Ranked #1 because of its Google rating and specialty focus: 5.0★ from 284 Google reviews, listed on Google as “Financial planner”.
Financial Advisors in Bountiful, UT: 2026 rankings
318 financial advisors ranked by RFA ScoreUpdated 0 paid placements in this rankingHow we rank →
The short answer
- 1
Highest RFA Score in Bountiful: Strategic Planning Group, RFA Score 78/100; 5.0★ from 284 Google reviews.
- 17
Most-reviewed: American United Federal Credit Union, 430 Google reviews at 4.4★, the most of 318 ranked; ranked #17.
Rankings can't be bought. Financial advisors can't pay to change their rank or score. How we rank
318 Bountiful financial advisors are ranked here by RFA Score, from eight published factors. 38 open Saturdays and 6 open Sundays, based on posted hours. The median Google rating is 4.8★ across 318 rated firms.
Top 10 financial advisors in Bountiful at a glance
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
| Rank | Business | RFA Score | Google rating | Based in | Hours | Notable for |
|---|---|---|---|---|---|---|
| 1 | Strategic Planning Group | 78 | 5.0★ (284) | Bountiful | — | Top score |
| 2 | Paramount Tax & Accounting Bountiful | 76 | 4.9★ (170) | Bountiful | — | — |
| 3 | Utah Senior Planning | 74 | 5.0★ (177) | Kaysville, 12 mi away | — | — |
| 4 | Paramount Tax & Accounting CPAs Kaysville / Layton | 74 | 5.0★ (173) | Kaysville, 12 mi away | — | — |
| 5 | Paramount Tax & Accounting West Jordan | 73 | 5.0★ (334) | West Jordan, 21 mi away | — | — |
| 6 | American United Federal Credit Union | 73 | 4.7★ (211) | Salt Lake City, 9 mi away | — | — |
| 7 | American United Federal Credit Union | 73 | 4.6★ (333) | Salt Lake City, 13 mi away | — | — |
| 8 | GenWealth Advisory Group | 72 | 4.9★ (218) | Cottonwood Heights, 19 mi away | — | — |
| 9 | B.O.S.S. Retirement Solutions and Advisors | 72 | 4.6★ (61) | Bountiful | — | — |
| 10 | Platinum Financing Group | 71 | 5.0★ (60) | Salt Lake City, 9 mi away | Evenings | — |
All 318 financial advisors in Bountiful, in rank order
Ordered by RFA Score, a 0–100 score from eight published factors. Paid placement never changes the order.
Ranked by RFA Score from public data such as Google reviews, not by investment performance; sponsored listings are paid, shown separately and never change rank.
Scores below: based on 6 of 8 factors; registration and recency not yet collected. Hatched segments mark factors we don't have yet.
- 78/100RFA Score
Based in Bountiful
76/100RFA ScoreRanked #2 because of its Google rating and specialty focus: 4.9★ from 170 Google reviews, listed on Google as “Financial planner”.
Based in Kaysville, 12 mi away
74/100RFA ScoreRanked #3 because of its Google rating and specialty focus: 5.0★ from 177 Google reviews, listed on Google as “Financial consultant”.
Based in Kaysville, 12 mi away
74/100RFA ScoreRanked #4 because of its Google rating and specialty focus: 5.0★ from 173 Google reviews, listed on Google as “Financial planner”.
Based in West Jordan, 21 mi away
73/100RFA ScoreRanked #5 because of its Google rating and specialty focus: 5.0★ from 334 Google reviews, listed on Google as “Financial planner”.
Based in Salt Lake City, 9 mi away
73/100RFA ScoreRanked #6 because of its Google rating and specialty focus: 4.7★ from 211 Google reviews, listed on Google as “Financial planner”.
Based in Salt Lake City, 13 mi away
73/100RFA ScoreRanked #7 because of its Google rating and specialty focus: 4.6★ from 333 Google reviews, listed on Google as “Financial planner”.
Based in Cottonwood Heights, 19 mi away
72/100RFA ScoreRanked #8 because of its Google rating and specialty focus: 4.9★ from 218 Google reviews, listed on Google as “Financial advisor”.
Based in Bountiful
72/100RFA ScoreRanked #9 because of its Google rating and specialty focus: 4.6★ from 61 Google reviews, listed on Google as “Financial planner”.
Based in Salt Lake City, 9 mi away
71/100RFA ScoreRanked #10 because of its Google rating and specialty focus: 5.0★ from 60 Google reviews, listed on Google as “Financial consultant”.
#11 Haynie
Based in Salt Lake City, 12 mi away
71/100RFA ScoreRanked #11 because of its Google rating and specialty focus: 4.7★ from 130 Google reviews, listed on Google as “Financial planner”.
Based in Salt Lake City, 18 mi away
71/100RFA ScoreRanked #12 because of its Google rating and specialty focus: 5.0★ from 115 Google reviews, listed on Google as “Financial planner”.
