mi
30Fidelity Investments593.8★ (33)22 mi
31Beacon Pointe Advisors594.5★ (15)22 mi
32Pesta & Pesta Wealth Management595.0★ (13)24 mi
33Bank of America (with Drive-thru ATM)592.3★ (48)4 mi
34ShapeMyCredit - CPN Number, SCN Number & Tradelines593.7★ (29)22 mi
35Fidelity Investments593.8★ (12)18 mi
36Bank of America Financial Center592.0★ (60)In Capitola
37Bay Area Credits583.9★ (14)20 mi
38BMO Bank N.A Branches583.6★ (20)21 mi
39Simon Chew, CIC / eHealth-Plans Inc. / Amazing Wealth584.4★ (13)24 mi
40Olma Tax & Financial585.0★ (5)18 mi
41Capital V Group585.0★ (9)24 mi
42BMO Bank N.A Branches583.8★ (10)20 mi
43Scion Capital LLC585.0★ (9)24 mi
44Ledwith Financial Wealth Management574.3★ (6)20 mi
45Charles Schwab573.3★ (7)18 mi
46Bank of America (Lobby Service Only)572.7★ (30)18 mi
47Marine Coast Financial574.6★ (5)20 mi
48Charles Schwab573.4★ (20)24 mi
49Charles Schwab573.1★ (19)22 mi
50Context Wealth Advisors575.0★ (5)22 mi

Also serving Capitola

20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.

Unranked financial advisors serving Capitola
BusinessGoogle ratingDistance
Beach House Wealth Management5.0★ (1)In Capitola
C J Investment Services IncIn Capitola
Cavin 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥In Capitola
Constant Wealth PartnersIn Capitola
E Donnelly & Associates with Iron Point AdvisorsIn Capitola
Edward Jones - Financial Advisor: Jeremy Geels, CFP®|CEPA®In Capitola
Edward Jones - Financial Advisor: Melissa A Sterling, AAMS®|CRPC™1.0★ (1)In Capitola
Edward Jones - Financial Advisor: Ryan D BennettIn Capitola
Edward Jones - Financial Advisor: Stacey VanderKodde, CDFA®|CRPC™In Capitola
Flynn Financial and Insurance Services, IncIn Capitola
Infinity Wealth Development3.0★ (2)In Capitola
Investment Services at Bay Federal Credit UnionIn Capitola
LPL Financial5.0★ (1)In Capitola
Mercy Tanudjojo - Financial Advisor, Ameriprise Financial Services, LLCIn Capitola
Merrill Investment & Retirement Financial CenterIn Capitola
Paul B Drescher FinancialIn Capitola
Rovai Wealth ManagementIn Capitola
Stiles-Strudley - Raymond JamesIn Capitola
Wells Fargo Advisors5.0★ (1)In Capitola
Wells Fargo AdvisorsIn Capitola

How we ranked Capitola financial advisors

We scored 97 Capitola financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.

Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.

Read the full method: formula, sources and exclusions

RFA Score factors and weights
FactorWeightComputed fromIn Capitola data
Reputation30%Google star rating, adjusted for how many reviews back it (client experience, not investment results)Measured
Registration20%Active SEC, state or Canadian securities registration matched in public records (not yet measured)Not yet collected
Review volume10%Number of Google reviews, compared with the most-reviewed firm on the listMeasured
Recency5%Share of reviews from the last 12 monthsNot yet collected
Specialty focus15%How clearly the firm offers this specialty (its Google category and name)Measured
Proximity5%Based in the city scores highest, less the farther away it isMeasured
Claimed profile10%The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same)Measured
Partnered5%The firm links to Ranked Financial Advisors from its own website with our badge, checked periodicallyMeasured

How to choose a financial advisor

  1. Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
  2. Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
  3. Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
  4. Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
  5. Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
  6. Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
  7. Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.

Questions to ask a financial advisor

  • Are you a fiduciary for all of the advice you give me, and will you put that in writing?
  • How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
  • Which registrations and designations do you hold, and where can I verify them?
  • Who will hold my assets, and how will I see statements directly from that custodian?
  • What services are included in your fee, and what would cost extra with you as my financial advisor?
  • Do you have a minimum account size or minimum fee?
  • Have you or your firm had any complaints or disciplinary actions? Where would I see them?
  • How often will we meet, and who will I work with day to day?
  • What happens to my plan or accounts if you retire or leave the firm?

