Skip to content

First Southern FinancialFinancial advisor in Athens, AL

First Southern Financial is a financial advisor at 908-C US Hwy 72 W, Athens, AL 35611, ranked #8 of 61 financial advisors in Athens and rated 3.5 from 11 Google reviews. Open Monday to Friday.

Facts on this page come from public sources and the firm itself. They are not a recommendation and are not checked by any regulator. Check the firm’s registration and disciplinary history on Investor.gov or FINRA BrokerCheck (in Canada, the CSA National Registration Search) and read its Form CRS and Form ADV Part 2 brochure before you hire it.

Athens, ALUpdated 0 paid placements in any rankingHow we rank

Call (256) 233-4048Website ↗

Key facts

Key facts about First Southern Financial
Address908-C US Hwy 72 W, Athens, AL 35611Get directions
Phone(256) 233-4048
Websitefirstsouthernfinancial.com
HoursMonday to Friday: 8 AM – 5 PM
Google rating3.5 from 11 Google reviews

Specialties

Each specialty shows the evidence we matched it on.

Service area

Serves Athens and 4 towns within 25 miles: Decatur, Madison, Huntsville and Hartselle.

Based in Athens, ALView on map

Opening hours

Opening hours for First Southern Financial
DayHours
Monday8 AM – 5 PM
Tuesday8 AM – 5 PM
Wednesday8 AM – 5 PM
Thursday8 AM – 5 PM
Friday8 AM – 5 PM
SaturdayClosed
SundayClosed
  • Open evenings — no
  • Open Saturdays — no
  • Open Sundays — no

Questions about First Southern Financial

How is First Southern Financial ranked in Athens?

First Southern Financial is ranked #8 of 61 financial advisors in Athens by RFA Score, with 69 out of 100 as of November 2026. The score weighs reputation, registration, review volume, recency, specialty focus, proximity, claimed profile and partnered. No business can pay to change its rank.

What are First Southern Financial’s hours?

First Southern Financial is open Monday to Friday. Its listed hours are Monday to Friday, 8 AM – 5 PM. It is closed on Saturdays and closed on Sundays. Hours come from the business listing; holiday hours may differ.

What areas does First Southern Financial serve?

Serves Athens and 4 towns within 25 miles: Decatur, Madison, Huntsville and Hartselle. The list is based on the business's location and the usual service radius for financial advice. Confirm your address is covered when you call.

What do Google reviews say about First Southern Financial?

First Southern Financial has a rating of 3.5 from 11 Google reviews. The RFA Score adjusts the star rating for review count, so a high rating from a few reviews counts for less than the same rating from many.

How do I contact First Southern Financial?

Call First Southern Financial on (256) 233-4048. The business is at 908-C US Hwy 72 W, Athens, AL 35611. Its website is linked in the key facts on this page. Ask for the firm’s Form CRS and Form ADV Part 2 brochure before you sign anything.

Own First Southern Financial? Claim this profile.

Claiming is free. Correct your hours, specialties and service area. The RFA Score is recalculated from corrected data; payment never changes it.

Claim this profile

Compare nearby financial advisors

First Southern Financial compared with nearby businesses
BusinessRankRFA ScoreGoogle ratingSaturdaySundayDistance away
First Southern Financial (this business)—693.5 (11)NoNo
Garcia Toney - COUNTRY Financial Agent#6694.9 (26)NoNo13.5 mi
Edward Jones - Financial Advisor: Tucker Walters, CEPA®#7695.0 (5)NoNo1.3 mi
Wealth Enhancement Group#9694.8 (57)NoNo22.6 mi

See all 61 ranked financial advisors in Athens