Principal Financial GroupFinancial advisor in Sioux Falls, SD

Also ranked: #8 of 19 investment advisors in Sioux Falls

Principal Financial Group is a financial advisor at 4910 S Isabel Pl Ste 100, Sioux Falls, SD 57108, ranked #12 of 42 financial advisors in Sioux Falls and rated 4.5 from 11 Google reviews. Open Monday to Friday.

Facts on this page come from public sources and the firm itself. They are not a recommendation and are not checked by any regulator. Check the firm’s registration and disciplinary history on Investor.gov or FINRA BrokerCheck (in Canada, the CSA National Registration Search) and read its Form CRS and Form ADV Part 2 brochure before you hire it.

Sioux Falls, SDUpdated November 9, 20260 paid placements in any rankingHow we rank

Call (605) 331-2908 Website ↗

Key facts

Key facts about Principal Financial Group
Address	4910 S Isabel Pl Ste 100, Sioux Falls, SD 57108Get directions
Phone	(605) 331-2908
Website	principal.com
Hours	Monday to Friday: 8 AM – 5 PM
Google rating	4.5 from 11 Google reviews

Specialties

Each specialty shows the evidence we matched it on.

Financial Advisorsmain specialtyGoogle main category
Financial PlannersGoogle main category
Investment Advisorsadditional Google category

Service area

Based in Sioux Falls, SDView on map

Opening hours

Opening hours for Principal Financial Group
Day	Hours
Monday	8 AM – 5 PM
Tuesday	8 AM – 5 PM
Wednesday	8 AM – 5 PM
Thursday	8 AM – 5 PM
Friday	8 AM – 5 PM
Saturday	Closed
Sunday	Closed

Open evenings — no
Open Saturdays — no
Open Sundays — no

Questions about Principal Financial Group

How is Principal Financial Group ranked in Sioux Falls?

Principal Financial Group is ranked #12 of 42 financial advisors in Sioux Falls by RFA Score, with 68 out of 100 as of November 2026. The score weighs reputation, registration, review volume, recency, specialty focus, proximity, claimed profile and partnered. No business can pay to change its rank.

What are Principal Financial Group’s hours?

Principal Financial Group is open Monday to Friday. Its listed hours are Monday to Friday, 8 AM – 5 PM. It is closed on Saturdays and closed on Sundays. Hours come from the business listing; holiday hours may differ.

What do Google reviews say about Principal Financial Group?

Principal Financial Group has a rating of 4.5 from 11 Google reviews. The RFA Score adjusts the star rating for review count, so a high rating from a few reviews counts for less than the same rating from many.

How do I contact Principal Financial Group?

Call Principal Financial Group on (605) 331-2908. The business is at 4910 S Isabel Pl Ste 100, Sioux Falls, SD 57108. Its website is linked in the key facts on this page. Ask for the firm’s Form CRS and Form ADV Part 2 brochure before you sign anything.

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Compare nearby financial advisors

Principal Financial Group compared with nearby businesses
Business	Rank	RFA Score	Google rating	Saturday	Sunday	Distance away
Principal Financial Group (this business)	—	68	4.5 (11)	No	No
Murphy Business of Sioux Falls	#10	68	4.6 (11)	No	No	0.3 mi
Edward Jones - Financial Advisor: Jennifer R Tolk, CFP®\|CPWA®\|AAMS®	#11	68	5.0 (9)	No	No	1.9 mi
David Missal - Thrivent	#13	67	5.0 (6)	No	No	0.7 mi

See all 42 ranked financial advisors in Sioux Falls