Based in Kaysville, 12 mi away
71/100RFA ScoreRanked #13 because of its Google rating and specialty focus: 4.8★ from 93 Google reviews, listed on Google as “Financial planner”.
Based in West Valley City, 15 mi away
71/100RFA ScoreRanked #14 because of its Google rating and specialty focus: 4.6★ from 187 Google reviews, listed on Google as “Financial planner”.
Based in Sandy, 20 mi away
71/100RFA ScoreRanked #15 because of its Google rating and specialty focus: 4.7★ from 263 Google reviews, listed on Google as “Financial planner”.
#16 First Command
Based in Layton, 15 mi away
70/100RFA ScoreRanked #16 because of its Google rating and specialty focus: 4.9★ from 77 Google reviews, listed on Google as “Financial planner”.
Based in West Jordan, 20 mi away
70/100RFA ScoreRanked #17 because of its Google rating and specialty focus: 4.4★ from 430 Google reviews, listed on Google as “Financial planner”.
Based in Sandy, 22 mi away
70/100RFA ScoreRanked #18 because of its Google rating and specialty focus: 4.8★ from 167 Google reviews, listed on Google as “Financial planner”.
Based in North Salt Lake, 2 mi away
70/100RFA ScoreRanked #19 because of its Google rating and specialty focus: 5.0★ from 22 Google reviews, listed on Google as “Financial planner”.
Based in Clearfield, 15 mi away
70/100RFA ScoreRanked #20 because of its Google rating and specialty focus: 5.0★ from 62 Google reviews, listed on Google as “Financial planner”.
Based in Farmington, 8 mi away
70/100RFA ScoreRanked #21 because of its Google rating and specialty focus: 4.9★ from 38 Google reviews, listed on Google as “Financial planner”.
Based in Midvale, 18 mi away
70/100RFA ScoreRanked #22 because of its Google rating and specialty focus: 4.7★ from 136 Google reviews, listed on Google as “Financial planner”.
Based in West Valley City, 14 mi away
69/100RFA ScoreRanked #23 because of its Google rating and specialty focus: 5.0★ from 49 Google reviews, listed on Google as “Financial advisor”.
Based in Sandy, 22 mi away
69/100RFA ScoreRanked #24 because of its Google rating and specialty focus: 5.0★ from 94 Google reviews, listed on Google as “Financial planner”.
Based in South Jordan, 23 mi away
69/100RFA ScoreRanked #25 because of its Google rating and specialty focus: 4.9★ from 127 Google reviews, listed on Google as “Financial planner”.
Financial advisors ranked #26 to #50
#1 to #25 are shown in full above. Here are #26 to #50, in RFA Score order; each links to its profile. We publish the top 50 of 318 ranked financial advisors here; the rest are on their profiles.
Also serving Bountiful
20 more financial advisors within 25 mi that we can't rank yet: too few reviews, or a specialty we couldn't confirm. Listed A to Z.
| Business | Google rating | Distance |
|---|---|---|
| Able & Strong Advisors Inc | In Bountiful | |
| American National : SCOTT JOHNSON | In Bountiful | |
| BinglePay | In Bountiful | |
| Capital Growth Management Inc | In Bountiful | |
| Douglas Warner Life Insurance | In Bountiful | |
| Edward Jones | In Bountiful | |
| Edward Jones | In Bountiful | |
| Edward Jones - Financial Advisor: Erik B Knutsen, AAMS® | 5.0★ (1) | In Bountiful |
| Empowered Wealth Group | In Bountiful | |
| Financial institution | In Bountiful | |
| Financial institution | In Bountiful | |
| Helm Financial Services | In Bountiful | |
| Landmark Wealth Advisors, LLC | 5.0★ (2) | 6 mi |
| Nuvista Wealth | In Bountiful | |
| Raymond James | In Bountiful | |
| Ridgeline Capital Group | In Bountiful | |
| Utah Annuities | In Bountiful | |
| Wealth Mode Financial Planning | Justin Chidester, CFP®, AFC® | 5.0★ (1) | In Bountiful |
| Wells Fargo Advisors | In Bountiful | |
| Zions Direct | In Bountiful |
How we ranked Bountiful financial advisors
We scored 318 Bountiful financial advisors on eight factors, weighted as shown. A firm is ranked when its specialty is confirmed and it has 3 or more Google reviews or a claimed profile. A firm with no Google reviews scores zero on rating, review volume and recency. Other unknown factors are left out, not counted as zero. Scores last refreshed November 9, 2026.