Terms explained

Fiduciary
Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
Registered investment adviser (RIA)
A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
Investment adviser representative (IAR)
A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
Broker-dealer
A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
Regulation Best Interest (Reg BI)
The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
Form ADV
The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
Form CRS
A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
CRD number
The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
Assets under management (AUM) fee
A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
Fee-only
An advisor paid only by clients, with no commissions or other payments from product providers.
Fee-based
An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
CFP® professional
A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.

Financial advisors in Capitola: frequently asked questions

Which financial advisor has the highest RFA Score in Capitola?

By RFA Score, the highest-ranked financial advisor in Capitola, CA is Financial Rescue LLC with an RFA Score of 70/100. It has 4.7★ from 487 Google reviews. Paramount Tax & Accounting Silicon Valley Central (#2) and Carpe Diem Financial Services (#3) follow. We ranked 97 financial advisors on eight factors, last updated November 9, 2026.

How many financial advisors are there in Capitola?

RankedFinancialAdvisors ranks 97 financial advisors serving Capitola, CA. 8 of them are based in Capitola; the rest serve it from nearby towns. Another 20 within 25 mi are listed but not ranked yet. Counts are as of November 2026.

Which financial advisors in Capitola work on weekends?

16 of 97 ranked financial advisors post Saturday hours and 4 post Sunday hours. The highest-ranked open Saturdays are American Consumer Credit Counseling, Inc. (#14), WH Personal Finance (#15) and Alam One Stop Tax and Accounting Services (#17). Many advisors meet by appointment, including evenings or by video, outside their posted office hours.

What Google rating do Capitola financial advisors have?

The median Google rating among 97 rated financial advisors in Capitola is 4.2★, with a median of 8 reviews. Financial Rescue LLC has the most, 487 reviews, and ranks #1. We adjust ratings for review count, so a few five-star reviews cannot top the list.

How does RankedFinancialAdvisors rank financial advisors?

Each financial advisor gets a 0–100 RFA Score from eight published factors, led by reputation (30%), specialty focus (15%), review volume (10%) and claimed profile (10%). A firm with no Google reviews scores zero on rating, review volume and recency; other factors we cannot measure are left out. Only firms with a confirmed specialty and 3 or more reviews, or a claimed profile, are ranked.

Do financial advisors outside Capitola count in this ranking?

Yes, if they are within 25 mi of the Capitola city center, our service radius for financial advisors. Each listing shows where the firm is based and how far away it is. Proximity is 5% of the RFA Score, so a nearby firm gets a small edge.

Can financial advisors pay to rank higher on RankedFinancialAdvisors?

No. The RFA Score never reads payment status, and this ranking has 0 paid placements. Up to 3 Featured firms may appear above the list, labelled Sponsored and showing their honest rank.

What does a financial advisor do?

Financial advisors help clients plan and manage their money, from budgeting and saving to investing, retirement and estate questions. In the US they work as registered investment adviser representatives, as broker-dealer representatives, or both.

How are financial advisors in Capitola ranked?

By RFA Score: public signals such as the Google rating and review count, how clearly the firm offers financial advice and how close it is. Paid placements never change the order, and the score does not measure investment performance.

How do I check a financial advisor’s registration and record?

Search the person and the firm on Investor.gov (the SEC’s adviser search) and on FINRA BrokerCheck. A firm’s Form ADV and any disciplinary history are public there.

Is every financial advisor in Capitola a fiduciary?

Not necessarily. Investment adviser representatives owe a fiduciary duty on advisory accounts; broker-dealer representatives follow Regulation Best Interest when they recommend a security. Ask which applies to your account and read the firm’s Form CRS.

How much do financial advisors charge?

Fees depend on the firm and the service: a percentage of assets managed each year, a flat or hourly planning fee, a retainer, or commissions. Ask for the fee schedule in writing and read the firm’s Form ADV Part 2A brochure or, in Canada, its relationship disclosure.

Update log for Capitola

  1. November 2026: RFA Scores recalculated for 97 financial advisors serving Capitola.

More financial advisors and Capitola pages