Paid placement never changes a rank or score. Sponsored businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
| Factor | Weight | Computed from | In Bountiful data |
|---|---|---|---|
| Reputation | 30% | Google star rating, adjusted for how many reviews back it (client experience, not investment results) | Measured |
| Registration | 20% | Active SEC, state or Canadian securities registration matched in public records (not yet measured) | Not yet collected |
| Review volume | 10% | Number of Google reviews, compared with the most-reviewed firm on the list | Measured |
| Recency | 5% | Share of reviews from the last 12 months | Not yet collected |
| Specialty focus | 15% | How clearly the firm offers this specialty (its Google category and name) | Measured |
| Proximity | 5% | Based in the city scores highest, less the farther away it is | Measured |
| Claimed profile | 10% | The firm has claimed its Ranked Financial Advisors profile (free or paid earn the same) | Measured |
| Partnered | 5% | The firm links to Ranked Financial Advisors from its own website with our badge, checked periodically | Measured |
How to choose a financial advisor
- Confirm the financial advisor and the firm are registered: Investor.gov and FINRA BrokerCheck in the US, the CSA National Registration Search in Canada. Read any disclosure events.
- Ask whether they act as a fiduciary on your account at all times, and get the answer in writing.
- Ask how they are paid: a percentage of assets, flat or hourly fees, a retainer, commissions, or a mix. Each creates different conflicts of interest.
- Read the firm’s Form CRS and Form ADV Part 2A brochure (fees, services, conflicts, disciplinary history) before you sign.
- Check designations with the body that grants them, such as the CFP Board for CFP® professionals.
- Ask about account minimums and who holds your money: your assets should sit with an independent custodian in your name.
- Compare at least two or three firms, and be wary of anyone who promises returns or pushes you to decide quickly.
Questions to ask a financial advisor
- Are you a fiduciary for all of the advice you give me, and will you put that in writing?
- How are you paid, in total dollars per year for an account like mine? Do you earn commissions or other payments from product providers?
- Which registrations and designations do you hold, and where can I verify them?
- Who will hold my assets, and how will I see statements directly from that custodian?
- What services are included in your fee, and what would cost extra with you as my financial advisor?
- Do you have a minimum account size or minimum fee?
- Have you or your firm had any complaints or disciplinary actions? Where would I see them?
- How often will we meet, and who will I work with day to day?
- What happens to my plan or accounts if you retire or leave the firm?
Terms explained
- Fiduciary
- Someone legally required to act in a client’s interest. In the US, registered investment advisers owe their clients a fiduciary duty of care and loyalty under the Investment Advisers Act of 1940.
- Registered investment adviser (RIA)
- A firm registered with the SEC or a state securities regulator to give investment advice for pay. Most firms managing $100 million or more register with the SEC; smaller firms usually register with their state.
- Investment adviser representative (IAR)
- A person who gives advice on behalf of a registered investment adviser, usually registered with the states where they work.
- Broker-dealer
- A firm that buys and sells securities for customers. US broker-dealers are members of FINRA; their registered representatives typically earn commissions.
- Regulation Best Interest (Reg BI)
- The SEC rule, in force since June 30, 2020, requiring broker-dealers to act in a retail customer’s best interest when recommending a security or account type.
- Form ADV
- The registration form every investment adviser files. Part 1 holds facts about the firm; Part 2A, the brochure, describes services, fees, conflicts of interest and disciplinary history in plain English.
- Form CRS
- A short relationship summary that advisers and broker-dealers give retail investors, covering services, fees, conflicts, standard of conduct and disciplinary history.
- CRD number
- The Central Registration Depository number FINRA and the SEC assign to each firm and registered person; use it to look them up on Investor.gov or BrokerCheck.
- Assets under management (AUM) fee
- A yearly fee set as a percentage of the money an advisor manages for you. Advisor surveys have put the median around 1% on accounts up to $1 million, lower on larger accounts.
- Fee-only
- An advisor paid only by clients, with no commissions or other payments from product providers.
- Fee-based
- An advisor who charges client fees and may also earn commissions on some products. It is not the same as fee-only.
- CFP® professional
- A person certified by the CFP Board after meeting education, exam, experience and ethics requirements. The CFP Board requires them to act as a fiduciary when giving financial advice.
Financial advisors in Bountiful: frequently asked questions
Which financial advisor has the highest RFA Score in Bountiful?
How many financial advisors are there in Bountiful?
Which financial advisors in Bountiful work on weekends?
What Google rating do Bountiful financial advisors have?
How does RankedFinancialAdvisors rank financial advisors?
Do financial advisors outside Bountiful count in this ranking?
Can financial advisors pay to rank higher on RankedFinancialAdvisors?
What does a financial advisor do?
How are financial advisors in Bountiful ranked?
How do I check a financial advisor’s registration and record?
Is every financial advisor in Bountiful a fiduciary?
How much do financial advisors charge?
Update log for Bountiful
- November 2026: RFA Scores recalculated for 318 financial advisors serving Bountiful.
- November 2026: 1 duplicate listing merged.
More financial advisors and Bountiful pages
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